Marketing Manager, Customer Retention (Virtual)

General InformationLocation:US-AZ - PhoenixPosition Type:Full TimeVirtual Eligible:YesJob Category:MarketingRef #:6957Description and RequirementsAre you searching for a rewarding, fulfilling position that offers challenging work and the ability to make a big impact while working side-by-side with a team of fun, innovative people? Ideally, would you like this position to be with an organization that makes a positive contribution to the world? If so…we would love to hear from you!About UsUniversity of Phoenix is a leading higher education institution founded in 1976 by Dr. John Sperling. Our mission is to improve the lives of our students, their families and future generations through higher education. Our values (which hopefully you share) are: Brave. Honest. Focused.Our University values and embraces all team members and their unique perspectives. We fundamentally believe in fostering an environment which deeply respects, celebrates, and actively encourages a diverse workforce. We are committed to hiring – and learning from – those who share our passion to help others achieve their educational aspirations.We offer excellent benefits, an effective recognition program, and outstanding learning and development tools, including tuition vouchers for employees and their qualified family members.About the PositionThe Marketing Manager, Customer (Student) Retention is responsible for executing the University’s engagement/communications/ contact strategy for existing students, including communication touches such as email, text, phone and other digital channels, to drive student retention through nurturing and engagement of existing students. The individual translates institutional strategy to marketing requirements and go-to-market plans via crisp briefs for the Student segment, briefing in those requirements to the marketing organization for activation, representing marketing on cross-functional teams, developing project plans, driving implementation, identifying and solving issues, serving as liaison among cross-functional stakeholders, monitoring/refining results/plans, and optimizing performance of contact strategies and go-to-market plans to meet/exceed KPIs, and drive revenue and retention lift.What You’ll Do1. Activate the University's engagement/communication/contact plans for existing students, including email, direct mail, SMS Text, Phone and other new technologies throughout the student experience, with a dotted-line reporting accountability to the leads of Student Services Team.2. Develop briefs and activate approved testing roadmap elements to address business problems identified within this Center of Excellence, leveraging insights from research, data and learnings, in line with the strategic direction of the University.3. Monitor results of the testing roadmap and go-to-market plans and report key insights back to functional leadership, along with recommendations for continued optimization and performance improvement.4. Monitor and optimize efforts for student contact and engagement strategy that better meets student needs, while driving retention among this segment.5. Work collaboratively with IT, ops, legal/compliance, creative and channel teams to bring to life all student contact and engagement initiatives. This includes communication touches such as email, direct mail, SMS Text, Phone and other new technologies throughout the student engagement experience.6. Track and analyze user behavior and response to contact efforts by requesting data views into each contact attempt milestone test. Optimize efforts to improve engagement and drive business results based on learnings.7. Develop strong collaborative relationships with IT, marketing channels, operations, legal/compliance, creative, content, and student enrollment teams to ensure successful execution of testing roadmap.8. Perform other duties as assigned or apparent.NOTE: The primary accountabilities above are intended to describe the general content and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the primary accountabilities listed above. Specific goals or responsibilities will be documented in the incumbents’ performance objectives as outlined by the incumbents’ immediate supervisor or manager.Job Supervisory ResponsibilitiesNoneMINIMUM KNOWLEDGE, SKILLS, AND ABILITIES:• Bachelor's Degree in Marketing, Communications or related field, or equivalent work experience• Five (5) years of experience in product marketing, and/or engagement/contact strategy development/activationPREFERRED KNOWLEDGE, SKILLS, AND ABILITIES:• Experience in higher education or other verticals with a considered decision-making purchase journey preferred• Strategic and analytical background with experience designing testing roadmap and orchestrating dynamic A/B tests that yield statistical results• Collaborative nature and experience working in highly matrixed environment• Fluent in agile methodology and processes• Thrives under pressure and in fast-paced and changing environment• Skilled at digesting key insights from data and conceptualizing go-to-market testing ideas and plans from scratch• Proven experience in designing communication strategies spanning a broad lifecycle and a variety of segments• Strong knowledge of marketing technology and personalization enablement• Strong communicator with good public speaking skills to present to senior leadership and other cross-functional groups• Experience collaborating with both internal and external cross-functional teams in the design and execution of go-to-market plans• Experience in developing strong partnerships with internal marketing partners cross-functionally and external agencies and media partners• Proven experience in a progressively responsible capacity leading and/or acting as a resource to department staff as it relates to integrated marketing initiatives, processes, and activities• Ability to demonstrate a high level of conceptual and strategic thinking• Strong attention to detail and project management skills#LI-SM1As an Equal Opportunity employer, we particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.If you are an active-duty military member seeking employment when off-duty, compliance with Department of Defense Joint Ethics Regulation, 5500-7-R, is required prior to starting employment with University of Phoenix. You are advised to contact your base Judge Advocate General to seek such approval and answer any questions.Pay RangeThe annual pay range for this position is $73,400 (minimum), $110,900 (midpoint), and $148,400 (maximum).*• Typical hiring range is between the minimum and midpoint of the above pay range. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget.Individuals in this role are eligible for:• Annual Bonus AwardYour work is critical to helping adult learners achieve their dreams, and we’re committed to rewarding you for your efforts. We offer a competitive, comprehensive total rewards package designed to help you achieve your health, financial, educational and work-life balance goals.Full-time employees are eligible for:• Medical, dental and vision plans; Flexible Spending Accounts; Health Savings Accounts; Life and Disability insurance; and our Wellness incentive program;• Competitive 401(k) employer match;• Substantial tuition discount for you and eligible dependents; and,• A generous time off package, including paid vacation, sick time and company holidays.*• For more details around paid time off benefits, please click here.