Senior Manager, Lifecycle Marketing

Seed Health is a microbiome science company pioneering innovations in probiotics and living medicines to impact human and planetary health. Our scientific board comprises leading scientists, researchers, and clinicians across the fields of microbiology, immunology, bioinformatics, dermatology, oral health, vaginal health, gastroenterology, mental health, pediatrics, and nutrition. 

Consumer innovations are commercialized under Seed® with a mission to bring much-needed precision, efficacy, education and perspective-shifting science communication to the global category of probiotics. Our efforts to set a new standard in probiotics, microbial innovation and translational communication have earned various accolades, including Fast Company's World Changing Ideas in 2019, 2020, 2021, and 2022, and TIME's Best Inventions 2018.

We focus on categories where microbial innovations and microbiome-related products will disrupt and capture global market share in the coming years (e.g. oral care, skin care, infant health, etc.). We have built a strong foundation with breakthrough research and strong intellectual property, and believe there is a substantial opportunity to emerge as an innovative product line, backed by the most rigorous science.

We’re Superorganisms with big ideas, big convictions, and a rigorous sense of responsibility. 

We are looking for a Senior Manager of Lifecycle Marketing to join the Growth team and support in engaging, nurturing, and driving engagement with our ecosystem of members. 

At your core, you are analytical and innovative in your approach to engage customers. You know that a single email with the right language at the right time can make a big impact. You understand data and storytelling in a way that lets you see the CRM matrix. You can even make transactional emails interesting. You love testing micro-cohorts, you understand that an experiment is still going to a human, and your approach never turns a member into just a data point. You think systemically, project manage efficiently, and communicate and report internally with a level of context, sophistication, and analysis that inspires great cross-functional work. Your passion for LCM inspires you to dive deep into new technologies and you’ve even thought about how to take gestures like texts, screenshots, and digitally native formats and turn them into emails. You get brand to your core, always dancing between data and dilution. Now you are screenshotting this and sending it to your best friend. 

What You’ve Done

• 5+ years of experience building acquisition and retention programs in lifecycle marketing channels—email marketing, SMS, web push is a plus.
• Experience optimizing performance in a fast-paced, high-growth environment.
• 2+ years experience in a direct-to-consumer role.
• Experience with Iterable preferred.
• Experience leveraging data to make informed decisions and ease working with Excel.
• Experience with SMS is a plus.

Who You Are

• You have high standards, take ownership of your work, and are invested in the outcome.
• You are analytically driven, curious, scrappy, and determined.
• You operate with a customer-first orientation.
• You have exceptional ability to develop and validate hypotheses through experimentation.
• You problem-solve with a sense of urgency.
• You have excellent communication skills.
• You proactively help others and are a team player.
• Experience working in a direct-to-consumer, subscription-based company highly preferred.

What You’ll Do

• Work with the Director of Lifecycle Marketing, SVP Growth, and Executive Team to strategize, develop, and optimize campaigns and complex user journeys.
• Use emerging insights to recommend and execute new initiatives and programs.
• Monitor and report on core KPIs to identify areas for improvement.
• Bring thought-leadership to our acquisition strategies.
• Monitor performance data and trends to inform the team.
• Work to support key business goals (margin, revenue, average order value, etc) through strategic choices made for our email programs.
• Collaborate with Brand, Product, CX, Engineering, and more to optimize process and bring efficiencies to our Lifecycle Marketing Team.

Compensation

The annual pay range for this full-time position is $130-155k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level, and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.

Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.

Seed is an equal opportunity employer. For us, diversity isn’t an HR metric—it is the result of billions of years of evolution; it’s our nature. To serve our community inclusively means to cultivate a relative abundance of perspectives, backgrounds, geographies, and experiences. Like in biology, each role and its function is key to the productivity, sustainability, and resilience of our ecosystem.

Seed Health does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or any employee of the Seed team. All candidates must be submitted via our Applicant Tracking System by approved Seed Health vendors who have been requested to make a submission by our Talent Acquisition team for a specific job opening.