Social Media Marketing Manager

As a Social Media Marketing Manager at Sepulveda Sanchez Accident Lawyers, your primary responsibilities will include developing and executing a comprehensive social media strategy, managing content across platforms like Instagram and Facebook, producing engaging podcasts, and collaborating with the legal team to align social media efforts with our firm's mission. You'll also analyze social media performance and assist with paid marketing campaigns to maximize engagement.

To qualify for the Social Media Marketing Manager position at Sepulveda Sanchez Accident Lawyers, candidates should have at least three years of experience in social media management and content creation. Proficiency in Adobe Creative Suite and social media management tools is essential, along with strong analytical and communication skills. Additionally, experience in leading and managing teams is preferred.

In this role, a Social Media Marketing Manager will create high-quality videos, photos, graphics, and engaging copy for various social media platforms. You'll also be responsible for producing and managing the firm’s podcast and crafting email newsletters for clients and referral partners, all while aligning your content with the firm's core values and marketing objectives.

Yes! In addition to a supportive team environment, the Social Media Marketing Manager role at Sepulveda Sanchez Accident Lawyers offers exciting perks, such as equipment for podcast production, travel opportunities to industry events and trials, a comprehensive benefits package including a 401k plan, medical and dental plan, and paid holidays.

At Sepulveda Sanchez Accident Lawyers, we encourage our Social Media Marketing Manager to take initiative by developing innovative content ideas independently. You'll collaborate closely with the CEO and attorneys, ensuring that your creative strategies align with our overall goals, while also having the freedom to experiment with new approaches to engage our audience.

When answering this question, outline your familiarity with popular social media management tools like Sprout or Hootsuite. Provide specific examples of how you've used them to schedule posts, monitor engagement metrics, or analyze campaign performance, showcasing your technical skills and the impact on your previous roles.

In your response, detail your steps to create a social media strategy, starting from market research and target audience identification to content planning and KPI analysis. Emphasize the importance of aligning strategies with overall business goals and being proactive in adapting to trends.

To answer this question, mention resources you utilize — such as industry blogs, podcasts, or webinars — to keep your knowledge current. Discuss any specific tools or networks you engage with to understand emerging trends, showcasing your dedication to continuous learning.

Share insights about the types of content that resonate well, like visually appealing graphics, engaging videos, or storytelling formats. Provide examples of campaigns you've executed that drove significant engagement or conversion rates, illustrating your understanding of audience preferences.

Highlight your experience working collaboratively with cross-functional teams by discussing how you effectively communicate and align with others' goals. Mention any specific examples of how you've integrated legal insights into your content while respecting confidentiality and compliance.

Detail your knowledge of podcast production, covering planning, recording, and editing aspects. If you’ve previously managed podcasts, share specific techniques or tools used that contributed to their success and how you engage with the audience through that medium.

Explain the metrics you track to gauge campaign success, such as engagement rates, conversion rates, or audience growth. Discuss how a data-driven approach informs your tweaks and changes in strategy, showcasing your critical thinking and analytical skills in decision-making.

Articulate the importance of creativity in developing unique content that captures the audience's attention. Provide examples of creative campaigns you've launched that were not only visually striking but also aligned with strategic objectives, demonstrating your ability to think outside the box.

Describe your approach to managing negative comments or feedback constructively. Emphasize the importance of timely and respectful responses to showcase the firm's commitment to client satisfaction, while turning potentially damaging situations into opportunities to demonstrate excellent service.

Discuss various strategies you've employed in managing paid campaigns, such as targeted audience segmentation, ad creatives, and performance analysis. Highlight your experience with platforms like Facebook Ads and how you maximize budget efficiency to achieve desired outcomes.