Conversion Optimisation Manager (f/m/x)

As a Conversion Optimisation Manager at AUTO1 Group, you will be responsible for driving optimization and growth initiatives based on data analytics. Your role includes revising and optimizing the Customer Journey for our brands, particularly Autohero.com, while collaborating closely with various product teams. You’ll also define features for A/B tests and manage projects ranging from ideation to launch, ensuring an exceptional user experience throughout.

To excel as a Conversion Optimisation Manager at AUTO1 Group, applicants should have hands-on experience with conversion rate optimization, ideally in e-commerce. A strong data-oriented mindset is crucial, as is familiarity with A/B and multivariate testing. Candidates should also demonstrate strategic thinking and be able to manage multiple projects effectively while communicating clearly in a collaborative team environment. Speaking additional European languages is a plus.

AUTO1 Group is committed to fostering personal and professional growth for its employees, including Conversion Optimisation Managers. We provide a dedicated education budget that covers online courses, conferences, and training opportunities. This ensures that you stay at the forefront of industry developments and enhance your skill set consistently, aligning with our culture of continuous improvement.

At AUTO1 Group, we value work-life balance, offering flexible working hours and the option to work from home, which is integral to our culture. Additionally, you’ll enjoy 30 vacation days to recharge and take care of your well-being. We believe that supporting our employees' personal lives leads to greater productivity and job satisfaction.

AUTO1 Group stands out as a unique workplace due to its vibrant international environment with over 90 nationalities among its employees. We foster an open culture that embraces direct communication and values diversity. Being part of a publicly listed company that has made significant strides in revolutionizing the automotive industry also adds to the excitement and challenge of this role.

When discussing your approach to conversion rate optimization, share a structured process that encompasses data analysis, identifying key performance indicators, and utilizing A/B testing. Highlight any specific tools you use, detailing how you develop a testing roadmap aligned with overarching business goals to maximize ROI.

In your response, describe a specific A/B test you've executed, detailing the hypothesis, your test setup, the variations, and the metrics used to evaluate success. Emphasize the results that led to actionable insights and how you communicated these findings to your team to drive further improvements.

Explain your method for prioritizing projects, possibly through frameworks like the ICE (Impact, Confidence, Effort) scoring model. Provide examples of how you align projects with business goals and balance quick wins with longer-term strategies to maximize impact effectively.

Discuss specific tools you are experienced with, such as Google Analytics, Hotjar, or other tracking solutions. Highlight how you use these tools to gather insights, analyze user behavior, and derive actionable strategies to enhance the customer journey begins.

Articulate your experience working collaboratively with various departments such as design, product, and marketing. Share specific examples of how you facilitate communication and bring teams together to ensure that optimization initiatives align with the overall objectives of the organization.

Reinforce the importance of data in your optimization strategy by explaining how you leverage quantitative metrics to guide decisions. Mention how you analyze user data to spot trends and develop strategies, ensuring that every decision has a solid data backing to drive performance.

Share a situation where initial results from an optimization project were not as expected. Discuss how you gathered insights and adjusted your strategy accordingly, highlighting your analytical thinking and flexibility in addressing challenges to ultimately drive better outcomes.

Discuss techniques such as user journey mapping, usability testing, and continuous feedback loops. Stress the importance of maintaining a customer-centric approach and using data-driven insights to refine and enhance each step of the customer journey.

Outline how you establish success metrics beforehand, including KPIs relating to conversion rates and user engagement. Describe your process for monitoring these metrics post-implementation and how you adjust strategies based on observed outcomes.

Convey your genuine interest in AUTO1 Group by aligning your personal values with the company's mission. Discuss your enthusiasm for the automotive sector, the innovative digital environment of AUTO1 Group, and how your skills can contribute to its success while advancing your professional development.