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Campaign and Merchandising Manager

⚡️Who we are

We help consumers shop smarter. Our ambition is to revolutionize the way people shop, empowering them to find what they need, make informed purchasing decisions, and save money.

Joko is a tech company founded in Paris. Our team of over 50 talents is international and spread across offices in Paris, Barcelona and New York, or working remotely.

As a certified B Corporation, we are committed to making a difference in the lives of the communities we serve, including the 4 million consumers already using Joko to save money every day at over 7,000 merchants.

Over the years, we have quickly expanded our value proposition to enable consumers to make smarter shopping decisions through many features: cash back, buy now and pay later, automatic coupons, price drop alerts, carbon footprint tracking, and more. Today, we are dedicating significant resources to developing an AI-powered assistant that helps users find the right product based on their criteria for price, quality, or environmental impact from the global e-commerce catalog.

After reaching profitability in our core market, we are now expanding internationally with a primary focus on the US.

It’s still day 1; come build the future of shopping with us!

This position is Paris-based.

🖌 Our Marketing Team

No one is more creative and data-driven than this team - they have the best of both worlds!

The Marketing Team's main mission is to get our product into the hearts of millions of users around the world.

The Growth Team builds innovative ideas to conquer markets, attract, and retain users.

The Brand Team strives to create Joko's vision for the long term and builds a connection with all its users.

The Campaign & Merchandising team drives our Joko Business-to-Consumer campaign calendar and enhances the customer shopping experience across our merchandising assets.

The B2B Marketing Team positions Joko as the top partner to have in our space and aims to build the most desired employer brand possible.

Led by Isa, our CMO, they are constantly innovating to take our business to new heights.

🎯 What you will do

As a Campaign & Merchandising Manager, you will play a pivotal role in driving Joko's B2C campaigns and elevating the customer shopping experience across all merchandising assets, including in-app features and extensions. You will also work closely with our top merchants to design impactful campaigns and activation plans. This role combines strategic planning, creativity, and analytical skills to make a tangible impact on our users and partners. You will report to the Head of Campaign & Merchandising.

Your Responsibilities:

  • Plan and execute Joko's B2C campaign calendar

    • Partner with the Branding Team to design compelling, user-centric campaigns.

    • Collaborate with the B2B Team to select and showcase the best deals and merchants, while ensuring top-tier campaign performance.

    • Deploy campaigns seamlessly across all channels (In-App, Social Media, CRM) and leverage data-driven insights to optimize performance.

  • Drive top key account campaigns

    • Represent Joko as the Marketing expert in high-level partner meetings, supporting the B2B team in securing marketing budgets.

    • Lead the design and implementation of key account campaigns across Joko’s platforms to deliver exceptional results and partner satisfaction.

    • Work directly with partners' marketing teams to brainstorm and execute innovative strategies.

  • Shape and refine the merchandising strategy

    • Develop and execute merchandising strategies to maximize deal visibility, increase conversion rates, and delight customers.

    • Analyze user behavior, shopping trends, and in-app usage data to continually improve our merchandising approach.

    • Collaborate with the Product team to ideate and launch innovative in-app features that enhance the shopping experience and drive revenue.

  • Spearhead Joko's advertising strategy

    • Define and evolve the Media Fees product suite and real estate strategy to align with merchant needs while prioritizing user experience.

    • Monitor advertising revenue performance, improve booking ratios, and deliver monthly performance reports.

    • Create a premium Media Fees kit to support the B2B team in securing top-tier client partnerships.

👀 Who we're looking for

  • Experience: 3–5 years in Campaign Management, Category Management, Account Management in B2C landscape, Product Marketing, or a similar role.

  • Languages: Fluency in French (our primary market) and English (team communication) is required, both written and spoken.

  • Strategic expertise: Proven track record in developing and executing end-to-end marketing campaigns and managing high-impact projects.

  • Entrepreneurial: You have an entrepreneurial mindset, you like challenges, you welcome feedback and are willing to get better every day to reach excellence.

  • Data-Driven mindset: Ability to analyze data and derive actionable insights to optimize campaign performance.

  • Digital marketing know-how: Strong understanding of digital marketing channels and tactics, with the ability to integrate them into cohesive strategies.

  • Communication skills: Exceptional communication and presentation skills to articulate ideas and results effectively to stakeholders and senior management.

  • Creativity: Strong creative mindset with the ability to generate innovative campaign ideas and think outside the box to deliver unique and engaging user experiences.

💎 Our perks

We believe that flexibility and trust are important parts of a company. Our work environment reflects this thanks to:

  • Flexible remote: If you live in Paris, you can work from our office or from your place with no constraints. If you live elsewhere, you can get access to a coworking space.

  • Work from anywhere: Do you want to travel to Italy for a month and work from there? For up to 3 months a year, you may work from most countries in the world.

On top of that, we offer many perks such as:

  • a budget for remote work equipment

  • a ClassPass subscription for you to stay in shape wherever you are

  • premium health insurance (Alan Blue in France)

  • Swile card for your meals, if you are based in France

  • frequent team events and in-person gatherings every quarter!

  • and so much more, see here ⏪

🤝 Our hiring process

  • 20-min call with the Hiring Manager

  • 45-min personality interview with two team members

  • A case study followed by a 45-min debrief with team members / For Tech positions: live tests with team members

  • 45-min Founders interview

  • Reference calls

You might also be invited to meet other team members at the office for a coffee or a drink!

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Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Campaign and Merchandising Manager, Joko

Join Joko as a Campaign and Merchandising Manager in the vibrant city of Paris! At Joko, we're on a mission to empower consumers to shop smarter and make informed purchasing decisions. With a team of over 50 talented individuals, we're revolutionizing the shopping experience with innovative features like cashback, price drop alerts, and even AI-driven recommendations. As the Campaign and Merchandising Manager, you'll take the lead in planning and executing our B2C campaigns, ensuring that users have an unmatched shopping experience. Your creativity and analytical skills will shine as you partner with our branding and B2B teams to craft compelling, user-centric campaigns and optimize performance across all channels. This role is ideal for someone who thrives in a fast-paced environment and is driven to make a significant impact. You’ll also analyze user behavior and trends to refine our merchandising strategies, helping users find the best deals while enhancing their shopping journeys. If you have 3-5 years of experience in campaign management, a knack for digital marketing, and a passion for creativity, we want to hear from you! Dive into the exciting world of Joko and help reshape shopping experiences for millions around the globe.

Frequently Asked Questions (FAQs) for Campaign and Merchandising Manager Role at Joko
What are the main responsibilities of a Campaign and Merchandising Manager at Joko?

As a Campaign and Merchandising Manager at Joko, your core responsibilities will include planning and executing the B2C campaign calendar, working closely with the Branding Team to create user-centric campaigns, and collaborating with the B2B Team to showcase the best deals. You'll also utilize data-driven insights to optimize campaign performance across various channels, leading key account campaigns and driving exceptional results.

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What qualifications are required for the Campaign and Merchandising Manager role at Joko?

To excel as a Campaign and Merchandising Manager at Joko, you should have 3-5 years of relevant experience in campaign management or a related field. Fluency in both French and English is essential for effective communication. Strong strategic planning expertise, digital marketing know-how, and exceptional creativity are also key qualifications that will help you thrive in this role.

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How does the Campaign and Merchandising Manager contribute to Joko's marketing goals?

The Campaign and Merchandising Manager plays a pivotal role in achieving Joko's marketing goals by designing and executing campaigns that resonate with users. By analyzing trends and user behavior, you'll refine merchandising strategies that drive conversions and enhance the overall shopping experience, while supporting the brand's vision and objectives.

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What does a typical day look like for a Campaign and Merchandising Manager at Joko?

A typical day for a Campaign and Merchandising Manager at Joko is dynamic and varied. You might start by reviewing campaign performance metrics, collaborating with cross-functional teams on new campaign ideas, and meeting with merchants to brainstorm strategies. Your day will also involve analyzing data to iterate on ongoing campaigns and developing fresh merchandising concepts to delight our users.

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What growth opportunities exist for a Campaign and Merchandising Manager at Joko?

At Joko, the opportunities for growth as a Campaign and Merchandising Manager are abundant. Not only will you have the chance to work on innovative campaigns that directly impact user engagement, but you'll also develop your leadership skills by representing Joko in high-level partner meetings. As the company expands internationally, your role could evolve, providing pathways toward higher positions within the marketing or business development teams.

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Common Interview Questions for Campaign and Merchandising Manager
Can you describe your experience with planning and executing marketing campaigns?

When discussing your experience with marketing campaigns, focus on specific examples where you had a leading role. Talk about the campaign's objectives, your planning process, strategies used, and the performance results. Highlight your ability to collaborate with different teams and adapt campaigns based on data-driven insights.

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How do you measure the success of a marketing campaign?

To answer this, emphasize key performance indicators (KPIs) relevant to the campaign such as conversion rates, return on investment (ROI), and engagement metrics. Discuss how you've previously utilized analytics tools to assess performance and how these insights informed adjustments in strategy.

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What strategies do you use to optimize merchandising?

Highlight your approach to analyzing user behavior and shopping trends, especially how it helps in optimizing merchandising. Discuss specific strategies such as A/B testing, user feedback collection, and data analysis that enhance product visibility and improve user experience, leading to increased sales.

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Can you provide an example of a successful B2C campaign you've led?

When providing an example, structure your answer to highlight the campaign goal, the executed strategy, and tangible results. Discuss any creative approaches or challenges faced and how you overcame them. This will demonstrate your ability to lead impactful campaigns.

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How do you handle feedback from stakeholders?

Express your openness to receiving feedback and how you consider it an opportunity for growth. Describe a situation where you effectively integrated stakeholder feedback into a project, and the positive outcome that followed, demonstrating your adaptability and collaboration skills.

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What digital marketing channels are you most familiar with?

List the digital marketing channels you've worked with, such as social media, email marketing, or pay-per-click advertising, and provide examples of campaigns you’ve run through those channels. Discuss how these channels integrated into your overall marketing strategy to drive results.

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What role does data analysis play in your campaign management process?

Describe how data analysis informs every step of your campaign management, from planning to execution and evaluation. Discuss your experience with analytic tools and how insights gained from data have led to informed decision-making and strategic pivots in previous roles.

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How do you ensure that your marketing campaigns align with the brand's vision?

Explain your process of collaborative brainstorming with the branding team and how all campaigns are developed with the brand's core values in mind. Illustrate with examples of past campaigns where you successfully aligned marketing strategies with the overarching brand goals.

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What experience do you have in managing high-impact projects?

Provide specific examples of high-impact projects you've managed, detailing the planning, execution, and outcomes. Explain your methodology, and how you ensured clear communication and team collaboration throughout the project lifecycle.

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Why are you interested in the Campaign and Merchandising Manager position at Joko?

Respond by expressing your enthusiasm for Joko's mission to empower consumers and revolutionize shopping experiences. Relate your professional background to the requirements of the role and emphasize how your skills in campaign management and creativity align with Joko's vision and growth ambitions.

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Full-time, hybrid
DATE POSTED
December 12, 2024

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