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Senior Marketing Manager

About Seraphine

Seraphine is a global leader in maternity and nursing wear. With over two decades of experience. What we do at Seraphine is more than just fashion and clothes. We help women feel confident in their changing bodies and enable them to continue to express the choice and style they had prior to pregnancy and during pregnancy, whilst providing them with product innovations that make motherhood a breeze.

We're more than just a clothing brand. We're a community that understands the unique needs and challenges of expectant and new mothers. Our commitment to quality, comfort, and style has made us a trusted choice for women worldwide.

Workplace and Culture

Driven by innovation and a passion for excellence, our team thrives on achieving market-leading results. We value resourcefulness, dependability, and diverse perspectives, fostering a culture of go-getters who push boundaries every day. At Seraphine, we do what we love and invite exceptional individuals from all backgrounds to join us on this exciting journey.

Purpose:

Help to implement Seraphine’s marketing strategies, ensuring that marketing efforts are data-driven, efficient, and impactful.

Salary range: 55k - 70k

Accountabilities:

• Deliver brand building partnerships with communities, influencers and adjacent third-party brands.

• Manage retail marketing events and pop-ups driving high quality, local footfall to Seraphine stores.

• Drive brand awareness, conversion and engagement across key markets through an effective PR & social strategy.

• Omnichannel retail marketing experience.

• Delivery of successful partnerships program elsewhere.

• Socially savvy.

• Consistent demonstration of marketing activation and execution; events, partnerships, collabs, communities, pop-ups etc

From the date of joining:

  • Annual leave entitlement – 25 days FTE paid holiday + any bank/public holidays.
  • Birthday Leave – Paid day off for birthday to be taken within 30-day time frame
  • Early finish Friday – Early finish on Fridays at 3pm (or another agreed day)
  • Core Hours – Core hours are from 10:00am – 4:30pm.
  • Staff discount – Employee will be entitled to 50% off on full-price & 20% on sale items.
  • Life Assurance – Insured for a lump sum benefit of 4 x their basic annual salary, which shall be paid tax free at the discretion of the trustees to their nominated beneficiary.

  • Income Protection – if an employee is unable to work, as a result of illness or injury for a prolonged period, they will be entitled to a monthly payment of 50% of their salary.
  • Auto-enrolment Pension Scheme – 5% Employee and 3% Employer contribution.

  • Employee discount benefits via Enjoy Benefits Hub:

- Gadget Insurance

- Cancer Screening

- Pet Insurance

- Lottie – Care Home Discount

- Health & Wellbeing Videos

Upon successful completion of the probationary period:

  • Salary Exchange Benefits via Enjoy Benefits Hub:

- Enjoy Technology/Mobile Phones – 2 orders per year £1000 limit per order

- Will Writing – £800 limit (Discounted rate)

- Holiday Exchange Buy/Sell – up to 5 days max.

- Workplace Nursery (saves both Tax and NI)

- Gym Benefit - £1000 limit (Saves NI and fees are reduced by 10%-25%)

- Cycle 2 Work – max £4,500 limit (Save NI and possible Tax depending on income)

  • Health Cash Plan: Medicash – Claim back the total or some costs of several health related services, such as Dental Treatment, Eye Tests/Glasses, Physio etc.

On the completion of 1 years’ service:

  • Electric Car Scheme – 1 car per person (Salary sacrifice)
  • Enhanced Maternity/Paternity Leave

Average salary estimate

$62500 / YEARLY (est.)
min
max
$55000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Marketing Manager, Seraphine

Are you passionate about shaping brand influence and making a positive impact in the lives of expectant and new mothers? Join Seraphine as a Senior Marketing Manager! At Seraphine, a global leader in maternity and nursing wear, we believe in more than just delivering quality products; we’re dedicated to nurturing a vibrant community. With over two decades of experience, we strive to help women feel confident in their changing bodies while maintaining their unique style. As a Senior Marketing Manager, you’ll be integral in implementing data-driven marketing strategies that elevate our brand and its community, engaging with influencers, and managing retail marketing events that draw footfall to our stores. You’ll thrive in a culture driven by innovation, leading initiatives that build partnerships across diverse brands and maximize brand awareness through effective PR and social strategy. With a salary ranging from 55k to 70k, we offer benefits such as generous vacation leave, a birthday day off, employee discounts, and more! We value resourcefulness and diverse perspectives, ensuring every team member has the opportunity to push boundaries and excel. Are you ready to join a team that loves what they do and is driven by excellence? If so, check us out and be part of an exciting journey with Seraphine!

Frequently Asked Questions (FAQs) for Senior Marketing Manager Role at Seraphine
What are the responsibilities of a Senior Marketing Manager at Seraphine?

As a Senior Marketing Manager at Seraphine, you'll be responsible for providing leadership in brand building partnerships, managing retail marketing events to drive local footfall, and enhancing brand awareness through engaging PR and social media strategies. Your role will involve omnichannel retail marketing efforts and executing successful partnerships that resonate with our community. Expect to be at the forefront of innovative marketing initiatives that align with our brand’s values.

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What qualifications are needed for the Senior Marketing Manager position at Seraphine?

To qualify for the Senior Marketing Manager role at Seraphine, candidates should possess a strong background in marketing with proven experience in omnichannel campaigns, social media management, and partnership development. A degree in marketing or a related field is typically expected, along with a demonstrated ability to utilize data-driven insights to influence marketing strategies effectively. Creativity and a passion for the maternity and nursing market are also essential.

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How does Seraphine support the work-life balance of its Senior Marketing Managers?

Seraphine strongly values work-life balance, offering its Senior Marketing Manager team members various perks that promote well-being. This includes 25 days of paid annual leave, a paid day off for your birthday, early finishes on Fridays, and core working hours designed to tailor flexible schedules. This supportive environment allows you to thrive both professionally and personally.

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What is the salary range for the Senior Marketing Manager role at Seraphine?

The salary range for a Senior Marketing Manager at Seraphine is between 55k and 70k, reflective of the experience and skills brought to the table. In addition to a competitive salary, there are extensive benefits designed to enhance both your career and personal well-being. This compensation reflects Seraphine's commitment to fostering a workplace where employees feel valued.

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What benefits does Seraphine provide to its Senior Marketing Managers?

At Seraphine, we offer an extensive range of benefits for our Senior Marketing Managers, including competitive salary packages, generous annual leave policies, life assurance, employee discounts, and contributions to pension schemes. Once you complete your probationary period, you can further enjoy salary exchange benefits and a health cash plan that covers various health-related services. Plus, after a year of service, additional perks like an electric car scheme and enhanced maternity/paternity leave become available.

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Common Interview Questions for Senior Marketing Manager
Can you describe an effective marketing campaign you led in your previous roles?

When answering this question, focus on a specific campaign that directly relates to the maternity or retail sector. Highlight the campaign's objectives, your role in it, the strategies you implemented, and the measurable results it achieved. Be comprehensive, illustrating how you utilized data-driven insights to make decisions.

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How do you prioritize tasks in a fast-paced marketing environment?

When addressing this question, showcase your organizational skills and techniques, such as utilizing project management tools or setting clear priorities based on deadlines and impact. Provide an example where you effectively managed multiple projects and maintained quality throughout.

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What strategies do you use to analyze the effectiveness of a marketing campaign?

Discuss the importance of utilizing analytics tools to track metrics like engagement rates and ROI. Elaborate on how you would set pre-defined KPIs before the campaign launch to measure success and how you incorporate insights for future strategies.

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How would you leverage social media to drive brand awareness for Seraphine?

Explain your proven tactics for social media engagement, including utilizing influencer partnerships, creating user-generated content, and tracking engagement metrics. Share specific platforms that would be most effective for Seraphine’s target audience and how you would tailor content for each.

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Can you give an example of a successful collaboration you've developed?

Provide a specific example of a partnership with brands or communities that aligns with the values Seraphine upholds. Discuss your approach to fostering relationships and the tangible benefits that arose from the collaboration, such as improved brand reach or customer engagement.

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How do you stay updated with the latest marketing trends?

Share your proactive approach to continuous learning, mentioning industry publications, webinars, or networking events you participate in. Highlighting specific resources demonstrates your commitment to staying current and innovative.

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Describe your experience with event management in marketing.

Discuss any previous roles where you managed marketing events, detailing the planning, execution, and results. Highlight challenges faced and how you overcame them, demonstrating your adaptability and attention to detail.

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What role does data play in your marketing strategies?

Emphasize the significance of data analytics in shaping marketing decisions. Discuss how you utilize insights from market research and data analysis to improve targeted campaigns and increase effectiveness.

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How would you contribute to Seraphine’s brand community?

Illustrate ways you can enhance and engage with Seraphine's community, such as by developing initiatives that foster connections among customers, collaborating with community influencers, and creating meaningful content that resonates with mothers.

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What do you know about Seraphine and its mission?

Express your understanding of Seraphine's commitment to supporting expectant and new mothers through stylish, comfortable maternity wear. Mention any specific products or initiatives that stand out to you, showcasing your genuine interest in the brand.

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Seraphine is a clothing retailer that specializes in maternity and nursing designs . They are based in London, United Kingdom.

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Full-time, remote
DATE POSTED
December 19, 2024

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