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Marketing Coordinator

Company Description

Department: Media Solutions

Location: LA (Remote)

Salary for LA based role is $65,000 - $70,000

Find a job that lets your imagination run wild! 

WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first, and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.  

To work at WildBrain means you get to create stories that let imaginations run wild. Join our team today to become part of the story!  

About the Role 

We seek an organized Marketing Coordinator to support our Media Solutions commercial team. In collaboration with WildBrain’s MarCom team, you will execute B2B marketing activities to raise awareness of our unique offering by managing our LinkedIn presence, crafting engaging content, and assisting with marketing initiatives that promote our media solutions business. The ideal candidate will possess advertising industry experience (in-house or agency) or B2B marketing experience, solid copywriting skills, and project management abilities to effectively implement marketing strategies that position WildBrain Media Solutions with major brand advertisers and media agencies (primarily in the US). Passion or experience in kids’ and family entertainment and/or gaming is encouraged. This role will report to the Marketing Manager – Media Solutions, located in Los Angeles.  

Job Description

LinkedIn Management: 

  • Develop, curate, and manage content for the WildBrain Media Solutions LinkedIn page, ensuring alignment with our brand voice and marketing goals. 

  • Monitor engagement and analyze performance metrics to optimize content strategy and increase audience reach. 

  • Engage with followers and industry influencers to foster relationships and enhance community engagement. 

Support Media Solutions Team: 

  • Assist in executing marketing campaigns, including email marketing, events, and promotional materials. 

  • Work with the team to conduct market research, identify trends and insights, and aid in the creation of corresponding advertising and marketing materials. 

  • Collaborate with the WildBrain MarCom team to develop cohesive marketing messages and materials. 

  • Maintain comprehensive campaign reporting templates and deliver insightful post-campaign analysis to help drive future business 

  • Assist Media Solutions Team with the creation of PowerPoint responses to RFPs 

  • Help in the creation of meeting decks, case studies, and other client-facing presentations 

Content Creation: 

  • Write compelling copy for social media posts, blog articles, and other marketing collateral. 

  • Coordinate with graphic designers to create visually appealing content that resonates with our audience. 

Reporting and Analysis: 

  • Prepare regular reports on social media performance and campaign effectiveness. 

  • Utilize analytics tools to track key performance indicators and make data-driven recommendations. 

Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field. 

  • Experience in marketing, with a focus on B2B marketing, digital marketing and/or advertising industry preferred. 

  • Proficiency in LinkedIn and familiarity with social media management tools. 

  • Familiarity with Microsoft Office, Monday.com, and Canva. 

  • Strong written and verbal communication skills. 

  • Excellent PowerPoint abilities. 

  • Strong time management and organizational skills, with the ability to prioritize tasks effectively.Ability to work independently and as part of a global team in a fast-paced environment. 

  • Basic knowledge of digital marketing principles and best practices. 

Additional Information

What We Offer

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!

Our Commitment

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.

About WildBrain

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers.

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more!

About WildBrain 

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. 

Our studios produce such award-winning series as The Snoopy ShowSnoopy in SpaceStrawberry Shortcake: Berry in the Big City; Sonic PrimeChip and PotatoTeletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.  

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com

Average salary estimate

$67500 / YEARLY (est.)
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$65000K
$70000K

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What You Should Know About Marketing Coordinator, WildBrain

Are you ready to unleash your creativity and marketing skills? WildBrain, a leading player in kids' content and storytelling, is on the lookout for a Marketing Coordinator to join our dynamic Media Solutions team in Los Angeles! If you have a flair for crafting engaging messages and an eye for detail, this is the perfect opportunity for you. Your mission, should you choose to accept it, will involve managing our LinkedIn presence, coordinating marketing campaigns, and creating captivating content that speaks to our audience. Whether it's analyzing performance metrics or collaborating on fabulous advertising materials, your contributions will be crucial in raising awareness of our innovative media solutions. We’re looking for a passionate individual with experience in B2B marketing, copywriting, and project management. If you're someone who thrives in a collaborative, fast-paced environment and is eager to bring joy to families through entertaining content, we want you on our team! At WildBrain, we cherish creativity and inclusion, and you'll have a chance to make a real impact while working with a supportive group of experts. So, if you possess a Bachelor’s degree in Marketing or a related field, a good command of social media tools, and an understanding of digital marketing principles, then dust off your resume and get ready to dive into a role that blends creativity and strategy. Your journey with WildBrain begins here–let's create stories that captivate and inspire together!

Frequently Asked Questions (FAQs) for Marketing Coordinator Role at WildBrain
What are the responsibilities of a Marketing Coordinator at WildBrain?

As a Marketing Coordinator at WildBrain, you will be pivotal in executing B2B marketing activities. Your responsibilities will include managing our LinkedIn page, crafting engaging social media and marketing content, assisting with marketing initiatives, executing campaigns, and analyzing performance metrics. You'll collaborate with the Media Solutions team and the MarCom group to develop cohesive marketing strategies that position WildBrain effectively with major advertisers and media agencies.

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What qualifications do I need for the Marketing Coordinator position at WildBrain?

To be considered for the Marketing Coordinator position at WildBrain, you should ideally have a Bachelor’s degree in Marketing, Communications, or a related field. We're looking for someone with experience in B2B marketing and digital marketing, solid copywriting skills, proficiency in LinkedIn, and familiarity with social media management tools. Strong organizational skills and the ability to thrive in a fast-paced environment are also essential.

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What does a typical day look like for a Marketing Coordinator at WildBrain?

A typical day for a Marketing Coordinator at WildBrain involves a mix of creativity and analytics. You might start by analyzing the engagement metrics on our social media channels, followed by developing content for our LinkedIn page. You will also collaborate with the Media Solutions team to plan marketing campaigns and prepare compelling presentations for clients, all while ensuring that our messaging aligns with WildBrain’s brand values.

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What skills are essential for success as a Marketing Coordinator at WildBrain?

Success as a Marketing Coordinator at WildBrain hinges on a blend of creativity, communication skills, and project management abilities. You should be proficient in crafting captivating copy, analyzing campaign data, and managing multiple priorities effectively. Familiarity with social media tools, a basic understanding of digital marketing principles, and the ability to engage with a diverse audience will also serve you well in this role.

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How does WildBrain support professional growth for Marketing Coordinators?

WildBrain deeply invests in the growth and development of its team members. As a Marketing Coordinator, you will have access to mentorship opportunities, resources for continued education, and the chance to work alongside insightful professionals who foster a creative environment. Additionally, you will participate in various projects that allow you to expand your skill set and further your career in the media and marketing industry.

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Common Interview Questions for Marketing Coordinator
How do you prioritize tasks as a Marketing Coordinator?

When answering this question, showcase your time management skills. Discuss how you assess deadlines, the urgency of tasks, and key objectives. Mention tools you use for task management and how you communicate with team members to ensure that important projects are tackled efficiently.

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Can you provide an example of a successful marketing campaign you've worked on?

Be prepared to share a specific example that highlights your role in the campaign, the strategies you implemented, and the results achieved. Discuss how you measured success and any lessons learned that can be applied to future projects.

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What strategies do you use for effective social media management?

Highlight your approach to developing content calendars, engaging with followers, and analyzing metrics. Discuss how you tailor content for platforms like LinkedIn and use analytics to optimize performance. This is an opportunity to showcase your familiarity with community engagement best practices.

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How do you ensure that your marketing messages are aligned with a brand's voice?

Discuss your process for understanding and immersing yourself in the brand's values and voice. Explain how you review existing materials and adapt your writing style accordingly to maintain consistency across different channels.

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What role does teamwork play in your work as a Marketing Coordinator?

Emphasize the importance of collaboration in achieving marketing goals. Provide examples of how you’ve worked with cross-functional teams to gather insights, share ideas, and drive successful campaigns. Talk about how you navigate differing opinions to foster a positive team dynamic.

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Describe your experience with content creation.

Share your experience in writing and editing various types of content for different mediums, such as blogs, social media posts, and marketing materials. Highlight your understanding of tailoring content to different audiences and formats, as well as any tools you use to ensure quality.

Join Rise to see the full answer
How do you analyze the effectiveness of marketing campaigns?

Discuss your approach to data analysis and how you utilize different metrics to evaluate campaign performance. Explain how you track KPIs, assess audience engagement, and use insights to make data-driven recommendations for future strategies.

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What digital marketing tools are you familiar with?

Mention any specific tools you have experience with, such as email marketing platforms, social media analytics tools, or project management software. Explain how you use these tools to streamline processes and enhance campaign outcomes.

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How would you handle feedback from your team or supervisors?

Talk about your commitment to continuous learning and growth. Explain how you receive feedback positively, using it to improve your performance and approaches. Provide an example of a time when constructive criticism led to a better outcome.

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Why do you want to work for WildBrain?

Focus on your passion for kids' content and storytelling, and how WildBrain’s values align with your professional goals. Discuss the company culture, commitment to creativity and diversity, and your excitement to collaborate with talented individuals in the entertainment industry.

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WildBrain is an animation studio that develops and produces television programming, motion pictures, commercial content and licensed merchandise. Established in 1994, WildBrain is headquartered in British Columbia, Canada.

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Full-time, remote
DATE POSTED
December 14, 2024

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