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Director Executive Writer & Content - job 2 of 2

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We’re not yesterday’s IT department, we're Digital Technology. The world around us keeps changing and so do we. We’re redefining what it means to be IT with a mindset centered on transformation, experience, AI-driven automation, innovation, and growth. We’re all about delivering delightful, secure customer and employee experiences that accelerate ServiceNow’s journey to become the defining enterprise software company of the 21st century. And we love co-creating, using, and highlighting our own products to do it. Ultimately, we strive to make the world work better for our employees and customers—when you work in ServiceNow Digital Technology, you work for them.

At ServiceNow, we’re deploying our own technology for our digital transformation. The Now on Now Creative team writes inspiring stories, presentations, and thought leadership to enable our senior leaders and account teams share our experiences and help customers on their journeys.

As a Director Executive Writer, Content & Thought Leadership on the Now on Now team You’ll be part of a creative team that develops and writes stories for senior executives to position Now on Now digital transformation as a model for customers. You’ll have the opportunity to combine your passion about ServiceNow technology, your deep acumen of how IT organizations are run, and your cross-functional collaboration skills in a fast-paced environment to influences revenue outcomes.

What you get to do in this role:

  • Define and Lead Strategy: Develop storytelling strategies that position Now on Now digital transformation as a model for customers.
  • Write Executive Narratives: Create compelling narratives and presentations for executive and CxO audiences that align with Now on Now Technology priorities and product strategy while resonating with customers.
  • Shape Thought Leadership: Initiate and lead thought leadership initiatives using investigative storytelling to spark industry-leading conversations.
  • Amplify Transformational Stories: Discover and share transformational stories by:
    • Developing keynote presentations for global conferences, executive briefings, and industry events.
    • Leveraging deep experience in creating impactful stories using PowerPoint.
    • Steering narrative development for customer engagements, board-level discussions, and analyst interactions.
    • Facilitating strategic storytelling sessions with leaders and practitioners to ensure authenticity and impact.
    • Collaborating with creative teams to enhance stories through visual storytelling, multimedia content, and digital experiences.
  • Cross-Functional Collaboration: Influence and collaborate with teams across Customer Advocacy, the Transformation Office, Product, PR/Communications, Marketing, and Sales Enablement to ensure aligned and consistent messaging.
  • Executive Community Building: Build strong collaborations with leaders across the organization to create cohesive executive narratives.
  • Project Leadership: Operate in a fast-paced, executive-level environment, managing multiple high-visibility projects with strategic impact.

Qualifications

To be successful in this role you have:

  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 
  • 12+ years of relevant work experience in executive communications, thought leadership, storytelling, or strategic content development.
  • A proven track record in crafting high-impact narratives for C-level executives in enterprise technology, digital transformation, and technological advancements in the SaaS or tech industry.
  • A deep acumen of how IT organizations are run.
  • Experience in fast-paced, high-stakes environments where messaging directly influences revenue outcomes.
  • Leadership in high-visibility initiatives with expertise in storytelling and content creation.
  • Exceptional ability to translate technical and product innovations into impactful stories that resonate with C-level executives, IT decision-makers, and business leaders.
  • Expertise in developing executive presentations, keynote content, and presentation storytelling for global audiences, with a strong background in visual storytelling.
  • Experience leading cross-functional teams—including product, R&D, IT executives, marketing, sales, and communications professionals—to align on messaging strategy.
  • Ability to work closely with senior leadership and guide them in communicating the value of complex IT solutions in ways that resonate with diverse customer and industry stakeholders.
  • Strong investigative and journalistic instincts to uncover and shape compelling, real-world transformation stories that demonstrate technology’s business impact.
  • Strategic and cross-functional leadership skills.

This role welcomes candidates from all backgrounds who are passionate about storytelling, leadership, and technology innovation.

#DTjobs

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $177,100 - $310,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. 

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Average salary estimate

$243550 / YEARLY (est.)
min
max
$177100K
$310000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director Executive Writer & Content, ServiceNow

At ServiceNow in Santa Clara, California, we’re on the lookout for a passionate Director Executive Writer & Content to join our innovative Now on Now Creative team. As a global market leader transforming how organizations work, we believe in the power of storytelling to communicate our digital transformation journey. This role is not just about crafting narratives; it’s about defining strategic storytelling that inspires C-level executives and aligns with our firm’s cutting-edge priorities. Imagine utilizing your expertise in executive communications, deep knowledge of IT, and collaboration skills to create compelling presentations and thought leadership pieces that resonate with our clients. You’ll be writing impactful narratives that amplify inspiring transformational stories while providing an authentic touch to our messaging. Collaborating across teams, you’ll be the driving force behind presentations for global conferences and internal meetings, all while influencing key projects. If you have a knack for integrating AI into the storytelling process and believe in making the world work better, this is your chance! Embrace an energetic environment with a mission that goes beyond software, focusing on delivering delightful experiences to our employees and customers. So, if you're ready to combine your love for technology and leadership with a flair for writing, come craft the next chapter of ServiceNow’s story with us!

Frequently Asked Questions (FAQs) for Director Executive Writer & Content Role at ServiceNow
What are the main responsibilities of a Director Executive Writer & Content at ServiceNow?

As a Director Executive Writer & Content at ServiceNow, your key responsibilities include developing storytelling strategies that highlight digital transformation, writing compelling narratives for CxO audiences, and initiating thought leadership initiatives. You will shape impactful executive communications, collaborate cross-functionally, and lead the development of narratives that drive engagement and resonate with business leaders.

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What qualifications are needed for the Director Executive Writer & Content role at ServiceNow?

To succeed as a Director Executive Writer & Content at ServiceNow, you will need at least 12 years of relevant experience in executive communications and thought leadership, with a strong track record of crafting high-impact narratives for C-level executives. Additionally, expertise in storytelling, especially in the context of the tech industry, and the ability to translate complex innovations into relatable content are critical.

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How does the Director Executive Writer & Content contribute to ServiceNow's digital transformation efforts?

In this role, the Director Executive Writer & Content contributes significantly to ServiceNow’s digital transformation by creating narratives that position our technological advancements as models for customers. By crafting compelling stories that resonate with C-level executives, you help influence key revenue outcomes and drive strategic conversations, showcasing our innovative offerings.

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What type of work environment can a Director Executive Writer & Content expect at ServiceNow?

The work environment for a Director Executive Writer & Content at ServiceNow is dynamic and fast-paced, where collaboration is key. You will engage with various teams, leading high-visibility projects, and driving meaningful conversations within the organization and with external stakeholders. Flexibility and trust are foundational elements of our culture, making it a supportive atmosphere for creativity and innovation.

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What kind of storytelling techniques are encouraged for the Director Executive Writer & Content position?

As a Director Executive Writer & Content at ServiceNow, you are encouraged to use investigative storytelling techniques that effectively convey transformational experiences. This includes crafting captivating presentations, using visual storytelling elements, and engaging multimedia content to enhance the narrative, making it impactful for diverse audiences.

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Common Interview Questions for Director Executive Writer & Content
How do you approach storytelling for C-level executives?

When approaching storytelling for C-level executives, focus on understanding their priorities and pain points. Craft narratives that connect with their goals and challenges, ensuring that your stories relate directly to business outcomes. Tailor your language to be impactful, concise, and resonate emotionally, while backing your claims with data.

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What experience do you have with AI in digital storytelling?

I have extensive experience integrating AI into digital storytelling, such as using AI-driven tools to analyze data and enhance narratives. This allows for better customization of content relevant to stakeholder needs and ensures that the storytelling conveys the innovative aspects of technology effectively.

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Can you describe a successful presentation you've developed for a high-level audience?

Certainly! I once developed a comprehensive keynote presentation for a national conference that outlined a groundbreaking digital transformation. I focused on creating an engaging narrative with visuals that highlighted key achievements, real-world impacts, and future projections. The success was evident in audience feedback and follow-up engagement from major clients.

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How do you manage multiple high-visibility projects at once?

Managing multiple projects requires strong organizational skills and prioritization. I utilize project management tools to track deadlines and coordinate with cross-functional teams to ensure alignment. Regular check-ins and clear communication with stakeholders also help me stay on track and adapt as needed.

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What techniques do you use for effective visual storytelling?

For effective visual storytelling, I focus on clarity and impactful imagery. I choose visuals that enhance the message rather than clutter it, using infographics and data visuals to represent complex information simply. Additionally, I ensure consistency in branding and design across all materials to maintain a professional appearance.

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How do you build relationships across various teams?

Building relationships across teams involves regular collaboration and open communication. I prioritize empathy and understanding, learning about others' goals, and illustrating how our objectives align. Hosting brainstorming sessions or informal check-ins fosters a collaborative spirit and strengthens professional connections.

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What strategies do you use for creating thought leadership content?

Creating thought leadership content requires identifying emerging trends and insights in the industry. I analyze data, participate in discussions, and leverage expert interviews to gather content. By combining this information with storytelling techniques, I can create engaging pieces that spark conversations and position our organization as a market leader.

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How do you ensure your narratives resonate with diverse audiences?

To ensure narratives resonate, I perform audience analysis before crafting content. Understanding the audience's background, preferences, and knowledge level allows me to tailor messages that address their specific interests. I also incorporate diverse perspectives and case studies to enrich the narrative and broaden its appeal.

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Describe your experience with executive communications.

I have over a decade of experience in executive communications, specifically focused on developing high-impact narratives for C-level executives. This involved close collaboration with leadership teams to understand their vision and craft messages that convey complex issues clearly and concisely, ultimately driving strategic initiatives.

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How do you handle feedback on your content?

Handling feedback is crucial for growth. I approach feedback with an open mind, viewing it as an opportunity to improve and refine my work. I encourage constructive criticism and actively engage in discussions to understand differing viewpoints, ensuring that I incorporate relevant insights into future content.

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We're on a mission to become the defining enterprise software company of the 21st century.

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CULTURE VALUES
Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 10, 2025

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