Sales Development Representative - job 2 of 2

The Senior Sales Development Representative at ServiceNow plays a crucial role in generating new business pipelines by establishing relationships with influential contacts in target accounts. You'll identify new sales opportunities, nurture cold leads, and partner with Field Sales to strategically create regional territory plans, ensuring effective communication and collaboration.

To excel as a Senior Sales Development Representative at ServiceNow, candidates should have a minimum of one year of experience in telemarketing, lead generation, or cold calling, particularly within the IT industry. Additionally, a creative and customer-focused mindset, along with a general understanding of Cloud computing and SaaS offerings, is essential.

Knowledge of AI is significantly important for a Senior Sales Development Representative at ServiceNow. Applicants are expected to have experience leveraging AI tools for workflow automation, decision-making, or analyzing insights, as this knowledge provides a competitive edge in understanding and differentiating ServiceNow's offerings to customers.

Yes, occasional travel may be required for the Senior Sales Development Representative position at ServiceNow. This could involve attending training sessions or important meetings that enhance collaboration and knowledge sharing within the team.

ServiceNow is committed to inclusivity in its hiring process for the Senior Sales Development Representative role. They welcome applications from candidates with diverse backgrounds, including those with non-traditional experiences, ensuring that unique perspectives are valued and enrich the company culture.

When answering this question, provide specific examples of how you've successfully generated leads in your past roles. Emphasize methodologies you employed, such as email campaigns or cold calling, and mention any measurable results, like the number of leads converted to sales, to demonstrate your effectiveness.

Showcase your strategy for nurturing cold leads by discussing your approach to follow-ups, providing value through relevant content or solutions, and leveraging CRM tools to track interactions. Highlight any successful outcomes from this nurturing process to validate your technique.

Discuss specific sales techniques you've utilized, such as consultative selling or solution-based approaches. You could mention how you focus on understanding a client's unique needs and pain points and aligning your pitch to show how ServiceNow can address those.

Talk about maintaining a positive mindset and viewing rejection as a learning opportunity. Discuss how you analyze the situation to understand what could be improved for future interactions, and emphasize the importance of resilience in a sales role.

Provide an overview of cloud computing concepts and explain how ServiceNow leverages cloud technology to deliver its services. Mention the benefits that clients experience by adopting cloud solutions, specific to how ServiceNow’s platform enhances business processes.

Highlight the unique aspects of ServiceNow, such as its AI-enhanced technology and strong customer relationships. Discuss how its commitment to innovation and customer-centric design provide added value to clients compared to competitors.

Express that teamwork is essential in sales development, as collaboration with both Lead Development Representatives and Field Sales professionals can enhance overall performance. Discuss experiences where teamwork led to successful outcomes, emphasizing the value of diverse skill sets.

Share techniques you use to stay motivated, like setting personal goals, celebrating small victories, or utilizing peer support. Convey the importance of maintaining a positive attitude and how this impacts your sales effectiveness.

Discuss how you utilize technology, like CRM tools and analytics software, to streamline the sales process, track progress, and identify key metrics. Mention any specific technologies you have used to improve efficiency and effectiveness in lead generation.

Illustrate your empathetic approach to sales, emphasizing active listening during initial interactions with clients. Discuss how you identify pain points through questions and research, leading you to propose tailored solutions that position ServiceNow as the right fit.