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Senior Field Marketing Representative

G'day!

We are ServiceRocket🚀, a global tech-enabled services company headquartered in Palo Alto, California. Our purpose is to be the single most reliable partner in the acceleration of your growth. At ServiceRocket, we are committed to the development of every Rocketeer and the trust of every customer.


Twenty years on and counting, we’ve got your back. 


Why is ServiceRocket the place for you 🧡


- A 20+ year tech services expert of many solutions and partnerships with industry giants.

- Our diverse world of Rocketeers lives by our values with a collaborative mindset resulting in a 4.7 rating on Glassdoor.

- We have been certified as a best place to work for our US, Chile and Malaysian offices.

- Our culture rocks! You’ll join a fun-loving and inclusive work environment that supports your professional growth and personal well-being. 


Visit our website to learn more and become a part of our Rocketeer Nation.


The Senior Field Marketing Representative is a key player in executing high-impact, regionally-focused marketing strategies for ServiceRocket. This role is centered on owning and managing field marketing events—such as executive series in-person events, user groups, participation at conferences, trade shows, and local events and webinars—that generate demand, expand the sales pipeline, and accelerate revenue growth in key markets. The Senior Field Marketing Representative takes full responsibility for event planning and execution, ensuring that regional marketing efforts are tightly aligned with broader company goals while providing a seamless, high-quality experience for prospects, customers, and partners.


This position requires an expert in event marketing, focused on creating memorable, engaging experiences that build brand awareness, foster customer relationships, and create opportunities for sales teams to engage directly with prospects and customers. The Senior Field Marketing Representative works closely with Sales, Product, and Customer Success teams to ensure that marketing events are well-aligned with customer needs and deliver value to the business.


What you’ll be doing 💪


- Proactively identify and qualify prospective customers leveraging business directories, industry events, and community engagement. Collaborate with cross-functional teams, including Sales and Marketing teams, to deliver exceptional customer experiences

- Educate customers on the value proposition and benefits of our solutions

- Collaborate closely with our marketing team to develop and execute effective strategies to promote our services and product offerings

- Participate in customer calls to understand needs and build relationships

- Develop and execute targeted sales strategies in partnership with Account Executives to increase funnel conversion rates and generate high-quality leads

- Drive sales growth and account management within assigned territory

- Act as a subject-matter expert on all things ServiceRocket–products and services

- Reporting on activity through company-required platforms. At times, present updates to the Leadership team and company


What you’ll bring to the table 🧑‍💻


- Typically requires a minimum of 3 years of marketing experience

- Extensive experience in planning, executing, and managing large-scale field marketing events, including user groups, conferences, trade shows, and webinars, with a focus on lead generation and customer engagement.

- Proficient in HubSpot CRM (or similar application) and marketing automation, with the ability to leverage automation for event promotions, registration management, and post-event follow-up.

- Strong project management skills, with the ability to manage multiple events simultaneously, ensuring deadlines, budgets, and quality standards are met.

- Deep knowledge of cross-functional collaboration, working effectively with Sales, BDR, Product, and leadership teams to ensure alignment of event content and messaging with customer needs and business goals.

- Ability to thrive in a fast-paced, global environment, leveraging synchronous and asynchronous communication tools to ensure seamless connectivity to the global team across cultures and time zones

- Skilled in budget management, vendor negotiation, and event logistics, ensuring events are delivered on time and within budget, while optimizing resources and costs.

- Exceptional communication and presentation skills, with the ability to deliver compelling event messaging, coordinate with stakeholders, and engage diverse audiences at events.

- Proficient in using HubSpot CRM to track event registrations, nurture leads, and optimize event performance metrics.

- Strong understanding of local and regional market dynamics, with the ability to tailor global event strategies and content to suit specific geographies and customer segments.

- Proven ability to collaborate with sales teams and leadership to optimize lead nurturing processes, ensuring event-generated leads are followed up on promptly and effectively.

- Adaptability and problem-solving skills, with a track record of responding quickly to changing business needs, market conditions, and event requirements to deliver results.

- Ability to drive post-event analysis and feedback loops to continuously improve future events and optimize marketing strategies based on results and customer input.


Perks ✨🍇🚀


-Share the fruit program: when we grow the tree, we share the fruit–when the company grows, we share the profit.

-Stock options: you have the opportunity to participate in the ownership of the company.

-Health insurance: we support you and your family–your well-being matters.

-Retirement plan/funds saving: we care about your future–we have diverse plans depending on your location. 

-Career pathways program: you can grow horizontally, vertically, or any way you want.

-Generous monthly fixed allowances including Rockettoria, Scholarship & Learning, Tech Choice, Wellness.

-Generous PTO plus one cultural heritage and community day to celebrate your story, family, and culture.


Our Selection Process 🔎


Our goal is for you to interview us. We want you to meet our team so that you can confirm we are the right company for you. 


You will first meet our TA member in charge of the process, they will be your tour guide throughout the entire journey and will be there to answer any questions you may have! Then you’ll meet the hiring team and the executive of the area.


Become a Rocketeer. Join us in enabling fast-growing companies to take off and so will your career!



Additional Information


ServiceRocket is committed to a diverse and inclusive workplace. ServiceRocket is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. 


*Only shortlisted candidates will be notified*

Although the position is hybrid/remote, preferential consideration will be given to candidates based locally to the country’s office in order to better collaborate with our team. This position is not eligible for visa assistance/sponsorship or relocation assistance.


RECRUITING FRAUD ALERT: Your personal information and online safety are important to us. At ServiceRocket, recruiters only direct candidates to apply through our official career page at https://www.servicerocket.com/join-us.Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers. If you are unsure if a message is from ServiceRocket, please email careers@servicerocket.com.

ServiceRocket Glassdoor Company Review
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CEO of ServiceRocket
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Rob Castaneda
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What You Should Know About Senior Field Marketing Representative, ServiceRocket

G'day! We're excited to announce that ServiceRocket is looking for a Senior Field Marketing Representative to join our team in sunny Sydney, Australia. At ServiceRocket, we've been a global tech-enabled services company for over 20 years, and our mission is to help you grow. As a Senior Field Marketing Representative, you'll be at the forefront of executing dynamic regionally-focused marketing strategies. You'll own and manage everything from in-person executive series to webinars and trade shows that generate demand and elevate our brand. Your role won't just be limited to behind-the-scenes; you'll interact directly with prospective customers and foster relationships that matter. You'll collaborate closely with our Sales and Customer Success teams to craft engaging experiences that align with customer needs and drive revenue growth. This position calls for a marketing pro who's not just organized but also creative, with a knack for crafting memorable events that will leave a lasting impression. If you're passionate about driving marketing initiatives and making a tangible impact, this role is perfect for you. Join us at ServiceRocket, where our culture rocks and every Rocketeer thrives in an inclusive environment that prioritizes personal and professional development! Ready to help fast-growing companies 'take off'? We can’t wait to hear from you!

Frequently Asked Questions (FAQs) for Senior Field Marketing Representative Role at ServiceRocket
What are the main responsibilities of a Senior Field Marketing Representative at ServiceRocket?

As a Senior Field Marketing Representative at ServiceRocket, your primary responsibilities include executing high-impact marketing strategies focused on lead generation and customer engagement. You will plan and manage various marketing events, such as user groups and trade shows, and work closely with the Sales and Marketing teams to ensure alignment with business goals. Your role also involves qualifying prospective customers, collaborating on promotional strategies, and acting as a subject-matter expert on ServiceRocket's offerings.

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What qualifications do I need to apply for the Senior Field Marketing Representative position at ServiceRocket?

To apply for the Senior Field Marketing Representative role at ServiceRocket, you typically need a minimum of 3 years of marketing experience, with extensive background in planning and executing field marketing events. Proficiency in HubSpot CRM or similar applications, strong project management skills, and exceptional communication abilities are also essential. Additionally, having a good understanding of local market dynamics and demonstrating adaptability to changing circumstances are key to succeeding in this role.

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How does ServiceRocket support the professional growth of its Senior Field Marketing Representatives?

ServiceRocket is committed to the growth of every Rocketeer, including Senior Field Marketing Representatives. The company offers career pathways programs that allow for horizontal and vertical growth, ensuring that employees can explore various career trajectories. Regular training sessions, learning allowances, and access to mentorship are just a few ways we foster professional development at ServiceRocket.

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What perks come with the Senior Field Marketing Representative role at ServiceRocket?

Joining ServiceRocket as a Senior Field Marketing Representative comes with a variety of perks. Employees benefit from a share-the-fruit program, stock options, generous health insurance, and a diverse retirement plan. Additionally, the company offers monthly allowances for wellness, tech choices, and scholarships, along with generous PTO, including an extra cultural heritage day to celebrate your unique story!

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What does the selection process look like for the Senior Field Marketing Representative position at ServiceRocket?

At ServiceRocket, our selection process emphasizes mutual fit. You'll begin by meeting with a Talent Acquisition member who will guide you through the process and answer any questions you might have. Following that, you'll meet with the hiring team and an executive from the area. We want you to confirm that we are the right company for you!

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Common Interview Questions for Senior Field Marketing Representative
Can you describe your experience with field marketing events?

When answering this question, emphasize specific examples of events you've planned or managed. Highlight your role in coordinating logistics, collaborating with teams, and ensuring budget adherence. Share insights on how these events led to customer engagement and lead generation.

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How do you ensure alignment between marketing and sales teams?

To ensure alignment between marketing and sales teams, you can mention the importance of regular communication and meetings to share insights and strategies. Discuss how collaborative planning for events can create synergy and optimize resource allocation for better outcomes.

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What tools and technologies do you use for event management?

In your response, mention tools like HubSpot CRM for tracking registrations and managing customer engagement. Discuss any other marketing automation platforms you've utilized for email campaigns or post-event follow-up to enrich your answer.

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Describe a time when an event did not go as planned. How did you handle it?

When addressing this question, recount a specific incident and focus on your problem-solving skills. Discuss how you adapted to unforeseen changes and what you learned from that experience, emphasizing the importance of flexibility and quick thinking.

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How do you measure the success of marketing events?

You should outline key performance metrics such as attendance rates, lead generation numbers, and post-event surveys to gauge customer satisfaction. Explain how you analyze this feedback to improve future marketing strategies.

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What strategies do you use for audience engagement during events?

Discuss methods like interactive sessions, Q&As, or using technology to create engaging presentations. Emphasize the importance of making participants feel involved and how these strategies can enhance their experience.

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What experience do you have with managing budgets for marketing events?

Here, share specific examples of how you've managed budgets in the past. Highlight how you ensured events were delivered within budget while still meeting marketing objectives. Discuss cost-saving measures you successfully implemented.

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How do you handle feedback from event participants?

Explain your commitment to seeking feedback via surveys or direct communication. Discuss how you take constructive criticism into account to improve future events and meet the needs of your audience.

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Can you talk about a successful marketing campaign you were involved in?

When discussing a successful campaign, outline your role, the strategies employed, and the measurable outcomes. Share how this experience has prepared you for the Senior Field Marketing Representative role at ServiceRocket.

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What local market trends have you noticed recently?

Mention specific trends in the Sydney area or the tech landscape that could impact marketing strategies. Discuss how you keep yourself informed and how that knowledge influences your approach in your role.

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To be the single most reliable partner in the acceleration of your growth.Our brand promise: We’ve got your back.Our Rocketeer promise:Our promise is to help Rocketeers learn and grow so that they can have an impact on their careers, their familie...

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DATE POSTED
December 23, 2024

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