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Field Marketing Specialist

HackerOne is the global leader in human-powered security, harnessing the creativity of the world’s largest community of security researchers with cutting-edge AI to protect your digital assets. The HackerOne Platform combines the expertise of our elite community and the most up-to-date vulnerability database to pinpoint critical security flaws across your attack surface. Our integrated solutions, including bug bounty, pentesting, code security audits, spot checks, and AI red teaming, ensure continuous vulnerability discovery and management throughout the software development lifecycle. Trusted by industry leaders such as Coinbase, General Motors, GitHub, Goldman Sachs, Hyatt, PayPal, and the U.S. Department of Defense, HackerOne was named a Best Workplace for Innovators by Fast Company in 2023 and a Most Loved Workplace for Young Professionals in 2024.

Field Marketing Specialist - EMEA 

Position Summary 

HackerOne is seeking a Field Marketing Specialist to help drive EMEA based field programs and demand generation.  In this important role, you will support the development and execution of marketing programs designed to drive EMEA pipeline growth.  You'll leverage your knowledge in demand generation campaigns, content syndication, account-based marketing and field events to build strong relationships, amplify brand awareness, and empower sales teams to secure new customers and expand existing accounts.

This role reports to our Director, EMEA & APAC Regional Marketing and is located remotely in the United Kingdom. 

What You Will Do 

  • Craft and execute regional demand generation and programs aligned with the HackerOne global go-to-market strategy.

  • Manage HackerOne’s sponsorship at regional tradeshows, including event logistics and promotions.

  • Manage HackerOne’s proprietary regional events programme.

  • Develop innovative content syndication initiatives to reach key decision-makers in the cybersecurity landscape.

  • Collaborate with the Sales and Digital Marketing teams to define targeted marketing programs based on account segmentation and sales needs.

  • Lead data-driven planning sessions with Sales and Marketing stakeholders to ensure comprehensive pipeline coverage across the funnel.

  • Champion the voice of the Sales team within the Marketing department, translating their priorities into actionable marketing tactics and messaging.

  • Educate and empower the SDR and Sales team on how to leverage marketing campaigns and materials to maximize pipeline generation and conversion rates.

Minimum Qualifications 

  • 2+ years of experience supporting demand generation for a specific region

  • Proven success in developing and executing marketing programs that drive quantifiable results and accelerate enterprise B2B sales pipelines

  • Experience driving both in-person and virtual events with a goal of pipeline generation

  • A strong proponent of Account-Based Marketing (ABM) and region-specific marketing strategies, with the ability to measure their success

  • Experience collaborating directly with Sales, Sales Development, Sales Enablement and Sales Operations teams

  • Possess exceptional communication and collaboration skills, fostering productive relationships across internal and external stakeholders

  • Highly detail-oriented and organized, with a proven ability to manage multiple priorities, delegate effectively, and consistently meet deadlines

  • Willing to travel, no more than 20% of time 

Preferred Qualifications 

  • Solid understanding and/or experience in the cybersecurity space

  • Partner marketing experience

  • Broader campaign management experience 

#LI-Remote

#LI-SM1

We are a Circle Back Initiative Employer and commit to responding to every applicant.

We're committed to building a global team! For certain roles outside the United States, U.K., and the Netherlands, we partner with Remote.com as our Employer of Record (EOR).

Employment at HackerOne is contingent on a background check.

HackerOne is an Equal Opportunity Employer in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, pregnancy, disability or veteran status, or any other protected characteristic as outlined by international, federal, state, or local laws.

This policy applies to all HackerOne employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. HackerOne makes hiring decisions based solely on qualifications, merit, and business needs at the time.

For US based roles only: Pursuant to the San Francisco Fair Chance Ordinance, all qualified applicants with arrest and conviction records will be considered for the position.

HackerOne Values

HackerOne commits to maintaining a strong, inclusive culture built for our employees and our community of hackers. We are driven by our five core values. We recognize that our mission is bigger than us, and therefore act with integrity at all times. As a team, we believe that transparency builds trust so we default to disclosure in our communications. Each individual executes with excellence, creating an environment of greater alignment and greater autonomy. We win as a team and respect all people to empower everyone to learn from each other, innovate, and grow.

HackerOne Glassdoor Company Review
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CEO of HackerOne
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Marten Mickos
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Field Marketing Specialist, HackerOne

If you’re a creative mind ready to take on the role of Field Marketing Specialist at HackerOne, you're in for an exciting journey! HackerOne is revolutionizing digital security, and we want you to help drive our demand generation efforts across the EMEA region. In this remote position, you'll have the opportunity to craft and execute compelling marketing programs that align with our global go-to-market strategy. Your day-to-day will involve managing our regional presence at tradeshows, orchestrating impactful events, and collaborating closely with our Sales and Digital Marketing teams. We value driven professionals who have a knack for building strong relationships and amplifying brand awareness. With your 2+ years of experience in demand generation and your passion for cybersecurity, you'll play a key role in educating our sales teams and utilizing data-driven strategies to easily navigate the pipeline growth. Plus, being part of a company that's recognized as a Best Workplace for Innovators means you will thrive in a culture of excellence and continuous improvement. Join us at HackerOne as we empower organizations to secure their digital assets, and let’s make waves in the cybersecurity landscape together!

Frequently Asked Questions (FAQs) for Field Marketing Specialist Role at HackerOne
What responsibilities does a Field Marketing Specialist at HackerOne have?

As a Field Marketing Specialist at HackerOne, you will be responsible for executing regional demand generation strategies, managing trade show sponsorships, and developing innovative content syndication initiatives. A key part of your role includes collaborating with the Sales and Marketing teams to ensure the right message reaches target decision-makers within the cybersecurity landscape.

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What qualifications are needed for the Field Marketing Specialist position at HackerOne?

The qualifications needed for the Field Marketing Specialist at HackerOne include at least 2 years of experience in demand generation, proven success in developing marketing programs, and a strong understanding of Account-Based Marketing. Additionally, excellent communication skills and the ability to manage multiple priorities are essential.

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How does the Field Marketing Specialist support the sales team at HackerOne?

The Field Marketing Specialist at HackerOne supports the sales team by crafting marketing tactics that are aligned with their priorities, educating them on leveraging marketing campaigns, and ensuring comprehensive pipeline coverage. This collaboration ensures that the sales team has the right tools to maximize their conversion rates.

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What kind of events will the Field Marketing Specialist handle at HackerOne?

As a Field Marketing Specialist at HackerOne, you will manage both in-person and virtual events aimed at generating new leads and building relationships with key industry players. This includes logistics, promotions, and ensuring that these events align with organizational goals to drive pipeline growth.

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What type of career growth opportunities exist for a Field Marketing Specialist at HackerOne?

A Field Marketing Specialist at HackerOne can expect numerous career growth opportunities, including expanding into senior marketing roles or specializing further in digital marketing strategies. By working in a fast-paced, innovative environment and collaborating with talented teams, you’ll gain valuable skills that can propel your career forward.

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Common Interview Questions for Field Marketing Specialist
Can you describe your experience in demand generation for a specific region?

When answering this question, highlight specific campaigns or programs you’ve executed, focusing on measurable results and how they contributed to pipeline growth in the region. Provide examples of how you adapted strategies based on regional needs and market dynamics.

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How do you measure the success of a marketing campaign?

Discuss the metrics and KPIs you use to evaluate a campaign’s effectiveness, such as lead generation, conversion rates, and ROI. Share an example of a successful marketing initiative where you tracked and analyzed data to gauge success.

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What kind of events have you managed, and how did they contribute to demand generation?

Talk about specific events you have organized, whether they're in-person or virtual, and explain how these events generated leads. Highlight any innovative strategies you implemented that encouraged engagement and facilitated follow-up opportunities.

Join Rise to see the full answer
How do you approach account-based marketing?

Outline your understanding of account-based marketing strategies and how you've personalized marketing initiatives to target specific accounts, including analyzing target accounts and tailoring campaigns to meet their unique needs.

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Describe a time when you collaborated with a sales team. What were the outcomes?

Provide an example of your collaboration with the sales team, detailing how you communicated their priorities into marketing tactics. Discuss the outcomes achieved, such as increased lead quality, sales engagement improvements, or successful campaign launches.

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What methods do you use to stay up to date with marketing trends?

Share your approach to keeping current with industry trends, whether it’s through online courses, networking events, or subscribing to relevant publications. Mention any recent trends that you've implemented in your marketing strategies.

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Can you give an example of how you developed innovative content syndication initiatives?

Provide a specific example of a content syndication project you led, outlining the goals, execution steps, and any creative tactics you applied to reach key decision-makers effectively.

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How do you prioritize tasks in a fast-paced marketing environment?

Discuss your organizational skills and tools you use for task management. Provide examples of how you successfully managed multiple campaigns or projects simultaneously while meeting deadlines.

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What excites you about working in cybersecurity marketing?

Share your passion for cybersecurity and the impact marketing can have on shaping perceptions and driving engagement in this crucial space. Highlight aspects such as innovation, creativity, and the importance of protecting digital assets.

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What do you expect from the company culture at HackerOne?

Talk about your expectations for a collaborative, innovative, and inclusive work environment. Emphasize your alignment with HackerOne's values, and how you look forward to contributing to a supportive culture that drives success for everyone.

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HackerOne is leading a cybersecurity platform that connects businesses with penetration testers and cybersecurity researchers. HackerOne's customers include The U.S. Department of Defense, Google, GitHub, Microsoft, Nintendo and more.

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Full-time, remote
DATE POSTED
December 13, 2024

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