Senior Director, DTC Operations

The Senior Director, DTC Operations at SharkNinja is responsible for leading and optimizing the Direct-to-Consumer operations. This includes developing strategies to improve the consumer experience from order processing to last-mile delivery, managing inventory and returns, and collaborating with teams to drive efficiency and profitability. Your focus will also extend to analytics, ensuring that key performance metrics are consistently monitored and met.

To excel as a Senior Director, DTC Operations at SharkNinja, candidates should have proven leadership experience in DTC operations, a strong background in eCommerce fulfillment and logistics, and exceptional analytical skills. Financial acumen is also essential, along with a collaborative mindset to work effectively with cross-functional teams and drive results.

Innovation is at the core of what we do at SharkNinja. As the Senior Director, DTC Operations, you will partner with our Digital Technology team to implement cutting-edge automation and omnichannel solutions. This innovative approach not only enhances operational efficiency but also enriches the overall consumer experience.

At SharkNinja, we believe in empowering our employees through personal and professional growth. The Senior Director, DTC Operations will have access to high-impact learning programs and opportunities to lead new initiatives that can significantly influence the company's market position, ensuring career acceleration and development.

SharkNinja fosters an outrageously extraordinary culture that encourages innovation, collaboration, and enthusiasm. As a Senior Director, DTC Operations, you'll be part of a diverse community that values each unique voice and promotes inclusivity, allowing you to bring your authentic self to work and make a real impact.

When discussing your experience with inventory management and fulfillment strategies, focus on specific examples that demonstrate your ability to maintain optimal inventory levels, reduce costs, and improve customer satisfaction. Highlight any technologies you used to streamline processes and any metrics you improved whilst managing those strategies.

In your response, discuss how you use feedback and analytics to understand customer needs. Provide examples of initiatives you led that improved customer satisfaction, such as enhancing the returns process or implementing faster shipping options.

Share the key performance indicators (KPIs) you track to gauge success in DTC operations, such as order accuracy, customer satisfaction scores, inventory turnover rates, and return rates. Be prepared to explain how you use these metrics to drive improvements and decision-making.

When answering this, outline a specific situation where you successfully led a diverse team. Focus on your leadership approach, strategies for overcoming challenges, and the measurable outcomes that resulted from your collaboration.

Discuss strategies you've previously implemented, such as optimizing shipping routes or renegotiating contracts with third-party logistics providers. Emphasize the balance you strike between cost efficiency and high service quality, drawing from real-world examples.

Highlight how you've leveraged technology in your previous roles—such as automation tools, inventory management systems, or customer service platforms—to enhance operations. Provide specific examples of positive impacts these technologies had on performance.

Explain your approach to analyzing existing processes and implementing solutions to minimize return time. Discuss methods such as improving return label accessibility, streamlining communication, and leveraging technology to expedite refunds.

Share your methods for staying informed about industry trends, such as attending conferences, reading relevant publications, or engaging in professional networks. Emphasize how this ongoing learning informs your strategic decisions.

Provide concrete instances where you relied on data analytics to drive decision-making. Whether it was forecasting demand, optimizing inventory levels, or improving delivery times, share the metrics you analyzed and the results of your informed decisions.

Articulate your unique combination of skills, experiences, and passion that aligns with SharkNinja's mission and culture. Use specific examples from your career that demonstrate your ability to lead effectively in a fast-paced, innovative environment.