Job details

Shopper Marketing Manager, Foods

The Shopper Marketing Manager, Foods works closely with the brand, sales, and cross functional teams to develop and drive touch point marketing to enhance the shopper journey online to offline. Ensuring the Ocean Spray brand is top-of-mind across multiple touchpoints along the path to purchase and delivering a holistic shopper experience media to shelf. Additionally, this individual will leverage multiple data sources (i.e. syndicated data, agency campaign analytics, and retailer data) to ensure Omni fundamentals across the Food business unit are designed to deliver Ocean Spray and customer financial KPI’s. The Omnichannel Manager is a thought leader, and people manager, that influences and provides guidance to internal teams to propel integration and empower Omnichannel business results. They're responsible for aligning the activation strategy to achieve the national brand, and customer objectives while strategically managing resources.

Position location: We're all about flexibility! This will be a hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays & Fridays remote.

Key Responsibilities:

Strategic Leadership:

Lead the Omnichannel Business Unit FOOD team to identify and develop profitable and incremental customer growth plans that align National brand objectives with customer specific KPI’s. Scope of work includes development of new item launch plans, Core drive window programming, retail media network execution, digital shelf execution and excellence.
Connect with Retailers (JBP) Marketing departments to understand priorities and link our calendars and activations with theirs.
Ability to train and lead a direct report in the development of 360-degree plans including both digital and instore tactics
Support development and execution of annual planning process across customers and channels.

Execution Leadership:

Manage Agencies for strategic, creative, and efficient output
Monitor and track competitive activity; proactively identify implications for business performance and develop contingency plans to address opportunities and shortfalls.
Track Sales & Marketing Base & Incremental Performance
Program post analysis and identification of best practices for future implementation
Lead Assigned Business Unit National Activation Strategy
- Priority Retailers
- Retail Media Network Partnership/Sponsorship executions
- Budget planning and system management
- Invoice Processing for customer specific initiatives
- Coupon Creation

Insights & Analytics:

Monitors trends within brand/category dynamics in addition to consumer purchase dynamics.
Reviews and achieves retailer scorecards/KPI’s
Accountable to digital shelf metrics to identify new ways to drive brand engagement
Identifies incremental white space opportunities and forges commercial partnerships.

Go-to-Market:

Collaborates and fosters effective internal relationships with the Brand Elevation and Go to Market teams to ensure successful brand presence through effective content development and management online to offline.
Collaborate cross functionally with Media/Brand Elevation on Integrated campaigns and retailer media activations
Develops and manages Omnichannel budget flowchart for Foods business

Presentation Skills:

Builds internal and external selling stories to educate/influence division counterparts on best practices and marketplace trends.
Presents to customer when appropriate (i.e., JBP, Innovation Summits)
Owns Omnichannel Quarterly Business Review presentation development.
Inputs to customer selling decks to guarantee the needs of the online shopper are met

Customer & Consumer Understanding:

Understands the role of the retailer in the consumer shopping journey.
Pinpoints and responds to shifts in consumer shopping behavior (online and offline)
Demonstrates thought leadership by influencing key internal stakeholders and retail partners.
Creates selling story to align brand and retailer strategies with the consumer at the forefront.

Key Qualifications:

Bachelor's degree (emphasis in business, marketing, finance or related field), MBA preferred.
5 years of experience working with a leading CPG company in an Ecommerce or shopper marketing focused role.
Familiar with sales, marketing, and category management practices.
Demonstrated knowledge of digital best practices.
Strong analytic skills. Must be able to triangulate data sources to pull together a compelling selling story to educate and influence internal cohorts and retail partners.
Proactively identifies marketplace trends and shifts in consumer shopping behavior.
Analyze complex business issues and determine appropriate action.
P&L acumen.
Able to work cross-functionally and drive organizational inclusivity of Omnichannel
Effective communicator able to represent the needs of the consumer and retailer alike.
Must be a creative thinker and solution oriented.
Must be able to travel 10% of the time.

Who We Are:

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.

Team members, farmers, consumers and communities alike-we value what makes us unique and strive to connect our farms to families for a better life by living our values:

Grower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
Sustainable Results – Guided by purpose, we are focused on delivering results for our grower-owners.
Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
Inclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.