Senior Manager, Revenue Marketing

The Senior Manager, Revenue Marketing at Showpad is responsible for developing comprehensive marketing strategies that drive revenue growth. This includes leading initiatives for events and account-based marketing programs, collaborating closely with sales leadership to align marketing efforts with revenue objectives, overseeing the execution of various marketing programs, and leading a talented team. Your role also involves continuous analysis of campaigns to ensure maximum performance and pipeline development.

Candidates for the Senior Manager, Revenue Marketing position at Showpad should have 6-8 years of successful experience in marketing program development and execution. Strong leadership skills and the ability to manage a high-performance team are essential. Additionally, candidates should possess excellent communication, analytical skills, and project leadership capabilities, coupled with a collaborative mindset to work across various departments effectively.

Showpad is committed to supporting the growth of the Senior Manager, Revenue Marketing through continuous learning opportunities and professional development programs. We foster an inclusive environment where feedback is encouraged, providing avenues for team members to enhance their skills while driving impactful marketing initiatives across the organization.

As the Senior Manager, Revenue Marketing at Showpad, you will oversee a range of marketing programs including owned and sponsored events, account-based marketing initiatives tailored to high-value clients, and various campaigns designed to drive pipeline growth and customer engagement. You'll ensure these programs are effectively executed and measured for impact on revenue goals.

Collaboration with sales leadership is crucial for the Senior Manager, Revenue Marketing role at Showpad. You'll work closely with sales teams to ensure that marketing initiatives align perfectly with sales objectives. This partnership helps to optimize lead conversion processes, enhance pipeline development, and ensure timely feedback loops, making it vital for achieving overall revenue targets.

In your response, highlight specific strategies you've used, focusing on measurable outcomes. Explain the context, your role in the implementation, and how these strategies contributed to overall sales and marketing alignment. Emphasize your analytical approach in refining strategies based on performance metrics.

Describe your approach to collaboration and communication with sales teams. You can include examples of regular meetings, feedback systems, or integrated planning sessions that you've used to create a seamless strategy across marketing and sales. Stress the importance of shared goals and open communication.

When discussing a successful event, outline your planning process, the stakeholders involved, and how you measured success. Include metrics like attendee engagement, follow-up leads generated, or overall ROI to showcase the event’s impact on the business.

Highlight specific tools you are familiar with, such as CRM platforms, marketing automation tools, or analytics software. Discuss how you leverage these tools to gather insights, make strategic adjustments, and report on campaign effectiveness, ultimately linking these metrics back to revenue generation.

Discuss specific leadership practices that promote a high-performance culture, such as regular feedback sessions, goal setting, and encouraging professional development. Share your philosophy on mentorship and how creating a supportive environment leads to better team outcomes.

Elaborate on your experience with ABM strategies, detailing how you identify target accounts and tailor campaigns to specific needs. Discuss any tools or methodologies you’ve successfully utilized and provide examples of campaigns that have led to tangible outcomes.

Describe your process for incorporating feedback into marketing strategies. Emphasize the importance of an iterative process where sales insights shape future initiatives. Share examples where this feedback has led to improved campaign performance.

Share key performance indicators (KPIs) relevant to revenue marketing, such as conversion rates, lead quality, engagement levels, and ROI. Explain how focusing on these metrics helps you measure success and adapt future strategies for even better results.

Address your project management skills, explaining tools you use to stay organized and prioritize work. Discuss strategies for setting realistic timelines and ensuring stakeholders are informed throughout each project's lifecycle to maintain quality and effectiveness.

Discuss specific methods for measuring event success such as surveys, lead tracking, and analytics tools. Emphasize the importance of collecting qualitative and quantitative feedback to inform future event strategies and improve overall effectiveness.