Senior Director, Content Marketing

The Senior Director of Content Marketing at Tenable is instrumental in developing and executing a comprehensive content strategy. This role involves working closely with corporate marketing, demand generation, and product marketing teams to create content that resonates with key stakeholders, including CISOs and other C-level executives. Responsibilities include managing the content framework, spearheading pipeline creation through targeted content initiatives, producing compelling digital ad copy, and ensuring top-tier web content with a strong focus on SEO best practices.

To qualify for the Senior Director of Content Marketing role at Tenable, candidates should have 15+ years of experience in content marketing, corporate marketing, or a related field, with at least 7 years in a direct management position. A bachelor's degree in marketing, journalism, communications, or English is essential. The ideal candidate should possess excellent verbal and written communication skills, be adept at managing multiple projects under tight deadlines, and have a proven track record in building effective content strategies that engage audiences.

At Tenable, the work environment is collaborative and supportive, where innovation and creativity are highly valued. As a Senior Director of Content Marketing, you will work with cross-functional teams and talented professionals who share a passion for cybersecurity solutions. The culture emphasizes belonging and respect, so you can feel comfortable and empowered to contribute your best work. With flexibility in working arrangements, including remote options, Tenable fosters a balanced work-life experience.

The role of the Senior Director, Content Marketing is crucial to Tenable's success as it directly supports the overarching goals of brand awareness and pipeline generation. By developing and implementing a strategic content framework and leveraging data-driven insights, this position plays a significant role in attracting and engaging target audiences, thereby contributing to business growth. The result is a strengthened market presence and a steadfast commitment to helping organizations manage their cyber exposure.

Tenable offers a robust benefits package to employees, including comprehensive healthcare coverage (medical, dental, vision), a 401(k) retirement plan with company match, and variable compensation based on performance. Additional perks include flexible spending accounts, education assistance, parental leave, paid time off, company holidays, and various health and wellness programs. These benefits enhance the overall employee experience, allowing team members to thrive both personally and professionally.

When answering, focus on specific examples where you've developed a content strategy that met business goals. Highlight how you engaged cross-functional teams, what metrics you employed to measure success, and any challenges you overcame in the process. This showcases your problem-solving skills and the tangible impact of your contributions.

Discuss your methodology for analyzing content performance metrics. Talk about using analytics tools to assess engagement and conversion rates, and your approach for iterating on content based on performance data. Showing proficiency in data-driven decision-making emphasizes your ability to align content initiatives with broader business objectives.

Explain how you tailor content to resonate with C-level audiences by understanding their specific pain points and interests. Discuss your approach to creating high-level, strategic content that showcases thought leadership and industry insights, thereby fostering trust and credibility within this audience.

Provide a specific scenario in which you collaborated with teams like sales or product marketing. Detail the objective, your role in the collaboration, and the success achieved. This will highlight your ability to work effectively in a matrixed environment and your commitment to cohesive teamwork.

Mention your strategy for researching keywords and optimizing content structure for search engines. Emphasize the importance of integrating SEO considerations from the initial stages of content creation to increase visibility and attract the right audience.

Discuss your organization and prioritization methods, such as utilizing project management tools, making lists, and holding regular check-ins to ensure timelines are met. It’s important to showcase your ability to balance creativity with efficiency.

Talk about your past experiences setting up A/B tests to evaluate different content formats, headlines, or calls to action. Highlight how the insights gained from testing informed future content strategies and improved performance.

Describe your leadership style in nurturing creativity, such as encouraging brainstorming sessions and supporting professional development. Provide examples of how you empower team members to propose new ideas and take risks.

Discuss emerging trends in content marketing, such as personalization, video content, and interactive formats. Relate these trends back to how they can be applied at Tenable to enhance engagement and drive results.

Explain your approach to receiving feedback and criticism as a learning opportunity. Discuss how you analyze the feedback, make necessary adjustments, and communicate openly with stakeholders to improve future content decisions.