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Product Data Analyst - DR+

At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!

What We Do…

We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.

 

We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.

 

And today, we’re the world’s leading open hotel commerce platform, supporting 44,500 hotels in 150 countries - with over 100 million reservations processed by SiteMinder’s technology every year.

About the Product Data Analyst - DR+ role...

We are looking for a talented Analyst to join our product team, with a primary focus on data products including Dynamic Revenue Solutions, Insights and all things data related. As an integral part of our team, you will play a pivotal role in shaping data-driven decisions and contributing to the success of our organisation.


In this role, you will work alongside the Product, Strategy, Analytics, Operations, Lifecycle and Customer teams and use our rich data ecosystem and a world class Data stack to create great customer outcomes & drive business impact at speed and scale. 

In our book, analysts are so much more than reporting and we want you to be at the heart of operations & strategy. 

What you’ll do…

  • Use our rich data warehouse and your problem solving skills to support Product Managers, Engineering teams as well as Business Managers answer tricky questions about Customer segmentation, growth opportunities, Product adoption, User behaviour etc.

  • Find insights that help us understand how customers interact with our Data & Transaction Products, using the large data sets we now have at our disposal (SM proprietary data on hotel bookings and product usage, Customer data, etc.). The team needs you to be creative in your usage and interpretation of the data, and translate these nuggets into actionable outcomes & plans

  • Partner with the product development team to assist in implementation of analytics tooling for our 45,000 hotel customers.

  • Suggest and run experiments that will move the metrics that matter : we want you to be the missing link between our Strategy teams & our Product teams and address questions that will drive business growth

  • Partner with our Business Managers and product teams to build, improve and maintain dashboards that track the health and growth of our customer base

  • Collaborate with Business Managers and Marketing teams to drive analysis and impact measurement for various growth campaigns utilising tools such as HighTouch, Intercom, Heap, etc. 

  • Support leadership on analysis required to drive key meetings (Monthly Reviews, Performance reporting sessions, etc.)

  • Be a champion for data-driven decision making, analytics 

  • Own & maintain your projects, data models, dashboards, and use tools like Confluence, Google Drive, etc. proficiently to document and share your work for posterity in a fast-paced environment

What you have…

  • Proven experience as a Consultant, Data Analyst or a similar analytical role

  • Bachelor's degree in Business, Finance, Statistics, Data science, Engineering or a related quant field. A Master's degree is a plus.

  • You are a self starter with high energy and a proven ability to roll up your sleeves to get things done

  • You have experience optimising customer journeys, and running data-driven experiments to increase customer lifecycle value (churn, revenue, etc.)

  • You are a team player with a humble attitude, you can give and take criticism

  • You have experience collaborating with business leaders to support strong data-led decision making 

  • You have excellent communication skills and the ability to translate complicated technical analysis into compelling narratives that can be used to influence senior leaders.

  • You have a keen eye for detail, a critical mind, and the ability to prioritise tasks and manage multiple projects simultaneously.

  • You enjoy analysing business drivers and levers, getting deep into the data, using first principles thinking, and consistently delivering great results 

  • Knowledge of the software industry or hospitality sector is advantageous but not essential.

  • Analysis & Technical skills

    • Experience extracting, manipulating and interpreting data using SQL (Snowflake or Databricks experience preferred, but any will do).

    • Experience running analysis with Jupyter notebooks (python).

    • Handy with data visualisation tools like Tableau or Looker and have a willingness to get better.

    • Experience with Excel and/or Google sheets and are confident analysing data + building models in excel using excel functions (lookups, pivots, formatting, manipulation and transformation, visualisation)

    • Bonus: You have experience working with Data Science / Data Engineering teams

    • Bonus: You have experience working with Software Engineers and Product Managers

    • Bonus: You have experience with Salesforce

    • Bonus: You have experience with Customer Engagement & Marketing automation software like Marketo, Intercom or Salesforce Marketing cloud

    • Bonus: You have experience with ETL or Reverse ETL tools like Fivetran, Hightouch, Census 

Our Perks & Benefits…

- Equity packages for you to be a part of the SiteMinder journey 

- Hybrid working model (in-office & from home)

- Mental health and well-being initiatives

- Generous parental (including secondary) leave policy

- Paid birthday, study and volunteering leave every year

- Sponsored social clubs, team events, and celebrations

- Employee Resource Groups (ERG) to help you connect and get involved 

- Investment in your personal growth offering training for your advancement

Does this job sound like you? If yes, we'd love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.

When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.

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What You Should Know About Product Data Analyst - DR+, SiteMinder

Join SiteMinder as a Product Data Analyst in Manila, where we're transforming the hospitality industry with our innovative technology! In this role, you'll dive deep into our rich data ecosystem to help shape the decisions that drive our business forward. You'll be a key player in analyzing customer interactions with our data and transaction products, translating your findings into actionable insights that will guide product managers and business strategies. Every day, you'll collaborate with experts across various departments, from product to operations, ensuring that we continue to provide exceptional outcomes for our hotel partners. With over 45,000 hotels relying on us, your ability to optimize customer journeys and run impactful experiments will be critical. We're a team that believes in the power of diverse backgrounds and perspectives, and we encourage you to bring your unique self to the table! If you're someone who's proactive, enjoys getting into the nitty-gritty of data analysis, and has a passion for making a difference in the travel and hospitality sector, SiteMinder is the place for you. Let’s take the next step in revolutionizing the hospitality world together!

Frequently Asked Questions (FAQs) for Product Data Analyst - DR+ Role at SiteMinder
What does a Product Data Analyst at SiteMinder do?

As a Product Data Analyst at SiteMinder, you'll primarily focus on data products, using our extensive data warehouse to provide insights that influence business decisions. Your work will involve analyzing customer interactions, collaborating with product managers, and running data-driven experiments to ultimately help our hotel partners thrive.

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What qualifications are needed for the Product Data Analyst role at SiteMinder?

To be a successful Product Data Analyst at SiteMinder, you should have a Bachelor's degree in a related quantitative field and proven experience in analytical roles. Experience with SQL, data visualization tools, and a knack for collaborative problem-solving will greatly benefit your application.

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What type of projects will I work on as a Product Data Analyst with SiteMinder?

In the role of Product Data Analyst, you’ll be involved in critical projects such as optimizing dashboards for tracking customer metrics, analyzing the effectiveness of growth campaigns, and assisting in analytics tooling implementation for our 45,000 hotel clients. You'll truly be at the heart of driving strategic decisions.

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How does SiteMinder support professional growth for Product Data Analysts?

SiteMinder is committed to your personal and professional development as a Product Data Analyst. We offer various training programs, mentorship, and the opportunity to work collaboratively with leaders across departments to hone your skills and advance your career within the organization.

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What is the work culture like at SiteMinder for a Product Data Analyst?

At SiteMinder, we foster a diverse and inclusive culture which celebrates individuality and encourages teamwork. As a Product Data Analyst, you’ll be empowered to bring your unique perspective to work, contributing to an innovative environment where great ideas thrive.

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What tools will I use as a Product Data Analyst at SiteMinder?

In this role, you'll be working with a variety of cutting-edge tools including SQL for data manipulation, Tableau or Looker for visualization, and collaboration tools like Confluence and Google Drive. Familiarity with Jupyter notebooks and marketing automation platforms will be a plus.

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How does the Product Data Analyst role impact SiteMinder’s success?

The contributions of a Product Data Analyst are crucial at SiteMinder. By using data to inform decisions, driving insights that support product development, and optimizing customer experiences, you’ll help SiteMinder maintain its position as the world's leading hotel commerce platform.

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Common Interview Questions for Product Data Analyst - DR+
Can you explain a complex analysis you performed as a Data Analyst?

When answering this question, choose a specific example from your past experience. Clearly outline the situation, your analytical approach, and the insights gained. Be sure to include the impact your analysis had on decision-making or project outcomes, showcasing your analytical skills effectively.

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What data visualization tools are you comfortable using?

Discuss your proficiency with data visualization tools like Tableau or Looker, detailing projects where you've used these tools to present findings. Highlight any experience you have in creating dashboards that have informed business strategies, demonstrating your ability to communicate effectively through visuals.

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How do you prioritize tasks when managing multiple projects?

When discussing prioritization, emphasize your organizational skills and strategies for managing tasks. Describe how you assess project urgency and importance, leverage tools for tracking deliverables, and communicate with stakeholders to keep everyone aligned. Specific examples can help illustrate your methods.

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Explain how you would approach analyzing customer behavior data.

Outline a structured approach that includes defining objectives, gathering relevant data, and performing exploratory data analysis. Discuss tools or methods you would use to derive insights and how you would translate those insights into actionable recommendations for the product team.

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What are some key performance indicators (KPIs) you think are important for a Product Data Analyst?

Discuss specific KPIs such as customer engagement rates, product adoption metrics, or revenue growth from data-driven initiatives. Explain why these indicators matter and how they can influence strategic decisions within the organization.

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Describe a time you collaborated with cross-functional teams to achieve a goal.

Share a project experience where teamwork across departments was crucial. Highlight your role, the collaboration dynamics, and the successful outcome that arose from collective efforts, emphasizing the importance of clear communication and shared objectives.

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How do you ensure the accuracy of your data analysis?

Discuss the steps you take to validate data, such as double-checking sources, using automated testing for data pipelines, and cross-referencing findings with other analysts or stakeholders. Emphasize your commitment to maintaining high standards in your work.

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What do you enjoy most about working as a Product Data Analyst?

Reflect on aspects such as problem-solving, generating insights that drive impact, and the satisfaction from translating data into meaningful actions. Personalize your response with examples of fulfilling moments in your career that highlight your passion for data analysis.

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Can you give an example of a successful data-driven experiment you implemented?

Select a specific experiment that led to measurable results, explaining your hypothesis, methodology, and the outcomes. Discuss what you learned from the experiment, and how it shaped future strategies or initiatives, reinforcing your ability to drive growth through experimental data analysis.

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What technical skills do you think are essential for this role?

Mention expertise in SQL, familiarity with data visualization tools like Tableau or Looker, and proficiency in using Python with Jupyter notebooks. Highlight the importance of data manipulation, modeling, and experience with marketing automation systems as vital in the role of a Product Data Analyst.

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To liberate hoteliers with technology that makes a world of difference

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