Job details

Media Planner

Situation, a digital-first agency building passionate communities for live experience-based clients like WICKED on Broadway and The Metropolitan Opera, seeks a Media Planner to develop strategic media plans for their assigned accounts. This role will report to the Media Group Director of Planning and is responsible for managing the overall media mix for their clients. The selected candidate will be passionate about digital media, extremely detail-oriented, eager to collaborate and a strong critical thinker.

What You’ll Do

This role develops and executes digital-first media plans based on client objectives in collaboration with our internal team members. You’ll also work with vendors and partners to optimize your media campaigns and spend your clients’ media dollars as though they were your own. The ideal candidate will be able to carry out deep, expert analysis of the campaign progress as well as communicate that information into a clear, easy-to-understand report for clients. We’re also looking for a budget rockstar, someone who can ensure their campaigns run at their maximum efficiencies.

Our office is located in midtown Manhattan and we are currently working in-office three days per week: Tuesday, Wednesday and Thursday.

Sample Day-to-Day Responsibilities

Create media strategies and tactical plans that meet client objectives
Collaborate with Client Services and creative team members to ensure we are providing the best possible service to our clients
Analyze and evaluate reporting data; write up key findings to be delivered to clients
Work with the Media Buying team to optimize campaigns and ensure our dollars are working hard for us
Reconcile media vendor billing on a monthly basis
Oversee new vendor procurement: regularly scheduling discovery calls with potential partners, identifying account-specific applications, and relaying this information to the team as necessary

A minimum of 2 years of experience in digital media planning in an ad agency; traditional media planning is a bonus
Experience with managing campaign budgets, accruals and actualizations
Experience with/working knowledge of the following platforms:
Programmatic/Display, such as Google Campaign Manager; Display & Video 360 experience; The Trade Desk
Paid social platforms, such as Facebook, Instagram, Twitter, LinkedIn Snapchat, Pinterest, Tik Tok
Previous experience and familiarity with Google Analytics is a bonus
Proficiency in Google Sheets, Google Docs, and Google Slides

We offer a competitive base salary and a range of benefits and perks:

Salary range: $64,500 - $75,000 per year, commensurate with experience
Health care plan (medical, dental, and vision)
Retirement plan with employer match
Life and disability insurance
Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
Paid family leave
Cold brew coffee, snacks and fresh fruit
Wellness resources
Special access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company

We are Situation, a digital-first agency that builds and drives passionate communities to meaningful action. We partner with live experience-based brands like WICKED on Broadway, MJ on Broadway, The Metropolitan Opera, and Cirque du Soleil.

Situation is part of Situation Group, a digital-first collective of award-winning advertising agencies.

Average salary estimate

$69750 / YEARLY (est.)

min

max

$64500K

$75000K

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What You Should Know About Media Planner, Situation Group

At Situation, we’re on the lookout for a passionate Media Planner to develop strategic media plans for our diverse array of clients. As a digital-first agency representing iconic brands like WICKED on Broadway and The Metropolitan Opera, we thrive on building vibrant communities. In this exciting role, you'll collaborate with our dynamic team, reporting to the Media Group Director of Planning and managing the media mix for your assigned accounts. If you have a keen eye for detail and a knack for creating engaging media strategies, you’ll flourish here! Your day-to-day will involve crafting and executing media plans that align with client goals, optimizing campaigns through strong vendor relationships, and delivering insightful reports showcasing campaign progress. With a budget-savvy mindset, you’ll ensure our clients’ media dollars are utilized efficiently and effectively. Our office in Midtown Manhattan provides a collaborative environment where creativity meets strategy, and we currently thrive in a hybrid work model. So, if you’re eager to create captivating media strategies and help clients reach their fullest potential, we would love to hear from you!

Frequently Asked Questions (FAQs) for Media Planner Role at Situation Group

What are the responsibilities of a Media Planner at Situation?

As a Media Planner at Situation, you'll be responsible for creating and executing digital-first media strategies that align with client objectives. You'll collaborate with internal teams, analyze campaign data, optimize vendor relationships, and ensure budgets are managed efficiently. This role also involves providing clients with clear, insightful reports on campaign progress.