Working Student Corporate Communications (m/f/d) - Social Media

As a Working Student in Corporate Communications at METRO, you will be responsible for supporting the creation of content formats for various social media platforms, planning and executing content projects, and managing editorial calendars. You'll also engage in community management, communicating with target audiences, and reporting live during events, ensuring active participation across our social media channels.

To apply for the Working Student Corporate Communications role at METRO, you should be enrolled in a Bachelor's or Master's program, preferably with a focus on Public Relations, Journalism, Marketing, or Business Administration. A year of study and experience in using social media platforms confidently, along with excellent writing skills in German and English, are also vital.

The Working Student position in Corporate Communications at METRO provides a fantastic opportunity to gain hands-on experience in a corporate communications environment. You will work closely with experienced professionals, take on significant responsibilities, and be actively involved in various projects, enhancing your skills in planning, content creation, and community engagement.

At METRO, as a Working Student in Corporate Communications, you will be supported through mentorship and collegial coaching. The team is dedicated to your professional development, ensuring that you receive the guidance needed to transition successfully into your future career in communications while also enjoying a flexible working environment.

Yes, METRO offers flexible home office solutions for the Working Student Corporate Communications role. This flexibility, combined with a supportive team environment, ensures that you can balance your studies with your responsibilities effectively.

During the interview, highlight specific examples of social media projects you've worked on, emphasizing your role in content creation and the impact those projects had. Mention any original campaigns you've contributed to or engagement metrics you've achieved.

Explain your strategy for prioritization and time management. Share a real-life example where you successfully navigated a tight deadline, demonstrating your ability to stay organized and focused under pressure.

Discuss your familiarity with tools such as Hootsuite, Canva, or any analytics platforms. Mention how these tools helped you streamline processes and improve campaign performance.

Talk about your proactive approach in community management—listening to audience feedback, initiating conversations, and providing valuable content. Illustrate this with an example where your engagement improved community interaction.

Outline your analytical approach to testing features. Mention how you would set goals for evaluation and how you would gather data to inform decisions on content strategies.

Share details of a campaign, focusing on the objectives, your specific contributions, the execution process, and the results. Emphasize metrics or feedback that showed the campaign’s success.

Describe your approach to writing clearly and creatively. Discuss structure, tone, and audience consideration, and share how you ensure your posts align with brand guidelines.

Talk about the resources you use, such as industry blogs, influencers, or reports. Explain how you apply those insights to your content creation and strategy.

Highlight communication skills, responsiveness, and authenticity as vital traits. Provide examples of how these attributes have positively influenced community interactions in your past experiences.

Express your enthusiasm for being part of a leading international company like METRO. Share how the role aligns with your career goals and how you are drawn to their values and commitment to excellence.