Sr. Manager, External Communications

The Senior Manager, External Communications at Skyryse is responsible for developing and executing comprehensive communication strategies that align with corporate goals. This role entails building relationships with key media outlets, managing public relations activities, and acting as the primary liaison between the company and the DoD. As a critical member of the team, you will also oversee the creation of high-impact content and lead digital communication efforts.

Candidates for the Senior Manager, External Communications role at Skyryse should have at least 7 years of communications and branding experience, with a strong focus on the aerospace or defense sectors. A proven track record in executing strategic communication plans, an understanding of the DoD landscape, and proficiency in digital communication tools are essential qualifications for this position.

In the role of Senior Manager, External Communications at Skyryse, you will play a pivotal role in strengthening the brand voice and ensuring a cohesive presence across all channels. By developing strategic communication initiatives and engaging key stakeholders, you'll not only enhance the visibility of Skyryse but also safeguard its reputation through proactive and reactive communications.

Skyryse offers a dynamic and collaborative working environment for the Senior Manager, External Communications role. With a team of motivated colleagues who are passionate about aviation safety and innovation, you will experience a culture that encourages teamwork, creativity, and personal growth while striving to change the future of flight.

As a Senior Manager, External Communications at Skyryse, you will have numerous opportunities for professional growth, including exposure to high-level industry events, access to key players within the aerospace community, and the chance to shape innovative communication strategies. Additionally, Skyryse emphasizes employee development and values diverse input, making it an ideal place for career progression.

In responding to this question, highlight specific examples of successful communication strategies you’ve created, tailoring your answer to demonstrate your understanding of the aerospace or defense industries. Discuss the objectives, execution, and any measurable outcomes that showcase your expertise.

When answering, outline a structured approach to crisis communication, focusing on the importance of timely and transparent messaging. Provide an example where you successfully managed a crisis, highlighting your role in protecting the brand's reputation and ensuring a cohesive response.

Discuss your strategic approach to media relations, including how you identify key journalists and outlets relevant to the aerospace industry and engage them effectively. Provide examples of successful collaborations or stories that you pitched that gained traction.

Emphasize the importance of a unified messaging strategy. Discuss tools or methodologies you use to coordinate communication efforts across platforms, ensuring that the brand voice remains intact while catering to various audience segments.

In your answer, describe your content creation process, focusing on research, audience targeting, drafting, and revisions. Highlight any tools or frameworks you use to ensure that the content you produce aligns with strategic objectives and resonates with the intended audience.

Share your preferred digital communication tools and explain why they are effective for your work. Discuss how you use them to analyze performance metrics or manage social media engagement, showcasing your tech-savvy nature and ability to adapt to new tools.

Discuss both quantitative and qualitative methods for measuring the effectiveness of your communication strategies. Bring up key performance indicators such as media coverage, public sentiment, engagement metrics, and any tools you utilize for tracking these metrics.

Mention specific sources you rely on, such as industry publications, conferences, or networking groups. Highlight your commitment to continuous learning and how keeping informed allows you to craft relevant strategies that align with current trends.

When responding, express your passion for aviation and innovation, emphasizing how Skyryse's mission resonates with you. Talk about what excites you about the opportunity to contribute to a company that is changing the future of flight and enhancing safety.

Acknowledge key challenges such as information overload, the speed of news cycles, or misinformation. Discuss your strategies for navigating these challenges effectively and how you would leverage your expertise to enhance Skyryse's communications efforts in this environment.