Analista de Comunicação Sênior - Cliente Entretenimento/ Tecnologia

As a Senior Communication Analyst at Edelman, you'll be responsible for developing and implementing strategic communication plans tailored to clients in the entertainment and technology sectors. This includes advising clients, engaging with the media, handling crisis management, and managing influencer relationships. Your role is crucial in leading communication strategies from inception to execution, ensuring that our clients' narratives resonate effectively.

To apply for the Senior Communication Analyst position at Edelman, candidates should possess a degree in Journalism, Public Relations, or related fields. Prior experience working with major clients—preferably in the consumption, technology, or entertainment sectors—and a solid network of contacts in media and influencers is essential. Additionally, a proactive attitude, strong organizational skills, and an advanced level of English are required for this role.

Edelman is deeply committed to diversity, equity, inclusion, and belonging within our workplace, believing it fosters creativity and innovation. We celebrate diverse backgrounds and perspectives, and actively encourage applicants from various gender identities, races, and orientations to apply for roles such as the Senior Communication Analyst. Our agency employs inclusive practices and is dedicated to creating a welcoming environment for all.

As a Senior Communication Analyst at Edelman, you will work primarily with clients in the entertainment and technology sectors. Given our agency’s international presence, you'll have the opportunity to engage with leading brands, influence strategies, and create impactful communication plans that enhance their public profiles and reputation.

Edelman offers a comprehensive benefits package that includes competitive salary, meal vouchers, health and dental insurance, and various wellness programs such as Gympass and TotalPass. Our work culture emphasizes collaboration, diversity, and professional growth, with regular performance evaluations and opportunities to celebrate personal milestones like a day off for your birthday.

When developing communication plans, I start by thoroughly understanding the client's goals and target audience. I research current market trends and tailor strategies accordingly, ensuring the plan is flexible to adapt to different channels and respond to unforeseen challenges.

In crisis communications, I prioritize transparency and speed. First, I assess the situation to gather all relevant information. Then, I work closely with the client to develop clear messaging that addresses the issue while reassuring stakeholders. Timely follow-ups and updates are critical to managing ongoing communications.

Absolutely! In a previous role, I led a campaign for a technology client launching a new product. We developed a multi-channel strategy that included engaging influencers and securing press coverage. The campaign exceeded our reach goals by 150%, significantly boosting the client's brand visibility and sales.

Building relationships is about mutual benefit. I make an effort to understand what journalists and influencers are interested in, providing them with valuable content and timely responses. I consistently engage with them, not just when I need coverage, but to establish genuine connections in the industry.

Social media is a critical component of my communication strategies, allowing for real-time engagement with audiences. I use it to amplify campaigns, monitor public opinion, and communicate directly with clients’ consumers. It also enhances storytelling by creating visual and interactive content.

I measure success through both qualitative and quantitative metrics. KPIs such as media coverage, engagement rates, and audience sentiment analysis help gauge the effectiveness of our strategies. Additionally, I regularly seek client feedback to align outcomes with their expectations.

I utilize various media monitoring tools such as Meltwater, Cision, and Google Alerts for tracking mentions and sentiment analysis. These tools help me compile reports detailing coverage and impact, which are essential for evaluating campaign effectiveness and setting future strategies.

I tailor communication strategies by segmenting audiences based on demographics, preferences, and media consumption habits. This allows me to customize messaging and choose appropriate channels to ensure our communication resonates with each group effectively.

My experience with influencer marketing includes identifying key influencers within specific niches, negotiating partnerships, and creating mutually beneficial campaigns. I focus on aligning the influencer's audience with our client's target market to maximize campaign impact.

I ensure alignment by immersing myself in the client's brand guidelines and values from the outset. By understanding their mission, audience, and competitive landscape, I incorporate these elements into all communication strategies, maintaining consistency across all channels.