Remote, Contiguous United States
SmartAsset is an online destination for consumer-focused financial information and advice that powers SmartAsset Advisor Marketing Platform (AMP), a national marketplace connecting consumers to financial advisors. Reaching an estimated 69 million people each month (as of January 2024) through its educational content and personalized calculators and tools, SmartAsset's mission is to help people make smart financial decisions. In 2021, SmartAsset ranked #561 on the Inc. 5000 and #160 on the Deloitte Technology Fast 500™ lists of fastest-growing companies, while additionally closing a $110 million Series D funding round, valuing the company at over $1 billion. Currently, SmartAsset ranks on Y Combinator's list of Top 100 Companies of all time.
As Director of Newsletter Marketing, you will lead the strategy and execution of SmartAsset's newsletters (3) to drive revenue for the business.
The right candidate has a deep passion for, and expertise in, marketing with experience in managing effective email programs across the subscriber lifecycle. You apply sound reasoning and problem-solve to independently tackle challenges, from improving inboxing to increasing subscriber retention rate to generating more yield. You can formulate strategies to hit growth targets and adjust them based on iterative testing. You understand how to analyze metrics and respond effectively to the most important insights. You can create projections. You know how to structure a valid test, interpret results, and integrate findings into a test roadmap. And as a leader, you're able to guide a cross-functional team to achieve results. You’re not afraid to move quickly and try new things.
Responsibilities
Skills / Experience You Have:
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SmartAsset is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at Recruiting@smartasset.com.
California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City residents* $94,500 -140k Base + RSUs + benefits.
To help people make smart financial decisions.
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