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(Senior) Marketing Manager (f/m/d)

As a (Senior) Marketing Manager at AutoScout24, you will lead strategic marketing initiatives to enhance brand recognition while managing a diverse range of paid media channels.

Skills

  • Strategic thinking
  • Data analysis
  • Marketing channel expertise
  • Budget management
  • Campaign performance monitoring

Responsibilities

  • Develop and manage comprehensive marketing strategies
  • Take ownership of channel selection and strategy
  • Lead initiatives across paid media channels
  • Oversee and optimize the marketing budget
  • Monitor and report on campaign performance

Education

  • Degree in Marketing or related field

Benefits

  • Hybrid work model
  • Flexible working hours
  • 30 days of paid vacation
  • Modern office spaces
To read the complete job description, please click on the ‘Apply’ button
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CEO of AutoScout24
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Edgar Berger
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About (Senior) Marketing Manager (f/m/d), AutoScout24

Join AutoScout24 as our (Senior) Marketing Manager in Berlin, Germany, where you'll play a pivotal role in our Brand Marketing Team. This is your chance to take the reins of marketing strategies and initiatives that truly make an impact! With a strong focus on top-of-funnel paid media channels, both online and offline, you'll ensure that our brand remains at the forefront of our audience's minds. Your creative and strategic thinking will help develop comprehensive marketing plans aligned with our business goals, enhancing our brand's visibility. As the go-to person for channel strategy, you will decide on the best marketing avenues—whether it's C-TV or engaging online ads—to achieve our reach objectives. Your analytical skills will shine as you monitor campaign performance and leverage data insights to continuously improve our strategies. In addition to driving brand awareness, you'll manage and optimize our marketing budget for maximum impact, giving you the freedom to be innovative in your approach. With at least 3 to 6 years of experience in marketing, particularly in paid media and branding, you'll bring expertise in various media formats, from OOH to Radio to unique online ads. At AutoScout24, we value diverse backgrounds and perspectives, offering a modern hybrid work environment perfect for you to thrive. If you're passionate about marketing and want to leave your mark, let's explore this journey together!

Frequently Asked Questions (FAQs) for (Senior) Marketing Manager (f/m/d) Role at AutoScout24
What are the key responsibilities of the Senior Marketing Manager at AutoScout24?

The Senior Marketing Manager at AutoScout24 is responsible for strategic marketing planning, channel strategy, leading paid media initiatives, budget management, and performance analysis. This encompasses developing comprehensive marketing strategies that align with business objectives and effectively enhance brand visibility.

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What qualifications do I need to apply for the Senior Marketing Manager position at AutoScout24?

To apply for the Senior Marketing Manager position at AutoScout24, candidates should possess a minimum of 3-6 years of experience in marketing, with a strong focus on paid media, branding, and campaign management. Proven expertise in various media formats, including C-TV and online ad formats, is also crucial.

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How does AutoScout24 define success for the Senior Marketing Manager role?

Success for the Senior Marketing Manager at AutoScout24 is defined by the ability to drive brand awareness, execute impactful campaigns, optimize marketing strategies based on data insights, and effectively manage the marketing budget to achieve maximum results.

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What types of media does the Senior Marketing Manager at AutoScout24 focus on?

The Senior Marketing Manager at AutoScout24 focuses on a variety of media channels, including C-TV platforms like Amazon Prime and DisneyPlus, out-of-home advertising, radio, and online ads such as native ads and direct bookings. Selecting the right channels is vital for effective marketing execution.

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What are the benefits of working for AutoScout24 as a Senior Marketing Manager?

Working for AutoScout24 as a Senior Marketing Manager comes with a host of benefits, including a hybrid work model, flexible hours, 30 days of paid vacation, and a supportive work environment that encourages personal and professional growth.

Join Rise to see the full answer
Common Interview Questions for (Senior) Marketing Manager (f/m/d)
Can you describe your experience with paid media strategies as a Senior Marketing Manager?

Certainly! In discussing your experience, focus on specific campaigns you've managed, the types of paid media channels you've utilized, and how you measured success. It's important to highlight your strategic decisions and the data-driven results achieved.

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How do you approach budget management for marketing initiatives?

In your answer, consider discussing your systematic approach to budget allocation, monitoring expenses, and making adjustments based on campaign performance. Mention tools or software you use for tracking and reporting budget effectiveness.

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What metrics do you consider essential for evaluating a campaign's performance?

When answering this, outline key performance indicators (KPIs) such as return on ad spend, engagement rates, conversion rates, and brand awareness metrics. Tailor your response to reflect the type of campaigns you've managed in your previous roles.

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How would you develop a comprehensive marketing strategy for a new product launch?

Here, detail your process for researching the target market, identifying key channels, setting objectives, and defining success metrics. Discuss collaboration with cross-functional teams and how you'll adapt strategies based on early feedback.

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Can you give an example of a successful campaign you led?

Be prepared to detail a specific campaign, including the goals, strategies, channels used, and outcomes, such as growth in audience engagement or brand recognition. Discuss what lessons you learned and how you would replicate that success.

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How do you ensure brand messaging consistency across different channels?

Discuss your approach to creating brand guidelines and communicating across teams. Emphasize the importance of collaboration and regular audits of messaging and visuals on various platforms to maintain a unified brand image.

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What steps do you take to stay updated on the latest marketing trends?

Mention your methods of staying informed, such as following industry thought leaders, attending webinars, enrolling in courses, or participating in professional organizations. Share specific examples of how you've applied new trends in your work.

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How do you analyze data to optimize marketing campaigns?

Explain your analytical process, including the tools you use to track campaign metrics, how you interpret data, and the strategies you implement based on your findings. Consider providing an example where data analysis drove significant results.

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Describe a time when you had to make a tough decision in your marketing role.

Provide a specific instance where you faced a challenging decision, detailing your thought process, the analysis you conducted, and the outcome that reflects your leadership and analytical skills.

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What is your experience with managing a marketing team?

Reflect on your leadership style and experience mentoring team members. Discuss your approach to team dynamics, training, and ensuring that everyone is aligned with the overarching marketing goals and vision.

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At AutoScout24, we work as a team to help make mobility decisions easier for everyone. We believe that the dynamic environment of a successful company is the best place to grow your skills and your ideas. How we work, communicate, interact, make ...

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TEAM SIZE
SALARY RANGE
$60,000/yr - $80,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 24, 2024

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