Director, Digital Marketing (Website Strategy and Marketing Operations)

As the Director of Digital Marketing at SmartRent, your primary responsibilities will include leading the website strategy and marketing operations. You'll manage a small team to optimize the website for SEO, execute marketing automation, and ensure that all digital marketing activities align with our overarching goals. You'll develop KPIs, analyze performance metrics, and work closely with the CMO and other team members to drive results.

To qualify for the Director, Digital Marketing role at SmartRent, candidates must possess a Bachelor's degree in Marketing, Journalism, or a related field, along with at least 10 years of digital marketing experience. Additionally, you should have 5+ years in marketing operations, advanced knowledge of marketing platforms, and a proven track record in managing website redesign projects.

Success in the Director, Digital Marketing position at SmartRent will depend on your strong analytical skills, attention to detail, and excellent communication abilities. Being proficient in tools like Salesforce, HubSpot, and GA4 will also greatly benefit you. Additionally, having a collaborative mindset and the ability to thrive in a fast-paced environment will help you excel in this role.

At SmartRent, we pride ourselves on fostering a collaborative and supportive work environment. As the Director of Digital Marketing, you’ll work alongside talent from various departments, contributing toward shared goals. We value authenticity, diversity, and the learning that comes from both success and mistakes, making it a place where you can truly make an impact.

In your role as Director, Digital Marketing at SmartRent, you will oversee key projects including the upcoming website replatform scheduled for 2025 and the optimization of our current website for more effective lead acquisition. You'll also focus on enhancing our marketing automation processes and creating comprehensive dashboards for tracking performance metrics.

When answering this question, outline your previous roles that involved developing website strategies, emphasizing specific outcomes such as increased traffic or conversion rates. Discuss any best practices you've implemented and how they align with SmartRent's goals.

A strong response includes specifics on keyword research, on-page and off-page SEO tactics, and utilizing tools like GA4 for monitoring progress. Mention your approach to regularly updating content and ensuring that technical SEO aspects are in place.

Explain your preferred tools and methods for managing marketing automation projects, including your experience with developing KPIs and conducting A/B testing. Share examples of how your recommendations led to improved performance in past roles.

In your response, define key metrics you would analyze such as CTR, conversion rates, and ROI. Discuss the importance of continual monitoring and iterative improvements based on data-driven insights.

Use the STAR method to explain a specific situation where data revealed the need for a strategy change. Focus on the approach you took, the actions you implemented, and the positive outcomes of the revised strategy.

Share your leadership style and provide examples of how you've effectively managed, mentored, or built teams. Highlight the importance of collaboration and open communication in achieving team success.

Discuss the various ways you keep abreast of industry trends, such as following thought leaders, attending webinars, and participating in professional groups. Mention any relevant coursework or certifications you pursue to enhance your skills.

Make sure to mention specific tools you are proficient with, such as Salesforce, HubSpot, or data visualization platforms. Explain how you leverage these tools for project management and reporting.

Offer a detailed account of a campaign, including your role, the strategy you implemented, and the measurable results it generated. This showcases your analytical skills and effectiveness in achieving marketing goals.

Explain your strategies for collaboration by mentioning tools for communication and project management you prefer. Provide examples of how you’ve successfully collaborated with other departments to enhance marketing initiatives.