Content Creator (Meta and TikTok Ads) - Berlin

As a Content Creator (Meta and TikTok Ads) at snuggs, you'll be responsible for developing and producing innovative ad creatives tailored for DTC audiences. This includes brainstorming ideas, creating user-generated content, analyzing trends, and continuously optimizing ads based on performance data. Collaboration with the marketing team to align content with campaign objectives is also a key responsibility.

Ideal candidates for the Content Creator role at snuggs should possess creativity and a solid understanding of DTC advertising. Experience with video production and editing tools like Adobe Premiere and familiarity with design tools such as Figma are necessary. Additionally, candidates should have native-level proficiency in German and fluency in English to effectively communicate our brand message.

Essential skills for the Content Creator role at snuggs include strong storytelling and content ideation abilities, creativity in ad concept development, and competence in video production. An analytical mindset is important to evaluate ad performance effectively and implement necessary optimizations to enhance engagement and conversions.

At snuggs, we offer a creative and supportive work environment with significant discounts on our products, flexible hybrid working models, and the chance to join an innovative company in a growth phase. Additional perks include company retreats, a personal educational budget, and 25 vacation days to ensure a healthy work-life balance.

You can apply for the Content Creator (Meta and TikTok Ads) position at snuggs by submitting your resume and portfolio showcasing your previous work in content creation and advertising. We look forward to seeing your creativity and passion reflected in your application!

When answering this question, consider discussing specific ad formats you've worked with, how you adapted content for each platform, and any performance insights you've gained. Highlight your understanding of each platform’s unique audience engagement strategies.

Begin your response by outlining your creative process, such as researching trends, understanding the target audience's pain points, and brainstorming compelling hooks. Provide examples of how your ideas have translated into successful ad campaigns in the past.

Discuss your familiarity with video editing tools like Adobe Premiere and CapCut, along with any relevant design software. Explain why you prefer these tools and how they've helped you create engaging content that resonates with audiences.

Explain your method for analyzing performance, such as tracking engagement metrics and conversion rates. Discuss the importance of testing different creatives and how data-driven decisions can enhance future ad effectiveness.

Share a specific example of a campaign that faced challenges, detailing how you identified the issues and the steps you took to address them. Emphasize your problem-solving skills and what you learned from the experience.

Define successful storytelling by discussing how it connects emotionally with the audience, illustrates the brand's values, and drives action. Offer examples of ads that effectively tell a story and engage viewers.

Discuss your strategies for staying current, such as following industry blogs, attending webinars, or engaging in professional communities. Mention how this practice has influenced your work and helped you create relevant content.

Prepare to share a specific example of one of your ad campaigns, detailing your creative process, the ad's performance metrics, and how it achieved your intended goals. This will showcase your ability to deliver results.

Explain your approach to handling criticism, focusing on maintaining a positive attitude, understanding the audience's perspective, and using feedback as an opportunity for growth. Convey your willingness to adapt and improve.

Discuss the importance of collaboration with team members, emphasizing how diverse perspectives can enhance creativity and lead to stronger ad content. Share experiences where teamwork has positively influenced your projects.