Director, Partner Marketing

As a Director of Partner Marketing at Snyk, you will be responsible for developing global strategies and go-to-market guidance that drive impactful outcomes with our key partners. This includes creating joint marketing plans, collaborating across teams, and building processes for relationship management to enhance partner engagement and marketing effectiveness.

Candidates for the Director of Partner Marketing role at Snyk should possess significant experience in B2B software marketing, particularly in partnership engagement. Knowledge of cloud and technology alliances, along with budget oversight expertise, will be crucial. Experience in the cybersecurity sector is a plus.

Snyk seeks a Director of Partner Marketing who excels in building strategies that align with our growth objectives. Ideal candidates will have a deep understanding of market intelligence and data-driven insights, outstanding team leadership skills, and a proactive approach to creating a positive work environment in a fast-paced setting.

The work culture at Snyk is warm and inclusive, fostering collaboration and open communication. As a Director of Partner Marketing, you can thrive in this environment while building a dynamic team culture that encourages personal and professional growth, enhancing both partner engagement and team performance.

The Director of Partner Marketing at Snyk may need to travel up to 25% of the time. This travel is primarily to engage with partners and align marketing strategies, allowing for in-person relationship building and collaboration.

Explain your approach by outlining how you assess market conditions, partner capabilities, and customer needs. Highlight your process for aligning strategies with overall marketing objectives and how you measure success through KPIs.

Share a specific example where you utilized market intelligence and collaboration with a partner to create impactful outcomes. Detail the objectives, your role, and the measurable success metrics.

Discuss how you track performance through data analysis, market feedback, and revenue impacts. Emphasize your ability to iterate on strategies based on insights gained.

Talk about your leadership style and how you motivate your team to achieve high performance. Discuss your strategies for fostering collaboration, continuous learning, and clear communication.

Highlight your experience in cross-functional collaboration. Discuss communication methods, scheduling regular check-ins, and utilizing shared tools to keep everyone aligned.

Identify potential challenges such as managing diverse partner needs or evolving market conditions. Provide your strategies for addressing these issues proactively and maintaining productive relationships.

Explain how you would assess the potential ROI of different marketing initiatives, ensuring alignment with partner goals and Snyk's overall business strategy.

Discuss the importance of gathering and analyzing customer feedback to refine marketing tactics and better meet joint customer needs alongside partners.

Detail your experience in managing budgets, from allocation to tracking expenditures, ensuring that all investments align with the desired outcomes and partnerships.

Share your commitment to diversity and inclusion, providing specific examples of how you would implement programs and practices that promote an inclusive environment within your team.