Marketing Manager II - job 1 of 2

The Marketing Manager II is responsible for leading brand partnerships, managing full-funnel campaigns, and collaborating closely with internal and external stakeholders. You will execute strategic marketing initiatives and ensure end-to-end creative campaign execution.

To qualify for the Marketing Manager II position, candidates should have a Bachelor’s degree or equivalent experience, along with a minimum of five years in marketing. Experience in brand management and B2B/Cloud technology is also essential.

Key skills include excellent stakeholder management, strong presentation abilities, strategic thinking, and tactical execution. Additionally, problem-solving skills and experience in agency management are critical for this role.

The Marketing Manager II will play a crucial role in developing and nurturing brand partnerships, leveraging creative campaigns to maximize brand impact, and ensuring alignment with the company's strategic marketing goals.

Preferred experience includes a background in sports partnerships and activations, showcasing a track record of successful campaign management and a solid understanding of the intersection between technology and marketing.

When answering, highlight specific examples of brand partnerships you've managed, focusing on the strategy behind the collaborations, the results achieved, and how you overcame challenges during execution.

Describe your approach to developing marketing strategies that cover awareness to conversion, emphasizing your use of data analytics, customer insights, and multi-channel execution to ensure effectiveness.

Share examples of agencies you’ve worked with, the projects you've led, and how you ensure that the deliverables meet or exceed expectations while staying within budget and timeline.

Discuss your process for market research, identifying target audiences, setting objectives, and selecting the right marketing channels, showcasing your analytical and creative skills.

Provide a specific example, detailing your role, the strategic goals, the execution of the partnership, and the measurable outcomes that benefited the brand.

Mention specific tools you are proficient with, and explain how you use them to track campaign performance, gather insights, and adapt strategies in response to data.

Illustrate your methods for prioritization, such as assessing project impact, deadlines, and resource availability, and emphasize strong organizational skills and adaptability.

Share a specific situation where you successfully communicated a vision or strategy to stakeholders, highlighting your approach to persuade and engage them in the process.

Discuss your methods for keeping up-to-date, such as following industry news, attending conferences, networking, or engaging with online communities focused on marketing innovations.

Define the metrics and outcomes that you would consider as indicators of success, such as lead generation, conversion rates, brand awareness, and customer feedback.