Sales Development Manager

As a Sales Development Manager at Sona, you'll take charge of building and coaching a high-performing Sales Development Representative team. Your main responsibilities involve recruiting, training, and guiding your team to drive new business opportunities. Additionally, you will lead outreach efforts specifically focused on the Social Care and Hospitality sectors, crafting effective sales scripts and strategies, while closely monitoring and analyzing team performance to ensure success.

To qualify for the Sales Development Manager position at Sona, candidates should have proven experience in sales development leadership roles, such as a BDR/SDR Manager or Team Lead. Strong coaching and leadership skills are crucial, along with a passion for talent development. The ideal candidate must also exhibit a results-driven mindset, solid analytical abilities, and a startup mentality, demonstrating adaptability and resourcefulness in a fast-paced environment.

At Sona, we believe in nurturing talent and providing opportunities for career advancement. As a Sales Development Manager, you will receive mentorship from seasoned sales leaders and engage in a dynamic workplace that encourages professional growth. Additionally, we offer a professional development budget to enhance your skills, ensuring that you can fast-track your career alongside our rapidly growing team.

Sona boasts an exciting and collaborative company culture where every team member enjoys the chance to make a significant impact. As a Sales Development Manager, you'll be part of a supportive environment focused on growth, innovation, and creativity. The leadership team is committed to fostering a culture of excellence and offers great benefits, including all-expenses-paid team retreats and comprehensive health insurance, which reflects our dedication to employee well-being.

Sales Development Managers at Sona can look forward to a competitive salary of £50,000-60,000 plus a lucrative 25% bonus, share options, and a hybrid work model. Other enticing benefits include 35 days of annual leave, matched pension contributions, enhanced parental leave, and a professional development budget. With our emphasis on employee satisfaction, you’ll also find resources supporting your health and well-being, including comprehensive health insurance.

When answering this question, focus on your previous roles in sales leadership, emphasizing specific accomplishments such as team growth, revenue increases, or successful onboarding programs you've implemented. Be sure to showcase your leadership style and how you fostered a collaborative environment.

Share examples of motivation strategies you have successfully employed, such as establishing clear goals, offering incentives, and recognizing top performers. Highlight how these strategies have led to increased team performance and morale.

Discuss your approach to identifying underperformance and the steps you take to support their growth. It’s important to mention your methods for providing constructive feedback and establishing actionable plans for improvement.

Explain various outreach techniques you’ve successfully used, such as personalized email campaigns, cold calling, or social selling. Include metrics where possible to demonstrate their effectiveness and how they contributed to lead generation.

Convey your familiarity with data analytics tools and methodologies. Discuss how you interpret metrics such as conversion rates or pipeline velocity to draw insights that inform your sales strategy and drive team performance.

Detail the goals, strategies, and tactics of a specific sales campaign you led. Focus on your role in its execution, the outcome of the campaign, and any lessons learned that you applied for future initiatives.

Emphasize how you foster collaboration among your sales team. Share specific examples of how teamwork has improved outcomes and made the working environment more dynamic and enjoyable.

Discuss your ability to prioritize tasks and structure your time effectively. Explain how you lead by example, maintaining personal outreach while managing and developing your team.

This is an opportunity to outline a strategic plan for your initial time at Sona. Talk about assessing team dynamics, building relationships, and establishing key performance indicators to set your team up for success.

Mention your methods for staying informed about the industry, such as following relevant publications, attending conferences, and networking with peers. Demonstrating a proactive approach to learning shows commitment to your role and personal development.