Client Partner, Inside Sales

As a Client Partner in Inside Sales at Sportradar, you will manage over 100 small to medium-sized client accounts, focusing on renewal discussions and minimizing churn. Your role will involve identifying up-sell and cross-sell opportunities while ensuring timely responses to client inquiries and collaborating with internal teams to enhance our commercial strategies.

To qualify for the Client Partner position at Sportradar, candidates should have a recently completed Bachelor’s degree, and initial experience in sales, account management, or partnerships is welcomed. Strong communication skills, a passion for CRM systems, and the ability to work well in a team environment are also essential.

Key skills for success as a Client Partner at Sportradar include strong organizational abilities, issue resolution, and excellent verbal and written communication. Additionally, self-motivation, analytical thinking, and polished presentation skills are crucial in navigating the sales cycle and converting opportunities.

The recruitment process for the Client Partner position at Sportradar starts with a quick screening chat with a Talent Acquisition Partner. This is followed by two possible interviews with the hiring manager and team members. The final steps involve getting feedback and, if successful, receiving a job offer.

Working as a Client Partner at Sportradar means being part of a dynamic, fast-growing digital sports company. You can expect a culture that supports hybrid and flexible working hours, along with engaging team activities and events that foster collaboration and excitement.

To manage multiple client accounts effectively, prioritize excellent organization and communication. Utilize CRM systems to track client interactions, schedule regular check-ins, and set reminders for renewals and key deadlines. Create a structured approach to addressing inquiries and ensure clients feel valued.

To reduce client churn, proactively address client needs, ensure regular communication, and engage them in ongoing product developments. By seeking feedback and adapting offerings based on their input, you can reinforce client relationships and demonstrate that you value their business.

Identifying up-sell and cross-sell opportunities involves understanding your clients' challenges and goals. Engage in meaningful conversations to uncover needs, then tailor your solutions that align with those objectives. Data analysis can also highlight usage trends that may indicate areas for expansion.

Teamwork is incredibly important as a Client Partner. Collaborating with internal teams ensures alignment on sales strategies and allows for a seamless approach to client management. Sharing insights and experiences with colleagues enhances overall team performance.

Effective client communication involves active listening, clear articulation of ideas, and adapting your communication style to fit the client’s preferences. Regular updates and check-ins foster an open dialogue, enabling you to stay attuned to their needs.

To handle a dissatisfied client, first, listen to their concerns without interruption. Show empathy and understanding, then work toward finding a satisfactory solution. Following up after resolving the issue helps ensure the client feels valued and cared for.

When assessing account health, focus on metrics such as renewal rates, client engagement levels, and feedback scores. Establishing KPIs helps to track account activity and identify potential areas for concern before they escalate.

In a previous role, I faced a challenging client situation where communication had broken down. I initiated a series of one-on-one meetings to address their concerns directly, leading to a reestablishment of trust and ultimately, the renewal of their contract.

The key to building strong client relationships lies in consistent, transparent communication and demonstrating a genuine interest in their success. Providing value beyond the initial sale solidifies trust and encourages longevity in the partnership.

Staying organized in a dynamic sales environment requires using tools like CRM software to manage tasks, deadlines, and client information. Prioritizing tasks, maintaining a structured schedule, and routinely reviewing objectives help ensure that nothing gets overlooked.