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Creative Strategist, Creative Lab

The Creative Lab sits within Spotify Advertising, the business unit within Spotify that focuses on connecting brands to billions of fans around the world. Our team is Spotify Advertising’s in-house creative agency, responsible for building branded experiences. We collaborate with brands and agencies to inspire, create, and scale creativity with Spotify-first thinking.


We are seeking a seasoned leader to join our dedicated creative strategy team in São Paulo, Brazil, dedicated to inspiring the best ideas centered around Spotify through proactive and reactive responses to creative briefs, co-creating and building with our biggest brands, creators, and advertisers today. We are storytellers who are obsessed with how ideas can be brought to life through the superpowers of our platform, and we are looking for someone to lead the team through our next evolution, champion the potential of our products and offerings and elevate our work.


What You'll Do
  • Inspire and educate internal and external teams on the power of creativity to connect brands to fans
  • Own and lead Brazil’s strategic approach, in deep partnership with the heads of sales in Brazil, with the goal to build a world class advertising platform
  • Act as a key senior member of the Brazil Advertising Business, and marketing liaison to the Sales leadership team
  • Be a Spotify evangelist, encouraging marketers and agencies through creative and Advertising marketing workshops or at industry events
  • Lead the strategy for Brazil and create compelling integrated creative narratives & initiatives that drive awareness and demand, from a core target audience of creative and media agencies as well as brand marketers
  • Partner with clients and agencies to develop award-winning, best in class advertising on Spotify at scale
  • Manage all operational responsibilities including account and resource management and objectives and key results tracking and reporting, processes within the team and with cross functional teams to ensure impact is captured and efficiency is top of mind
  • Identify, develop and maintain a unique position for Spotify’s creative offerings and deliver them in a compelling way to convince partners to explore solutions with us
  • Develop, plan and scale approach to supporting top clients; driving approach to JBP support and coordination
  • Facilitate inspirational workshops with mid and senior level partners to find the right balance of boundary pushing creative expression and brand realities
  • Work closely with other teams within the Creative Lab, including our mighty ops and production team who leads world class craft and execution for our clients, our creative intelligence team who work with our insights and data science teams to understand creative standard methodologies that will inform the development of best in class, effective campaigns on Spotify and a strong bench of global creative leads across all teams
  • Develop and demonstrate creative thought leadership on industry, advertising, visual and digital culture and trends as input and fodder to inspire internal and external partners


Who You Are
  • A min of 7+ years of experience in creative direction, creative strategy at a platform, media brand or agency
  • Extraordinary presenter with an ability to tell stories about creative work through the lens of culture for Spotify
  • Ability to develop compelling, thought provoking creative and strategic narratives that best demonstrate the creative potential of our platform
  • A world class presenter who can deliver a narrative persuasively to audiences of all sizes; from a small room with CMOs of a large brand, to large formats like conferences and on stages
  • A quick problem solver who can collaborate well with internal and external partners like contractors and vendors to bring ideas to life
  • Experience managing own workflows, e.g. managing budgets, process and ways of working internally and externally
  • Experience working with senior level partners and clients at agencies and brands
  • Observes and documents culture trends, demonstrating a strong understanding of relevance and a curiosity about identifying emerging visual, digital, and tech trends.
  • Expert written and verbal communicator, with the ability to articulate abstract creative concepts and persuade audiences when required
  • Deep understanding of integrated marketing development, tech platforms and social media landscape, with experience in digital first production
  • Ability to work in a fast-paced, matrixed environment and across partners in business marketing, brand, and product teams to build consensus on shared initiatives
  • Highly organized and strong operational skills with the ability to work across time zones and markets
  • Business level fluency in Portuguese and English


Where You'll Be
  • This role is based in Sao Paulo, Brazil.
  • We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.


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What You Should Know About Creative Strategist, Creative Lab, Spotify

At Spotify, we celebrate creativity and innovation, and that’s why we’re on the lookout for a talented Creative Strategist to join our Creative Lab in São Paulo. This isn’t just any role; it’s an exciting opportunity to influence how brands connect with billions of fans globally through exceptional advertising. Picture this: collaborating closely with major brands and agencies, transforming creative briefs into compelling stories that resonate with audiences. As a focused member of our dedicated strategy team, you’ll inspire others with your knowledge of the creative process and the power of storytelling on the Spotify platform. Your role will encompass merging insights from our cutting-edge data teams with your creative vision, ultimately crafting integrated narratives that drive brand awareness. Reporting directly to our advertising leadership, you’ll be a key player, guiding the strategy in Brazil and managing key client relationships. You’ll also facilitate workshops aimed at pushing creative boundaries, ensuring our brands stay relevant and impactful. With a minimum of 7 years of experience in creative direction or strategy, your ability to tell compelling stories, understand cultural trends, and present persuasively will set you apart. If you’re ready to champion creativity and lead dynamic marketing efforts at Spotify, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Creative Strategist, Creative Lab Role at Spotify
What responsibilities does a Creative Strategist have at Spotify?

As a Creative Strategist at Spotify, your primary responsibility includes leading Brazil’s strategic approach in collaboration with sales leaders, driving the development of integrated creative narratives that resonate with target audiences. You'll partner with clients to create award-winning advertising campaigns, inspire internal teams, and manage operational responsibilities. Additionally, fostering workshops to help brands harness Spotify's creative potential will be essential.

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What qualifications are necessary for a Creative Strategist role at Spotify?

To take on the role of Creative Strategist at Spotify, a minimum of 7 years of experience in creative direction or strategy is crucial. You should possess extraordinary communication skills, with an ability to present and tell stories effectively. Additionally, strong organizational and operational skills, familiarity with digital marketing trends, and fluency in both Portuguese and English are vital to thrive in this position.

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What makes Spotify a unique place for a Creative Strategist?

Spotify stands out as a vibrant workplace for a Creative Strategist due to its emphasis on creativity, cultural trends, and innovation. You'll be part of an in-house creative agency within a global platform, allowing you to influence advertising strategies across diverse brands and connect with billions of fans. The collaborative environment encourages pushing creative boundaries and exploring new ways of storytelling.

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How does a Creative Strategist impact advertising campaigns at Spotify?

As a Creative Strategist at Spotify, you significantly impact advertising campaigns through the development of compelling narratives that integrate brand messages with Spotify's unique platform capabilities. Your strategic insights guide clients and agencies to create effective campaigns that engage audiences and drive brand loyalty, all while leveraging creative best practices.

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What type of projects will a Creative Strategist work on at Spotify?

In the role of Creative Strategist, you will work on a variety of projects focused on creating tailored advertising campaigns for major brands. This includes strategizing innovative ways to connect brands with listeners, developing impactful narratives, and collaborating with cross-functional teams to ensure seamless execution of campaign ideas.

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Common Interview Questions for Creative Strategist, Creative Lab
Can you describe your experience in creative strategy?

During your response, focus on specific projects where you successfully developed and executed creative strategies. Highlight your approach to understanding client needs and how you used insights to drive creative direction while managing multiple stakeholders.

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How do you handle creative feedback from clients?

Explain how you approach client feedback by emphasizing collaboration and communication. Discuss your method for incorporating feedback while ensuring the creative vision aligns with overall strategy, showcasing your problem-solving abilities.

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What do you believe is essential for a successful advertising campaign?

Identify key factors such as understanding the target audience, effective storytelling, and alignment with brand objectives. Share examples from past campaigns where these elements led to success, emphasizing your strategic thinking.

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How do you keep up with industry trends in advertising and digital culture?

Articulate your strategies for staying informed, such as following industry publications, attending events, and observing cultural trends. Mention how this knowledge informs your creative strategy and the projects you lead.

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Can you give an example of a challenging project you managed?

Provide a specific project where you faced obstacles, detailing your problem-solving approach. Emphasize your ability to collaborate with teams and how you ensured successful project completion despite challenges.

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How do you ensure that the creative work aligns with client goals?

Discuss your process for understanding client objectives upfront, including discussions, workshops, and feedback sessions. Illustrate how you weave these goals into the creative narratives to drive the desired outcomes.

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Describe your approach to presentations and storytelling.

Share techniques you use to craft engaging presentations, emphasizing the importance of narrative structure, visual aids, and audience engagement. Provide examples of successful presentations that led to favorable outcomes.

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What role does collaboration play in your work?

Highlight your belief in teamwork and collaboration as essential components of creative strategy. Discuss how you foster open communication and collaboration with clients, internal teams, and cross-functional partners.

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What tools do you use to manage your creative projects?

Mention tools that you are proficient with, such as project management software, collaborative platforms, and analytics tools. Explain how these tools enhance efficiency and keep projects organized.

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What do you think is the future of advertising on platforms like Spotify?

Reflect on emerging trends and technological innovations, discussing how they open up new creative opportunities in advertising. Share your vision on how you can play a role in shaping these future advertising strategies at Spotify.

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Spotify is one of the largest online music streaming service providers founded in 2006 by Daniel Ek and Martin Lorentzon. As of March 2024, Spotify has over 615 million monthly active users, including 239 million paying subscribers around the world.

305 jobs
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CULTURE VALUES
Inclusive & Diverse
Empathetic
Take Risks
Transparent & Candid
Feedback Forward
Mission Driven
Collaboration over Competition
Work/Life Harmony
BENEFITS & PERKS
Maternity Leave
Paternity Leave
Snacks
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
401K Matching
Paid Sick Days
Paid Time-Off
Paid Volunteer Time
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 3, 2025

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