Job details

Field Marketing Manager

About Sprig

Sprig is empowering the fastest-growing and largest companies to build digital products for people, not just data points. Our platform enables product teams to ask any question about their product, observe user interactions, and receive actionable product recommendations to drive success. Today, we’re proud to partner with industry leaders like Notion, Figma, Ramp, Robinhood, Coinbase, and TripAdvisor, helping them build world-class products.

As we continue our journey towards $100M in revenue and beyond, Sprig’s vision is to shape the future of autonomous product development, where products evolve and self-iterate in real-time. By automatically analyzing user experiences as they happen, Sprig AI will synthesize data and identify product improvements instantly, ensuring nearly flawless user experiences and driving the next wave of innovation in product management.

As part of a new AI agent ecosystem, Sprig will collaborate with generative design and coding platforms to create a future where product teams will guide AI platforms in continuously adapting and improving products.

If you’re passionate about redefining how products are built and want to be part of a team that’s leading the future of autonomous product development, we’d love to have you join us. Learn more about our mission, values, and how you can be part of this exciting journey here.

About the Role

We’re seeking a Field Marketing Manager to help us develop, manage, and execute in-person and virtual field marketing events and campaigns. This is a unique opportunity to be a high-impact, early member of the company. Reporting directly to our Head of Marketing, you’ll own the entire process of event program execution including venue selection, content and programming, invite emails, event outreach and beyond.

This role is based out of our San Francisco office 4 days per week.

Your Impact

Plan, organize, and execute in-person and virtual marketing events based on the sales led motion
Lead internal communication across multiple departments (Sales, Marketing, and Customer Success) on expectations, goals, deliverables, event logistics, RSVPs, and performance
Effectively collaborate as the POC and “quarterback” for the event campaigns with the Sales, Marketing, and Executive teams on the appropriate marketing events to maximize sales opportunities and pipeline within target accounts
Own the entire process of event program execution, including venue selection, content and programming, invite emails, event outreach, and followup
Monitor, measure, and report on the effectiveness of field marketing program to all key stakeholders while identifying areas for optimization and improvement

Your Strengths

3+ years of field marketing experience within a high growth startup
Strong project management and logistics skills - You will need to keep complex events and campaigns on track
Highly organized and detail-oriented - You will juggle multiple campaigns, events, and deadlines simultaneously
Natural relationship builder who can easily connect with sales teams, customers, and vendors
Strategic thinker who can see both the big picture and execute on details
Resilient and adaptable - events and campaigns often require quick pivots and problem-solving

Benefits & Perks

Competitive Salary
Competitive Employee Equity
401K Program
Medical, Dental, and Vision Benefits
FSA/HSA Benefit
$175/month Commuter Benefit
Additional Wellbeing Benefits
Flexible Paid Time Off
Paid Parental Leave
Professional Development Stipend
Hybrid Office Policy
Lunch available 5x a week in SF and NYC
Dinner available 4x a week in SF
Company Sponsored Social Events

At Sprig, we pride ourselves on being a people-first company, where your contributions truly matter and are valued. We were recently awarded by Fortune as top 50 best places to work in the US, and top 50 Places to Work in the Bay Area by Built In. Come join our mission of building products users love and have a real impact on Sprig’s future.

Our Commitment to Diversity and Inclusion

We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.

Employee Pay Disclosure

The salary range for this full-time position is $120,000 - $130,000 + Equity + Benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all locations (San Francisco, CA; New York, NY). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in postings reflect the base salary only, and do not include equity or benefits.

***Please beware of scammers who are posing as Sprig and Sprig team members. Our recruiters use @sprig.com email addresses exclusively. We do not conduct interviews via text or instant message, and we do not ask candidates to purchase equipment through us or solicit money from you. If you have been contacted by someone claiming to be from a different domain about a job offer, please report it as potential job fraud to law enforcement and contact us here.***

Average salary estimate

$125000 / YEARLY (est.)

min

max

$120000K

$130000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Field Marketing Manager, Sprig

At Sprig, we're on a mission to empower the brightest minds at the world's leading companies to build digital products that are more than just data points, and we're looking for a passionate Field Marketing Manager to join our San Francisco team! In this role, you’ll be the mastermind behind in-person and virtual marketing events that captivate, engage, and drive sales. As a key member of a fast-growing startup, you’ll work directly with our Head of Marketing to oversee every detail of the event execution process—from venue selection to crafting compelling invite emails and coordinating outreach. You'll collaborate effectively across departments like Sales, Marketing, and Customer Success to ensure that our events not only meet expectations but also exceed our ambitious goals. Your role will be vital in tracking and reporting on the impact of our event programs, helping us refine our strategies for maximum effectiveness. With at least three years of experience in field marketing at a high-growth startup under your belt, you'll bring strong project management skills and the ability to juggle multiple campaigns simultaneously. Joining Sprig means becoming part of a culture that values diversity and inclusion, where your contributions truly matter. If you're a strategic thinker and resilient problem-solver, we would love to hear from you and see how you can help us redefine product development!

Frequently Asked Questions (FAQs) for Field Marketing Manager Role at Sprig

What qualifications do I need to become a Field Marketing Manager at Sprig?

To succeed as a Field Marketing Manager at Sprig, you should have a minimum of 3 years of experience in field marketing, preferably in a high-growth startup environment. Strong project management skills and the ability to handle multiple campaigns simultaneously are also essential. Being highly organized and detail-oriented will help you keep everything on track.