Social Media Operations Lead (Contract, Part-Time, Remote)

As a Social Media Operations Lead at ClassDojo, you will take ownership of optimizing workflows for our social media strategy. Your responsibilities will include monitoring user-generated content, leading creator outreach, managing paid influencer campaigns, and developing processes to seize on emerging trends. You'll also analyze performance metrics to drive strategic insights and recommendations that help our social media efforts resonate with educators and families.

To qualify for the Social Media Operations Lead position at ClassDojo, you should have proven experience in social media management or digital marketing operations. Familiarity with paid social campaigns and performance tracking tools is crucial. Additionally, strong organizational skills, an analytical mindset, and excellent communication abilities are essential to succeed in this role.

Excelling as a Social Media Operations Lead at ClassDojo involves being process-oriented and organized. You'll need to utilize productivity tools like Notion or Trello effectively and develop efficient workflows for social media campaigns. Additionally, understanding and leveraging emerging trends on platforms like TikTok and YouTube will set you apart, allowing you to engage and grow our audience creatively.

At ClassDojo, we pride ourselves on a collaborative and supportive remote work environment. Working as a Social Media Operations Lead means you can enjoy flexible hours while collaborating with talented colleagues who are passionate about changing education for the better. As a remote team, we prioritize communication and cohesion, making sure every member feels connected to our mission.

The Social Media Operations Lead position at ClassDojo offers significant opportunities for growth as our social media efforts expand. You will play a key role in building our social media strategy, and as we grow, you may have the chance to take on higher leadership roles or manage larger campaigns, leading to a fulfilling career trajectory within our innovative company.

When discussing your experience with social media management, focus on specific campaigns you've managed, the platforms you've used, and the insights you gained from your analytics. Highlight any successful strategies you implemented to drive engagement or reach, and discuss how you've collaborated with others to achieve campaign goals.

For this question, emphasize your familiarity with various analytics tools that help track key performance indicators like engagement, reach, and ROI. Explain your process for regularly reviewing these metrics and how you use them to inform future campaigns or adjust ongoing strategies to maximize effectiveness.

In your response, discuss your methodology for researching and identifying suitable influencers that align with ClassDojo's values. Talk about how you craft personalized outreach messages, build relationships, and ensure effective communication to create successful partnerships and collaborations.

Describe a specific campaign where you took the lead, detailing the planning, execution, and analysis phases. Highlight the campaign's goals, your role in managing resources, partnerships, and content, along with the results achieved and any adjustments made based on metrics tracked.

Sharing your approach to staying up to date with social media trends is key. Discuss your daily routine for browsing platforms like TikTok or Instagram, following industry leaders, and participating in relevant webinars or online communities that help you identify and capitalize on emerging trends.

Mention specific tools such as Notion, Trello, Asana, or Zapier and why you find them effective for organizing social media tasks. Discuss how they enhance collaboration, streamline workflows, and improve operational efficiency, ensuring consistent and scalable processes.

Talk about your organizational techniques, such as creating detailed timelines, setting priority levels for tasks, and using project management tools to keep everything on track. Emphasize the importance of communication and flexibility in adapting to any unexpected changes or challenges.

When setting goals for a social media campaign, discuss how you consider the target audience, desired engagement levels, and overall alignment with brand objectives. Mention the significance of using SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) to create effective goals.

Explain your content creation process, highlighting collaboration with creative teams, research on audience preferences, and customizing content formats for different platforms. Emphasize the importance of staying authentic to brand voice while catering to audience interests and trends.

Share your genuine enthusiasm for ClassDojo's mission and values, focusing on how the role of Social Media Operations Lead aligns with your professional skills and personal beliefs. Discuss how you’re eager to contribute to fostering better educational experiences and build meaningful connections through social media.