Copywriter (B2B)

As the Copywriter (B2B) at Spring Health, you will be responsible for writing, editing, and optimizing copy across multiple digital channels including ads, websites, emails, and blogs. You'll also develop marketing materials that address the needs of both end-users and corporate clients, while ensuring our messaging is consistent and on-brand. Collaborating with cross-functional teams, you'll create persuasive content that supports our initiatives and effectively connects with HR leaders and other decision-makers.

Spring Health is seeking a candidate with 3-4 years of B2B copywriting experience, ideally within the health-tech sector. You should have a strong portfolio showcasing your ability to engage various audiences through compelling storytelling that aligns with our brand's voice. Familiarity with mental health terminology will be beneficial, alongside proven experience in driving organic traffic through SEO best practices.

At Spring Health, we value your development! We provide a competitive salary, excellent benefits including professional development reimbursement of up to $1,000 a year, and generous paid time off including sabbatical leave. You'll work in an agile environment where your contributions are recognized, fostering both professional and personal growth.

The culture at Spring Health is collaborative, inclusive, and focused on making a significant impact. As a remote team, we embrace diversity and encourage open communication to foster innovative ideas. Our aim is to create a workplace where all voices are heard, and everyone feels empowered to do their best work in transforming mental healthcare for all.

Success in the Copywriter (B2B) role at Spring Health will be measured by the timely completion of projects, meeting engagement metrics across channels, and positive feedback from internal stakeholders. You'll be key in crafting content that not only captivates but also drives engagement and ultimately makes a difference in mental health outreach.

When answering this question, highlight specific projects you worked on, emphasizing how you tailored your copy to engage business clients. Provide examples of how your writing impacted engagement or conversions.

To address this, discuss your research process and how you immerse yourself in the brand's materials, guidelines, and target audience insights. Explain how you adapt your writing style to reflect the brand's identity while maintaining clarity.

Include details on your keyword research process, how you strategically place keywords, and how you optimize meta descriptions and headlines. Mention tools you use, like Google Analytics, to track the success of your SEO efforts.

Prepare to narrate a case study of a past campaign by explaining your role, the objectives, the copy you produced, and the measurable results. Focus on what made the campaign successful and what you learned from the experience.

Discuss your understanding of audience segmentation and how you adapt your tone and content for different demographics. Provide examples of how tailoring your writing has led to improved engagement in past projects.

Mention any writing tools, project management software, and collaboration platforms you’re familiar with. Explain how these tools help streamline your workflow and improve the quality of your content.

Describe your methods for measuring copy effectiveness, such as engagement metrics, click-through rates, or conversion statistics. Emphasize how data informs your future writing decisions.

When asked this, highlight your openness to constructive criticism and give examples of how feedback has helped you improve your writing. Explain how you maintain a positive attitude throughout the revision process.

Detail a step-by-step approach to creating sales collateral, including researching the target audience, identifying pain points, crafting compelling offers, and using strong calls-to-action. Provide examples that illustrate your successes.

Discuss your familiarity with mental health issues, using any education or personal experience related to the topic. Explain how this understanding shapes your writing to ensure sensitivity and accuracy when addressing mental health subjects.