Sr. Business Analyst

Core Digital Media brands empower people to improve their financial lives every day.  We are one of the largest advertisers on the internet and tens of millions of people come to our sites each month.  We have helped many of them save thousands of dollars off of a variety of recurring expenses such as their mortgage, insurance premiums, credit card fees, etc. Our websites include LowerMyBills.com and QuickenLoans.com, and they provide our consumers with valuable content, tools, service providers and solutions as they navigate some of life's biggest financial decisions.

Core Digital Media is a proud member of the Rocket Companies family [“RKT” on NYSE] and works in close partnership with its sister companies Rocket Mortgage, Rocket Homes, Rocket Loans and Rocket Money.  These companies are all market leaders in their industries and are obsessed with helping their clients achieve the dream of homeownership and financial freedom.

Core Digital Media is committed to building and maintaining a culture of diversity, equity and inclusion, where all are welcomed and have the opportunity to flourish in their careers.

Core Digital Media (CDM) is seeking a Senior Business Analyst to join our Analytics Group. In this role, the Senior Business Analyst will function as a strategic Analytics partner for our Product and Marketing teams, providing continuous insights and recommendations on operational performance and advising them on the strategic direction through in-depth data analyses. As part of the Data Team, you will work closely with Data Engineering, Data Science, and Analytics teams to understand available data, monitor business trends, implement tracking, and develop new KPIs.

The Senior Business Analyst will work across the organization identifying actionable insights to drive strategic business decisions. This collaborative role will query data from multiple databases, research and implement innovative ways to look at data, perform a wide range of formal and ad hoc analyses, perform market research, and present recommendations across all levels of the company. This role requires strong written and verbal communication skills to support senior leadership and external partners.

The role is specifically seeking candidates who enjoy spending time in the data bring curious about the business metrics to share insights on changes in metrics and explaining why those changes might be occurring.

• Extract deep insights from data by spending time in the metrics daily; build hypotheses and make business recommendations to improve company profitability and efficiency.
• Explain noteworthy insights through statistical significance analyses of changing trends in the business.
• Build dynamic dashboards in Microsoft Power BI to track key KPIs, consumer/campaign insights, and empower business clients to discover actionable insights. 
• Develop what-if models to apply to a variety of business problems. 
• Work closely with colleagues across CDM and build strong relationships with: Data, Marketing, Product, Sales, and others to drive improvement in quality, volume, service, and profitability. 
• Monitor day to day business trends, market conditions, and client needs, focusing on both short and long-term impacts to key KPIs and business strategies.
• Create and deliver compelling data analyses presentations that explain in-depth insights to an experienced and diverse group of leaders in simple terms.
• Preparing and cleansing large sets of data, as required for reporting and analysis.  
• Proactively provide updates on progress and/or blockers when working on tasks and seek out feedback for continued self-improvement. 

• Strong verbal and written communications skills; enjoy explaining complex concept through presentations.
• Proficient with SQL and related Database technologies like Snowflake, PostgreSQL, Teradata, Microsoft, and Oracle.
• Proficient with developing reports and dashboards utilizing BI visualization tools (Tableau, Looker, Power BI, etc.). 
• Ability to cultivate and foster effective working relationships with internal and external partners. 
• Expert with Excel, in particular advanced functions, pivot tables, and macros 
• Prior experience using statistics and probability in a senior role to analyze the data and to provide recommendations for the business. 
• Story Telling: Proficient in crafting and telling business stories which make it easy for a diverse audience to understand the information. 

• Experience manipulating and analyzing data with Python, R, SAS, or other statistical computing languages. 
• Proficient with Statistics and Probability.
• Intermediate understanding of Google Analytics including data collection, reports, and some advanced analysis/marketing tools. 
• Knowledge of statistical measures (hypothesis testing, regressions, etc.) and the ability to explain methodologies to a range of audiences. 
• Experience with SEO and email campaign analysis  

• 3+ years of experience creating and delivering business insights, and a proven track record of collaborating with a cross functional team, to deliver results. 
• Strong personal interest in analyzing business data, being curious about company performance, and explaining what is happening and why it might be happening.
• Bachelor’s degree in Business, Finance, Mathematics, Statistics, Computer Science or equivalent experience from a regionally accredited university.
• A track record for amazing collaborations and excellent interpersonal skills.

Core Digital Media an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Core Digital Media is committed to diversity, equity and inclusion and the principle of equal employment opportunity for all employees. CDM provides employees with a work environment free of discrimination and harassment.