Sr. Manager, Demand Generation

BambooHR wants to elevate how businesses operate by allowing business owners and HR managers to spend more time building culture and developing employees using the simplest, most intuitive and top-rated HR software for growing businesses on the market.

We are looking for a dynamic and experienced marketing leader in demand generation who can create and implement multi-channel campaigns to generate awareness, engagement, pipeline, and revenue for BambooHR. In collaboration with other marketing teams, operations, and sales, you will develop a roadmap of programs and strategies to achieve objectives and key results, while maximizing ROI. The ideal candidate is a blend of analytical and creative skills, possesses strong organizational abilities, excels in collaboration and communication, and takes their work seriously but not themselves.

Your Day-to-Day Role

• Lead a team that builds a plan to drive BambooHR awareness and affinity through integrated initiatives

• Drive webinar and podcast program strategy and growth to drive brand engagement in our target audience

• Own a paid media budget to drive performance across third party vendors and drive testing in higher funnel channels like YouTube, connected TV, programmatic, and radio, among others as necessary

• Work closely with internal and external content and creative teams in support of campaign execution

• Work closely with performance marketing and other demand gen marketers to amplify awareness and conversion through digital, web and social properties

• Align with marketing leadership on campaign results and optimize accordingly

• Work with revenue operations and analytics to report on marketing effectiveness and develop ways to learn from experiments to constantly improve

• Manage the budget, including monthly and quarterly planning, forecasting, spend tracking, and measuring impact and ROI for all dollars spent

Your Work Experience

• 8+ years of marketing experience with a focus on demand gen and/or digital marketing

• 3+ years of leadership experience, managing direct reports in a digital marketing capacity

• Hands-on experience with CRM and marketing automation tools (Salesforce.com and Marketo preferred) with good knowledge of marketing operations and pipeline development processes

• Good analytics skills and a drive for growth and continual improvement

• Proven track record of working independently and with sales teams and multiple levels of management

What you'll love about us

• Great Company Culture. We've been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor, & Comparably for our great workplace culture.
• Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
• Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
• Health Benefits. Medical with HSA and FSA options, dental, and vision.
• Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
• Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
• Give back. Get paid to give your time to the community: ask us about this!
• Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
• Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.