Manager, Sales Qualification

As the Manager of Sales Qualification at StackAdapt, you will lead the Sales Qualification Team (SQT) to meet ambitious SQL targets. You'll develop structured outbound prospecting strategies, act as the primary liaison with Marketing Operations, and partner with Revenue Operations to provide insightful pipeline reporting. Your role will also involve optimizing MQL to SQL conversion rates through data analytics and performance tracking.

To be a successful candidate for the Manager of Sales Qualification position at StackAdapt, you should have a minimum of two years of people management experience in a sales or marketing organization. Experience in building and scaling sales pipelines, as well as proficiency in data analytics and reporting, will be key. Additionally, it's important to have a track record of working collaboratively across Marketing, Sales, and Revenue Operations.

StackAdapt offers a vibrant and inclusive work environment where teamwork and collaboration are valued. As the Manager of Sales Qualification, you will be involved in initiatives that foster creativity and innovation within a supportive culture, ensuring that every idea is welcomed and considered towards achieving collective goals.

StackAdapt is committed to employee growth and development and provides access to a comprehensive training and onboarding program aimed at enhancing your skills. Managers, including the Sales Qualification Manager, benefit from personal development initiatives such as conferences and courses to stay current and expand their knowledge in the field.

Key performance indicators for the Manager of Sales Qualification at StackAdapt primarily focus on SQL conversion rates, outbound pipeline generation, and the efficiency of MQL targeting in alignment with marketing strategies. Your ability to generate insightful reports and present data-driven insights will also be essential in tracking success.

When answering, provide specific examples of how you've developed and scaled sales pipelines in your past roles. Discuss strategies you've implemented and any challenges you've overcome in driving growth and achieving targets.

In your response, explain the importance of communication and collaboration. Share examples of how you've successfully aligned sales and marketing teams in the past, such as through regular meetings or joint initiatives to target MQL effectively.

Discuss your coaching style and techniques, such as setting clear expectations, providing regular feedback, and celebrating successes. Share how you personalize coaching to fit the strengths and weaknesses of individual team members.

Provide an example of how you've used data analytics to track performance and inform decision-making. Be sure to mention specific metrics you've focused on and how you've implemented changes based on your insights.

When answering, reflect on specific difficulties you've encountered in generating leads and how you implemented solutions. This could involve adjusting your outreach methods, refining messaging, or using new tools to enhance effectiveness.

Explain your approach to task prioritization, including how you assess urgency and importance. You can mention any organizational tools or techniques you utilize to keep your team focused and productive.

Share specific instances where you've collaborated with cross-functional teams to drive pipeline performance. Discuss the importance of these partnerships and how you navigated any challenges that arose.

Discuss your process for developing a successful outbound prospecting strategy. Break it down by outlining your research, planning, execution, and measuring the outcomes of your strategies.

Consider key traits such as leadership, analytical skills, and communication. Share your insights into the importance of these qualities in building a high-performing sales qualification team.

Explain your approach to addressing underperformance. You might discuss techniques such as constructive feedback, creating performance improvement plans, and offering additional support and training where needed.