Marketing Associate, Acute Care - Stretcher Connectivity

As a Marketing Associate in Stryker's Acute Care team, your responsibilities will include providing sales support, developing marketing materials like brochures and videos, assisting in marketing activities at trade shows, and training sales teams. Additionally, you'll work closely with representatives and engineering teams to enhance existing products and formulate strategies for effective communication of product updates.

To be considered for the Marketing Associate role at Stryker, a bachelor’s degree is required. While 0+ years of work experience is the baseline, having internship experience related to marketing, sales, or healthcare will give you an edge. This position is designed for someone eager to learn and support a dynamic sales environment.

To effectively support the sales team as a Marketing Associate at Stryker, you should focus on developing comprehensive sales tools and resources that meet their needs. Providing timely responses to customer inquiries and offering in-depth training and guidance will empower the sales representatives, enhancing their success in the field.

As a Marketing Associate at Stryker, you will have the opportunity to create various marketing materials, including product brochures, educational videos, and digital content like apps to engage customers. You’ll play a crucial role in visually communicating the value of the stretcher connectivity products.

The Marketing Associate position at Stryker entails a travel percentage of approximately 50%. This travel may include visits for trade shows, marketing events, or on-site support for sales representatives and product trials, providing a dynamic and engaging work experience.

In answering this question, emphasize your approach to creating tools and resources tailored to the sales team's needs, your willingness to provide training, and how you plan to gather feedback to enhance those resources continually.

Highlight specific experiences where you participated in the development of marketing materials, detailing your role, the type of materials you produced, and the impact they had on the sales process or customer engagement.

Describe a structured approach: first, listen actively to the customer's inquiry, reassure them you’ll assist, gather necessary information, and provide solutions or follow up with relevant teams to ensure resolution.

Outline strategies such as regular communication through newsletters, targeted training sessions, and utilizing collaborative platforms to ensure sales representatives have timely access to critical product information.

Share your passion for healthcare, the importance of innovative medical solutions, and how Stryker’s mission aligns with your career goals. Highlight your enthusiasm for teamwork and contributing to impactful marketing strategies.

Discuss adaptability, effective communication skills, teamwork, and analytical thinking as key attributes. Explain how these qualities contribute to supporting sales teams and enhancing marketing efforts.

Demonstrate your commitment to continuous learning by mentioning blogs, online courses, webinars, and industry events you participate in to keep abreast of trends and innovations in healthcare marketing.

Provide a specific example that illustrates your project management skills, how you prioritized tasks, stayed organized, and communicated with your team to successfully meet the deadline.

Discuss utilizing customer feedback, researching target demographics, and aligning content with customer needs and preferences to create compelling marketing materials that resonate effectively.

Emphasize that innovation is critical in developing new marketing strategies, designing engaging materials, and adapting to the changing landscape of healthcare marketing to meet customer needs and enhance product visibility.