Field Marketing Manager, Canada, Remote

As a Field Marketing Manager at Fundraise Up, your primary responsibilities will include developing comprehensive field marketing plans, executing events, roadshows, and trade shows that align with sales objectives, and ensuring all activities provide a positive return on investment. You'll collaborate closely with the sales team to tailor campaigns suitable for specific markets while also managing all aspects of event logistics and performance measurement.

To apply for the Field Marketing Manager position at Fundraise Up, candidates should have a minimum of 5 years of field marketing experience, demonstrating a successful track record in executing impactful events and marketing campaigns. Strong project management skills, excellent communication abilities, and a creative yet strategic mindset are essential for thriving in this role.

Yes, the Field Marketing Manager role at Fundraise Up is fully remote, allowing you to work from anywhere in Canada. This flexibility is part of our company culture, enabling you to balance work and life effectively while still contributing significantly to our marketing initiatives.

Fundraise Up offers an attractive compensation package for the Field Marketing Manager that includes comprehensive benefits, meaningful equity, and a competitive salary. Enjoy 30 days of paid time off, assistance for your home office setup, reimbursements for professional education courses, and more to support your wellness and professional growth.

The Field Marketing Manager will play a pivotal role in enhancing the brand presence of Fundraise Up by developing and executing innovative marketing strategies that resonate with our target audiences. By effectively managing events, analyzing campaign performance, and collaborating with cross-functional teams, you'll directly contribute to driving demand generation and supporting our overall business goals.

In answering this question, highlight specific campaigns you've managed, detailing the objectives, strategies used, results achieved, and any challenges faced. Discuss how you ensured that these campaigns aligned with sales goals and how you measured success through KPIs.

Discuss your systematic approach to event planning, including initial brainstorming, budgeting, vendor selection, and logistics management. Highlight your ability to juggle multiple details while keeping the overall event objectives in mind, ensuring a seamless experience that drives positive outcomes.

Outline the methods you employ to measure the effectiveness of your marketing campaigns, such as tracking engagement metrics, analyzing conversion rates, and calculating costs versus revenues generated. Provide examples where these strategies have helped optimize future marketing efforts.

Share examples of past collaborations with sales teams, explaining how you ensure that marketing strategies are aligned with sales objectives. Discuss how you gather feedback from sales to tailor marketing initiatives that effectively address specific market dynamics.

Discuss the resources you rely on to stay informed, such as marketing blogs, webinars, conferences, and peer discussions. Highlight how you incorporate new ideas and technologies into your current marketing strategies to keep your campaigns fresh and engaging.

Discuss factors such as identifying target audiences, setting clear goals for the trade show, designing appealing booth displays, engaging attendees through meaningful interactions, and following up after the event for maximum impact. Provide examples of past successful trade show strategies you've implemented.

Highlight key elements such as clear objectives, engaging content, relevant speakers, and opportunities for networking. Explain how these factors enhance attendee experience and contribute to the overall success of the event.

Share your time management techniques and any tools you use to prioritize tasks effectively. Discuss your approach to maintaining quality and focus under pressure, including delegating tasks when appropriate.

Describe your analytical approach, including the types of data collected from events, how you assess performance against objectives, and the reporting format you prefer to provide insights to stakeholders. Highlight how these analyses lead to actionable recommendations.

Discuss strategies for gaining support from internal stakeholders, such as regular updates, involving them in the planning process, and showcasing how proposed initiatives align with company goals. Highlight the importance of building strong relationships across teams.