Senior Product Owner Growth & SEO

As a Senior Product Owner Growth & SEO at Studyportals, you will be responsible for enhancing SEO strategies, increasing organic traffic, and ensuring that our content remains scalable and up-to-date. Your key duties include collaborating with teams to develop plans that align with company goals, utilizing AI and programmatic SEO for content production, and taking ownership of growth initiatives to drive meaningful results.

Candidates for the Senior Product Owner Growth & SEO position at Studyportals should have at least 7 years of experience as a Product Owner or Product Manager, with a strong understanding of SEO best practices and content automation strategies. Proficiency in tools like Google Analytics and experience with Agile frameworks are also important. Excellent communication skills and data-driven decision-making abilities are key to succeed in this role.

At Studyportals, we believe in the power of personal growth. As a Senior Product Owner Growth & SEO, you’ll have access to an annual personal development budget to invest in your skills and knowledge. We encourage you to explore learning opportunities that align with your career goals, helping you thrive both personally and professionally within our team.

Yes, at Studyportals, we offer a flexible work arrangement! As a Senior Product Owner Growth & SEO, you’ll have the opportunity to work remotely for a portion of the week, with the requirement of being in the office at least two days a week, specifically on Mondays and Fridays. This hybrid working model allows you to balance your professional and personal commitments effectively.

As a Senior Product Owner Growth & SEO at Studyportals, you will have numerous growth opportunities. You’ll be part of a flat organizational structure that encourages innovative ideas and collaboration with various stakeholders. Additionally, you’ll gain hands-on experience working within a diverse and international team, allowing you to expand your professional network and enhance your skills in a supportive environment.

When developing SEO strategies as a Senior Product Owner, I begin with thorough research to understand our target audience and their search behaviors. I analyze current trends using tools like Google Analytics and perform a competitive analysis to identify opportunities. Collaborating closely with the SEO team and engineers, I prioritize initiatives that align with our goals and continuously monitor performance to make data-driven adjustments.

In my previous role, I led a project focused on improving our website's organic search visibility. I initiated a comprehensive SEO audit, which revealed key areas for optimization. By implementing targeted content strategies and optimizing existing pages, we achieved a 50% increase in organic traffic within six months, significantly enhancing user engagement and conversion rates.

I rely on several tools to measure SEO success, including Google Analytics for traffic analysis, Google Search Console for monitoring search performance, and other keyword research tools like SEMrush or Ahrefs to track keyword rankings. I analyze metrics such as organic traffic, bounce rates, and conversion rates to gauge effectiveness and inform future strategies.

To ensure content freshness and relevance, I develop a content calendar that includes regular audits and updates. Collaborating with the content team, we leverage AI tools for content suggestions and adjustments based on trending topics. I also monitor performance metrics to identify which content needs updating and continuously seek feedback from users to keep our offerings aligned with their needs.

I have extensive experience using Agile and Scrum methodologies to foster collaboration and adapt quickly to change. My approach involves regular sprint planning, daily stand-ups for updates, and retrospective meetings to assess progress. This helps the team stay aligned and focused while allowing us to pivot when new data or challenges arise, ensuring we always deliver value.

When faced with conflicting priorities, I focus on open communication and collaboration with my team. I prioritize tasks based on their alignment with our overall objectives and the potential impact on user experience. Engaging stakeholders in discussions allows us to collectively assess the urgency of each priority and find solutions that benefit the team and the company.

I stay informed about the latest SEO trends by following industry-leading blogs, attending webinars, and participating in online forums. Joining SEO communities on platforms like LinkedIn allows me to network with professionals and exchange insights. Additionally, I make it a point to regularly review updates from search engines, such as Google's algorithm changes, to adapt our strategies accordingly.

To increase organic traffic, I focus on optimizing website structure, enhancing page load speeds, and developing high-quality content that addresses user needs. Implementing technical SEO best practices, ensuring proper keyword targeting, and creating targeted landing pages are also essential strategies. Collaborating with the content team to ensure content diversity, such as videos or infographics, can also attract different audience segments.

I prioritize my work as a Senior Product Owner by aligning my focus with the company’s strategic objectives. I utilize a scoring system to evaluate tasks based on impact, urgency, and available resources. Regularly revisiting these priorities during team meetings ensures we all remain on the same page and can adjust as required, promoting a proactive rather than reactive approach.

A successful Senior Product Owner should possess strong analytical skills, a collaborative mindset, and excellent communication abilities. Being results-driven and adaptable is essential, as the landscape often changes quickly. Additionally, a deep understanding of user needs and SEO best practices enables them to drive meaningful growth and provide valuable experiences for users.