Senior Product Owner Growth & SEO

We are searching for a Senior Product Owner and SEO. Studyportals Headquarters is in Strijp-S, Eindhoven, The Netherlands. Flexibility to partially work remotely. 

About Studypotals

We change the lives of millions of students and leave the world a bit brighter than we found it. Every minute 100 students around the world trust our platforms (e.g., mastersportal.com) to find their best matching education for free. At the same time, we help educators diversify their (international) student population and reduce dropouts.

With forty different nationalities among the 200+ people working at Studyportals, we are an international bunch of people. Eager to learn and serious about fun.

Why are we looking for you?

At Studyportals, we aim to change the world by helping students find their dream education. With increasing competition and frequent changes in Google search algorithms, we need someone to help us grow organically and stay ahead.

As a Senior Product Owner for Growth and SEO, your job will be crucial in helping students discover the resources they need. First, you will collaborate with our Growth team (4 engineers and a team lead) to drive organic traffic growth. Once you are onboarded, you’ll work with our SEO team (2 SEO specialists and 2 content writers) to create scalable content strategies that keep us a leader in education guidance.

We need someone who is eager to jump in, learn quickly, and deliver meaningful results.

Your three main goals

1. Increase organic traffic through technical SEO, content structure, and evergreen content, attracting students who are more likely to register or engage with us.
2. Make content production scalable by applying tools like AI and programmatic SEO in our tools and processes.
3. Create and develop together with your teams a plan to enforce structural and programmatic content freshness, making sure that search engines and AI search engines see us as an up-to-date, trustworthy source of information.

Your team

Your team includes a Growth team of four engineers and a team lead who drive innovation and bring technical expertise. All are smart professionals, eager to attract students to the platform. The SEO team consists of two passionate SEO specialists focused on making an impact and two content writers dedicated to producing high-quality content. You’ll report to Bianca, your manager, who promotes a positive, hardworking, and dynamic work environment. Bianca reports to Emiel, the CTO. It’s a flat organization, able to quickly adopt great ideas and new business cases. Additionally, you'll collaborate closely with other stakeholders, including the other Product Owners and a small UX design team, who are always ready to brainstorm and implement creative solutions.

Your responsibilities

• Develop and prioritize plans to increase organic traffic by enhancing SEO strategies and content quality.
• Work with stakeholders to ensure all growth initiatives align with the company’s goals.
• Make sure our content and landing pages are scalable and up-to-date using AI and programmatic SEO.

• 7+ years as a Product Owner or Product Manager, with strong knowledge of SEO best practices and content automation strategies.
• Hands-on experience with Scrum and Agile frameworks
• Skilled at diving into data to analyze trends, support ideas, and set the right priorities. Comfortable using data to make informed decisions and measure success.
• Proficient in at least one tool (Google Analytics, Google Search Console, Mixpanel, etc.).
• Clear and effective communicator, skilled in working with diverse stakeholders.
• Take ownership of goals and targets, drive change, and actively push SEO and content initiatives to reach the next level
• Based in the Netherlands or willing to relocate, with the ability to work at the office at least two days a week on Monday and Friday.

• Competitive salary including a bonus and pension.
• 32 vacation days (including bank holidays) you have the flexibility to take your holidays whenever you want (e.g. be off on Chinese New Year instead of King’s Day).
• Possibility to buy/sell 5 vacation days out of your annual balance.
• Reimbursement of your work-related travel costs.
• Hybrid work - 3 days per week opportunity to work from home, including a remote working allowance.
• Possibility to work from abroad 2 times a year.
• An annual personal development budget because personal growth is KEY!
• A nice and fun office in the heart of Eindhoven; five minutes’ walk away from the station.
• An annual donation to the Knowledge for Children foundation made on your behalf. 
• A nice and fun office in the heart of Eindhoven; five minutes’ walk away from the station. Take an insiders’ perspective here.