Director of Marketing

About Stuf

Stuf is a next-generation self-storage company delivering modern, tech-enabled storage solutions closer to consumers and businesses. Traditional options are out of the way and inconvenient, so we’re building a hyperlocal storage network by monetizing underutilized spaces like basements, garages, and retail spaces in your neighborhood. By combining a hospitality-driven approach with cutting-edge technology, we’re elevating the self-storage experience.

Today, our network spans San Francisco, New York, Los Angeles, Atlanta, DC, Seattle, and Boston. With ambitious plans for expansion and new product offerings, we aim to redefine the self-storage industry for the modern renter.

Recognized by Fast Company as a Most Innovative Company for 2022, we’ve also raised venture funding from Altos Ventures, Allegion Ventures, Wilshire Lane Capital, and Harlem Capital. Our founder was named to Inc.'s 2022 Female Founders 100 List. At Stuf, we dream big, communicate openly, show up for our teammates, and do whatever it takes to get the job done.

About the role

Marketing is at the core of our success, connecting us with storage renters, commercial real estate partners, and brand collaborators. As Director of Marketing, you’ll build innovative strategies that reach our target audience and drive initiatives that expand our footprint. Your work will redefine how self-storage is marketed, combining creativity, technology, and a relentless focus on member experience to elevate our brand and accelerate growth.

In this player-coach role, you’ll balance strategic leadership with hands-on execution. From managing paid media campaigns to building a scalable demand generation engine and defining go-to-market strategies for new products, you’ll be instrumental in achieving measurable impact. This role will push you to think big and act boldly, blending analytical rigor with creative problem-solving to tackle ambitious goals.

Join us to help Stuf transform the self-storage industry and create a brand that members and partners love.

Responsibilities

Demand Generation & Growth

• Own lead generation: Build and optimize a data-driven, high-performing sales funnel that attracts, converts, and grows members at scale.
• Innovate fearlessly: Experiment with bold strategies and technologies to reach new users and drive revenue growth, balancing creativity with analytical rigor.
• Optimize relentlessly: Oversee paid marketing campaigns, ensuring maximum ROAS, and pivot quickly when something isn’t working.
• Think hyperlocal: Develop partnerships and marketing strategies that amplify Stuf’s unique, community-focused value proposition.
• Drive revenue growth: Collaborate with our Director of Operations on pricing strategy, sales enablement, member experience, and other revenue-driving initiatives.

Analytics & Revenue Management

• Obsess over data: Analyze marketing performance across all channels, leveraging KPIs like CAC, conversion rates, and lead volume to take immediate, impactful action.
• Optimize resources: Use insights to refine campaigns, validate experiments, and ensure the smartest allocation of time, energy, and budget.
• Advise on pricing strategy: Use a data-driven approach to refine Stuf’s dynamic pricing machine in partnership with Ops, while conducting market research to monitor competitor pricing, discounts, and trends.

Product

• Lead from the front: Partner with engineering, operations, and other teams to conceptualize, design, and launch new products.
• Listen deeply: Gather customer feedback and market insights to shape new product development and feature enhancements.
• Go-to-market guru: Own the GTM strategy for product launches, ensuring seamless alignment with broader marketing and business goals.

Content & Communications

• Drive impact with storytelling: Create high-impact content to boost SEO and drive customer acquisition.
• Build buzz: Collaborate with PR and external agencies to elevate Stuf’s brand awareness and credibility in key markets.
• Empower the team: Develop sales enablement materials for both sides of the business (B2B2C). 

Marketing Strategy & Leadership

• Set the vision: Develop and execute a comprehensive marketing strategy tailored to members, landlords, and other key stakeholders.
• Innovate at scale: Integrate AI and emerging technologies into marketing efforts to unlock new efficiencies and acquisition opportunities.
• Define the brand: Shape Stuf’s brand identity and ensure consistent messaging across every touchpoint.
• Own the budget: Manage and allocate the marketing budget to maximize ROI, balancing quick wins with long-term brand-building.
• Lead the charge: Hire, coach, and inspire a high-performing marketing team, fostering a culture of accountability, creativity, and relentless execution.

• 5+ years in marketing, with at least 2 years in a director or above role.

• Strong background in digital marketing, including performance marketing, content marketing, and social media.
• Strong background in marketing analytics, with the ability to build dashboards, draw insights from data, and refine strategies accordingly.
• Strong communication skills and experience collaborating cross-functionally with sales, product, and operations teams to drive growth.
• Proven track record of success in driving measurable growth in revenue, customer acquisition, demand generation, and brand awareness.
• Willingness to travel when needed (approximately  20-30% of the time)

Amazing if you have it!

• Experience operating in B2B2C environments, ideally within startups, proptech, real estate, or consumer-facing industries.
• Experience leveraging AI/technology to optimize marketing efforts.
• Familiarity with brand storytelling and thought leadership in niche markets.

In addition to our incredible and experienced team, there are many other reasons to come work with us.

• $130,000 - 160,000 annual base salary; compensation ultimately dependent on the depth and relevance of prior experience 
• Discretionary annual bonus tied to individual and company performance
• Employee stock option plan
• Unlimited PTO
• Medical, dental and vision insurance (company covers 99% of health insurance costs)
• FSA
• Commuter benefits
• Free membership to One Medical (on demand primary care)
• Teladoc (virtual health)
• Talkspace (online mental health therapy)
• Peloton (online fitness and wellness classes)
• Kindbody (gynecology and family-building care)
• 401(k) - no matching