Senior Product Marketing Manager, Positioning & Enablement

The Senior Product Marketing Manager at PandaDoc is responsible for defining enablement success, crafting narratives that resonate with target audiences, leading Go-To-Market strategies, creating engaging sales enablement content, and managing cross-functional projects for optimal results. This multifaceted role involves collaboration across departments to ensure products are well-positioned in the market.

To qualify for the Senior Product Marketing Manager position at PandaDoc, candidates should have over four years of product marketing experience, with at least two years in the B2B SaaS industry. Excellent communication skills, both written and verbal, alongside a strong ability to balance strategic thinking with execution, are essential for success in this role.

At PandaDoc, success for the Senior Product Marketing Manager involves crafting effective sales collateral, building strong relationships with sales teams, translating product launches into actionable insights, and driving product adoption through engagement and awareness strategies. A focus on data-driven decision-making and user empathy is also crucial.

The company culture at PandaDoc values work-life balance, kindness, and creativity. Pandas, as we fondly refer to our staff, enjoy virtual team-bonding events and a supportive environment that champions transparency and integrity. Senior Product Marketing Managers will thrive in a collaborative atmosphere that embraces diversity and innovation.

As a Senior Product Marketing Manager at PandaDoc, you'll lead complex, cross-functional projects that require coordination across various disciplines. This includes ensuring that product positioning is communicated effectively, enabling sales teams with the right tools, and continuously optimizing sales enablement materials based on feedback for maximum impact.

Discuss your past roles where you were responsible for product positioning. Explain your approach to understanding customer needs, assessing market trends, and how you translated these insights into effective product positioning strategies that led to successful launches.

Describe your project management strategies, including how you identify urgent tasks, set deadlines, and ensure team alignment. Give examples of tools or processes you’ve used to maintain organization and communication across teams.

Talk about your approach to understanding sales team needs and customer personas. Highlight methods for gathering feedback and iterating on content to make it more effective, as well as how you’ve measured the impact of your sales enablement materials.

Share a specific product launch you managed, detailing your role, the strategies you implemented, the challenges faced, and how the launch was received in the market. Highlight any metrics that demonstrate its success.

Explain your methods for staying up-to-date, such as subscribing to industry news sources, engaging in networking events, or connecting with thought leaders. Share how you’ve used this knowledge to influence product marketing strategies.

Discuss how you utilize data analytics to guide marketing strategies, monitor customer behavior, and measure the success of campaigns. Provide examples of how data-driven insights have led to adjustments in your approach.

Share your approach to effective communication, emphasizing clarity, empathy, and adaptability. Provide examples of how your communication style has facilitated collaboration and understanding among cross-functional teams.

Discuss the importance of storytelling in creating emotional connections with customers. Provide examples of how you’ve used storytelling to effectively convey product value and engage target audiences.

Explain your metrics for evaluating the performance of marketing initiatives, such as conversion rates, user engagement, or sales growth. Highlight how you’ve adjusted your strategies based on these metrics.

Reflect on what attracted you to PandaDoc, such as its innovative culture, the opportunity for personal growth, or the alignment of their mission with your values. Share how you believe your skills can contribute to PandaDoc’s success.