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Growth Marketing Manager

Subscript is an early-stage startup focused on making life better for B2B SaaS finance leaders.

We’re backed by top-tier investors like First Round Capital as well as execs from Looker, Gusto, Postman, Plaid and others. We’re looking for our first Growth Marketing Manager to help continue our rapid growth!

In this role you’ll wear a lot of different hats and continue to grow your marketing career with us!

The way we work:

At Subscript, we do things differently and we're proud of that:

  • First, you should know that every job at Subscript (including this one) is completely remote. You can truly work from wherever you want! You’ll have co-workers in San Francisco, Portugal, Brazil, England, Vietnam, Canada and many other places. 😄

  • We are an asynchronous team - we don't do scheduled internal meetings, and we rely on each team member to communicate clearly in writing and with recorded videos. If you're sick of pointless meetings, this is the place for you! In fact, you’ll soon notice that most of this interview process is going to be asynchronous. We told you we do things differently!

  • We're a team that loves working together - we love playing board games (these we do synchronously 🙂). Full-time team members meet up multiple times per year for live offsites around the world (expenses paid!)

  • Like all start-ups we're scrappy, but not scrappy on compensation: Subscript is committed to paying our awesome team members at market rate!

The role you’ll play on our team:

  • Subscript has grown fast in the last year and it’s up to you to help us continue that growth in 2025! We’re counting on you to be a well-rounded marketer who can launch and scale new growth channels across both Paid and Organic.

  • You need to be flexible enough to work across multiple marketing disciplines. For example, one day you might be launching LinkedIn ads, the next day you might be optimizing cold email campaigns, and another day you might be creating an SEO strategy. We don’t expect you to be an expert across all of these channels, but we do expect you to have the right marketing fundamentals, and an eagerness to learn.

  • You’re joining as the second marketer on our team. You’ll partner with our Head of Marketing and you’ll be a key reason that Subscript is successful.

  • To be a good fit for this role you likely need 2-5 years of marketing experience. Ideally, a lot of that experience is at a B2B SaaS company.

Traits you’ll need to be great in this role:

  • A sponge - To excel in this role you’ll need to be a great learner who is eager to become an even better marketer.

  • A well-rounded marketer - We don’t want a performance marketer, or a SEO specialist, or a LinkedIn influencer. We straight up need some marketers. We want someone who can (and is eager to) flex into multiple disciplines of marketing.

  • Good with math - You don’t need to be an engineer, but you do need to be a “numbers person”. You need to be able to say, “This experiment isn’t worth running because in the best case scenario it will generate x visits to our site which will likely only turn into y customers.”

  • Strong writer - It’s hard to be a great, well-rounded marketer unless you’re a strong writer. And, it’s impossible to work in a culture like Subscript unless you can document your work and persuade others to take action through writing.

  • Resourceful - You’re great at figuring things out!

The interview process

We like to be really transparent about everything at Subscript, including our interview process!

Our interview process is designed to focus on the traits listed above, as well as your ability to communicate clearly (both written and via recorded video). We're a fully asynchronous company, so that's how we will mostly communicate in this interview process too 🙂.

1. First, you’ll fill out the application. This also involves answering a couple of questions.

2. Next, you’ll complete an exercise where you get to demonstrate how you’d approach learning something new. The output of your work here will be 1-2 pages of writing.

3. Then, you’ll complete your final exercise designed to help us learn more about how you approach marketing and growth. The output of your work here will be 1-3 pages of writing.

4. Lastly, you’ll meet with Phil Sharp, our Head of Marketing. This will be a casual conversation where he’ll have some questions for you, but will also save a lot of time for whatever is on your mind!

5. And finally, hopefully we'll send you an offer. And hopefully you'll accept!

  • Unlimited vacation
  • Completely flexible work schedule – work literally anytime (and anywhere) you want!
  • Benefits appropriate to your location (health/dental/vision in the USA)
  • Company-wide retreats multiple times per year
  • Like all start-ups we're scrappy, but not scrappy on compensation: Subscript is committed to paying our awesome team members at market-rate, including benefits.

Average salary estimate

$75000 / YEARLY (est.)
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$60000K
$90000K

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What You Should Know About Growth Marketing Manager, Subscript

Subscript is on the lookout for a brilliant Growth Marketing Manager to join our early-stage startup dedicated to enhancing the lives of B2B SaaS finance leaders! With backing from esteemed investors like First Round Capital and leaders from companies such as Looker and Gusto, we're poised for rapid growth and you can be a part of it! In this dynamic role, you'll dive into various marketing channels, launching LinkedIn ads one day, optimizing cold email campaigns the next, and crafting a comprehensive SEO strategy in between. You'll be the second marketer on the team, working closely with our Head of Marketing to drive our success. If you have 2-5 years of experience in B2B SaaS marketing, a knack for numbers, strong writing skills, and a resourceful spirit, we want you on our team. Enjoy the flexibility of remote work from anywhere in the world, where asynchronous communication is the norm! At Subscript, we value collaboration; whether it's through virtual board games or off-site meetups at interesting locations, there's always something fun or exciting happening. We're dedicated to ensuring our team members receive market-rate compensation and benefits that suit your location. If you're ready to grow your marketing career while being part of a scrappy yet rewarding startup, Subscript might just be the perfect fit for you!

Frequently Asked Questions (FAQs) for Growth Marketing Manager Role at Subscript
What are the primary responsibilities of a Growth Marketing Manager at Subscript?

As a Growth Marketing Manager at Subscript, your primary responsibilities will include launching and scaling growth channels for both paid and organic marketing. You will work across various disciplines, such as orchestrating LinkedIn ads, optimizing cold email campaigns, and developing SEO strategies. You’ll collaborate closely with our Head of Marketing, providing your unique insights to contribute to our rapid growth.

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What qualifications are required for the Growth Marketing Manager position at Subscript?

To qualify for the Growth Marketing Manager position at Subscript, candidates should have 2-5 years of marketing experience, ideally within a B2B SaaS environment. Strong writing skills, a mathematical mindset, and versatility in multi-channel marketing are essential to succeed in this role, along with an eagerness to learn and adapt.

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How does the interview process work for the Growth Marketing Manager role at Subscript?

The interview process for the Growth Marketing Manager position at Subscript is designed to be transparent and asynchronous. It involves filling out an application with questions, completing two writing exercises to demonstrate your marketing approach, and having a casual conversation with Phil Sharp, our Head of Marketing, to discuss your experiences and insights.

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What type of work culture can I expect at Subscript as a Growth Marketing Manager?

At Subscript, you can expect a unique work culture that embraces remote work and asynchronous communication. Our team collaborates internationally, minimizing scheduled meetings to enhance productivity. We value fun and connection, often engaging in virtual activities like board games and company-wide retreats, creating an enjoyable and cohesive remote experience.

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What benefits can I expect when working as a Growth Marketing Manager at Subscript?

As a Growth Marketing Manager at Subscript, you will enjoy unlimited vacation, a completely flexible work schedule, and benefits that reflect your location—like health, dental, and vision in the USA. Additionally, you’ll have opportunities for company-wide retreats throughout the year, all while being compensated at market rate.

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Common Interview Questions for Growth Marketing Manager
Can you describe your experience with growth marketing strategies?

When answering this question, highlight your specific experiences with various growth marketing strategies. Describe campaigns you’ve launched, outline the outcomes achieved, and discuss the lessons learned from both successes and failures to convey your strategic mindset and adaptability.

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How do you prioritize marketing tasks in a fast-paced startup environment?

In your response, detail your method for prioritizing tasks, such as using a framework like the Eisenhower Matrix or assessing based on potential ROI. Provide examples of how these strategies have effectively enhanced productivity and project outcomes in previous roles.

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What key metrics do you focus on when evaluating the success of marketing campaigns?

Share specific metrics that resonate with growth marketing, such as customer acquisition cost, conversion rates, and return on investment. Explain how each metric informs decision-making and contributes to overall strategy, underlining your analytical approach to marketing.

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How do you stay updated with the latest marketing trends and tools?

Discuss your habits around continuous learning, such as following industry thought leaders, attending webinars, or participating in online courses. Sharing specific resources or tools you frequently utilize can also demonstrate your commitment to staying at the forefront of marketing trends.

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Can you give an example of a marketing campaign you executed that had a significant impact?

Offer a case study-like example illustrating the objectives, strategies, execution, and measurable results of a marketing campaign you managed. This structured approach will showcase your strategic thinking, creativity, and ability to drive results.

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How would you approach creating an SEO strategy for our product?

Begin by explaining the steps you’d take to understand the target audience and use appropriate keyword research tools. Discuss the importance of competitive analysis, on-page SEO tactics, content generation, and backlink strategies, demonstrating a comprehensive understanding of SEO.

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What role does data play in your marketing decision-making process?

Emphasize the crucial role data plays by discussing the types of data you analyze, how you identify trends, and the adjustments you make based on data insights. This showcases your analytical mindset and commitment to data-driven marketing.

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How do you manage different marketing channels simultaneously?

Describe your strategy for handling multiple channels, like creating a unified calendar and setting specific goals for each. Illustrate this with an example where you successfully juggled various channels and achieved positive results.

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What do you think is the most challenging aspect of growth marketing?

Reflect on common challenges, such as rapid changes in trends, market saturation, or budget constraints. Offer personal anecdotes about how you’ve tackled these challenges, emphasizing problem-solving skills and adaptability.

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What makes you excited about being a Growth Marketing Manager at Subscript?

Assert your enthusiasm for Subscript’s mission and unique work culture. Discuss how the creative freedom, remote work environment, and potential for growth resonate with your personal career goals and passions within marketing.

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Finesse Media Services Limited (FMSL) (dba Subscript Media Services) is a fast growing media services company with offices in London (UK), Atlanta (USA) and Gurgaon (India). FMSL delivers diversified ...services that enable content owners and crea...

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DATE POSTED
December 13, 2024

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