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Growth Marketer (SEA)

đŸŒ Who we are

At Alan we are on an important mission to empower everyone to live a longer, healthier life. Our goal is to extend the quality years of life expectancy for everyone.

We are empowering our members to live a longer and healthier life with a ‘one-stop health partner’ model seamlessly integrating insurance, prevention, affordable care access and well-being services. We are redefining healthcare by being both a health insurer and a provider, creating the most member-centric experience in a vast market. We go above and beyond for our members and companies to overcome the day-to-day health obstacles and our product is built to address the biggest pain points they face. With Alan, you’re never al

We partner with 30,000+ companies, with 700K+ members, and cumulate €500M+ and growing ARR.

The team is 600+ people, and we operate in France đŸ‡«đŸ‡·, Spain đŸ‡Ș🇾, Belgium 🇧đŸ‡Ș, and Canada 🇹🇩.

đŸ€˜ How we do it ?

People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:

  1. Mission is the Boss: We have a mission-first focus with long-term thinking, where all employees act as owners seeking the company's success above all else.

  2. Member & Customer-led: We are obsessively focused on solving customer problems and creating delightful experiences while building trust.

  3. Excellence like Athletes: We maintain high standards and talent density, using the Keeper Test to ensure exceptional performance.

  4. Enlightened Despots: We combine distributed ownership with accountability, empowering decision-makers while maintaining responsibility.

  5. Radically Transparent: We ****make information accessible and written-first, promoting async communication while protecting sensitive data.

  6. Kind, Methodic Optimists: We collaborate genuinely without ego, support teammates, and maintain positive intent while assuming the best.

  7. Empathetic Challengers: We give direct feedback with empathy, praise strengths, and focus on growth through candid communication.

  8. Bold & Creative Contrarians: We think differently to achieve greatness, challenge expertise with first principles, and embrace calculated risks.

  9. Disciplined Executors: We focus on making good decisions quickly, maintain accountability, and break down problems into manageable pieces.

  10. Fight for Simplicity: We eliminate unnecessary processes, stay concise and articulate, and maintain smart frugality while solving problems pragmatically.

⭐ Context ⭐

Alan's digital distribution, both for companies and individuals (freelancers, retirees, etc.), is experiencing strong growth (+45% annually), and we are planning for even more impressive growth in the coming years thanks to a strong brand and innovative distribution.

We are looking to scale our paid acquisition efforts by bringing in a dedicated expert to own and optimize one of our paid marketing channels.

⭐ Your mission ⭐

Your objective is to scale Alan's paid acquisition efforts through:

  • Ownership and optimization of our SEA channel

  • Development of targeted campaigns for specific customer segments

  • Creation and testing of ad creatives, messaging and landing pages

  • Data-driven optimization of campaign performance and ROI

  • Collaboration with design and content teams for asset creation

  • Management of budget allocation and performance tracking

  • Testing and installing new channels (Display, YouTube) as lever of conversion

⭐  If you have some of the following, you may be a great fit ⭐

  • 1-3 years experience in paid marketing or growth roles

  • Proficiency in at least one major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads)

  • Strong analytical and data-driven approach

  • Experience in campaign creation, optimization and budget management

  • Ability to work autonomously and take ownership of projects

  • Creative mindset with test-and-learn approach

  • Fluent in French

  • B2B experience is a plus

⭐ What makes this role exciting ⭐

  • Full ownership of a key paid acquisition channels

  • Opportunity to drive growth in a fast-scaling environment

  • Autonomy to test and implement new strategies

  • Close collaboration with cross-functional teams

  • Impact on company's growth objectives

🙌   Perks & Benefits

At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers. 

Therefore, we offer:

  • Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.

  • Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.

  • All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.

  • Flexible vacation policy and flexible working hours. Organize your time as you wish.

  • Delightful healthcare insurance. Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family, for permanent contracts only.

  • Transport. Country-specific commuter benefits.

  • Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.

  • Parental leave. Extended parental leave for all new parents, for permanent contracts only.

Important note: we hire people not roles. 

After reading this job description, if you feel like you don’t have all the necessary prerequisites but that it matches where you are now or what you'd like to grow into in your next position, we encourage you to apply!

Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.

#LI-DNI

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What You Should Know About Growth Marketer (SEA), Alan

Are you an innovative thinker with a passion for growth marketing? Join Alan as a Growth Marketer (SEA) and become an essential part of our mission to empower everyone to live longer, healthier lives. In this exciting role, you’ll own and optimize our paid acquisition efforts, particularly focusing on the SEA channel. This means developing targeted campaigns aimed at specific customer segments while collaborating closely with our design and content teams to create engaging ad creatives and landing pages. You’ll leverage data-driven insights to optimize campaign performance and ROI, while managing budget allocations and testing new channels like Display and YouTube. Join a vibrant team where your creative mindset and analytical approach will shine! With 1-3 years of experience, particularly within paid marketing or growth roles, you will thrive in our fast-scaling environment. We value autonomy, so you’ll have the opportunity to test and implement new strategies that truly resonate with our mission. Fluency in French and B2B experience are a plus, but it’s your passion and determination to make a difference that will set you apart. Join us at Alan and play a pivotal role in redefining healthcare for thousands of members across various countries. Let’s scale together and make a real impact!

Frequently Asked Questions (FAQs) for Growth Marketer (SEA) Role at Alan
What are the main responsibilities of a Growth Marketer (SEA) at Alan?

As a Growth Marketer (SEA) at Alan, your primary responsibilities include owning and optimizing the SEA channel, developing targeted campaigns for specific customer segments, creating ad creatives and landing pages, and performing data-driven optimizations to improve campaign performance. You will also manage budget allocations and explore new advertising channels to enhance conversion rates.

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What qualifications are needed to become a Growth Marketer (SEA) at Alan?

To be considered for the Growth Marketer (SEA) role at Alan, candidates should have 1-3 years of experience in paid marketing or growth roles. Proficiency in at least one advertisement platform like Google Ads, Facebook Ads, or LinkedIn Ads is crucial. Additionally, a strong analytical mindset, budget management skills, and the ability to work autonomously are important qualifications for this position.

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How does the Growth Marketer (SEA) contribute to Alan's mission?

In the role of Growth Marketer (SEA), you contribute to Alan's mission by scaling our paid acquisition efforts, directly impacting the company’s ability to reach and support more members. The campaigns you develop and optimize help enhance the customer experience, promoting our vision of enabling healthier and longer lives for everyone we serve.

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What is the work culture like at Alan for a Growth Marketer (SEA)?

At Alan, the work culture is built on innovative values that encourage ownership, transparency, and collaboration. As a Growth Marketer (SEA), you will work in an environment that empowers employees to take initiative, challenge the status quo, and work closely with cross-functional teams to achieve ambitious growth targets while having fun in the process.

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What growth opportunities are there for a Growth Marketer (SEA) at Alan?

The Growth Marketer (SEA) position at Alan offers tremendous growth opportunities, including full ownership of key paid acquisition channels and the autonomy to implement strategies that drive growth. You will also have access to learning and training programs and the chance to collaborate with industry experts, allowing you to enhance your marketing skills and advance your career.

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Common Interview Questions for Growth Marketer (SEA)
Can you describe a successful SEA campaign you've managed in the past?

When answering this question, focus on a specific campaign, detailing your goals, strategies employed, and metrics that demonstrate success such as increased conversion rates or click-through rates. Explain how you analyzed data and made adjustments to optimize the campaign's performance.

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How do you prioritize tasks when managing multiple campaigns?

Showcase your organizational skills by discussing your methods for prioritization, such as using project management tools or creating a list of tasks based on deadlines and campaign performance. Mention how you ensure alignment with team goals while remaining flexible to adapt when necessary.

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What metrics do you consider most important for measuring SEA success?

Highlight the importance of metrics what best reflects the objectives of your campaigns, such as return on investment (ROI), cost per acquisition (CPA), click-through rates (CTR), and overall campaign conversion rates. Explain how these metrics guide your decision-making and campaign optimization.

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Describe your process for A/B testing in your campaigns.

Detail a systematic process for A/B testing by identifying the elements you'll test, such as ad copy or landing pages. Explain how you determine your sample size, the duration of the test, and how you analyze the outcomes to inform your future strategies.

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How do you stay up-to-date with the latest trends in digital marketing?

Emphasize your commitment to ongoing learning, mentioning resources like industry blogs, webinars, courses, and networking with other marketing professionals. Show how you apply learned insights to improve strategies and methodologies in your work.

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What tools do you typically use for SEM management and analytics?

Mention specific tools you're experienced with, such as Google Analytics, SEMrush, or Moz. Explain how you utilize these tools to track performance, insights, and optimize campaigns, showing your familiarity with essential digital marketing technologies.

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How do you approach budget management in your SEA campaigns?

Provide a clear strategy for managing budgets, including how you allocate funds based on campaign performance and your approach to adjusting budgets in response to data analysis. Discuss the importance of maximizing ROI while ensuring effective spending.

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Have you ever faced a major challenge in a digital marketing campaign? How did you overcome it?

Share a specific example that reflects a challenge you faced, such as low engagement or unexpected costs. Focus on the strategies you employed to resolve the issue and what you learned from the experience.

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How do you collaborate with cross-functional teams in your marketing efforts?

Discuss your experience working alongside design, content, and sales teams. Highlight how open communication and shared objectives lead to successful outcomes in campaigns, illustrating your teamwork and collaborative spirit.

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What would be your approach to expanding Alan's SEA strategy?

Present a thoughtful plan that considers market analysis, understanding customer segments, and potential new channel exploration. Explain how you would identify areas for growth and create a roadmap for implementing this expansion effectively.

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Our mission is to make personal, proactive and holistic health part of people’s daily lives, striving to be the world’s most member-centric healthcare company. Our employees join Alan because they truly believe in this mission. đŸ€˜ How we do it ?...

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DATE POSTED
December 3, 2024

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