Digital Ad Sales/Customer Success - Rochester, NY area

As a Digital Ad Sales/Customer Success representative at Sutherland, your primary responsibilities include managing a portfolio of small business customers, consulting with them to assess their digital ad performances, and optimizing their results using our proprietary tools and services. This role is pivotal in growing customer businesses by ensuring they are utilizing our advertising solutions to their fullest potential.

To qualify for the Digital Ad Sales/Customer Success position at Sutherland, candidates should possess at least three years of work experience, which includes a minimum of two years in digital marketing, online sales, or telesales. A strong understanding of digital marketing operations and excellent client relationship management skills are essential for success in this role.

Sutherland offers a comprehensive paid training program for Digital Ad Sales/Customer Success employees. This training will cover our advertising solutions and measurement tools to ensure that you have a well-rounded understanding of the products available. This support will empower you to effectively consult your clients and provide them with the best strategies to enhance their advertising performance.

The Digital Ad Sales/Customer Success role at Sutherland offers a competitive starting rate of $23 per hour, along with opportunities to earn incentives and commission that can total up to $1,000 per month. Additionally, the position includes comprehensive benefits, making it a lucrative opportunity for those looking to grow in the digital sales field.

Sutherland is committed to the growth of its employees. In the Digital Ad Sales/Customer Success role, you will have access to personal career development opportunities, including ongoing training, mentorship programs, and pathways for advancement. Their supportive and innovative work culture encourages professional growth in alignment with the company's mission of unlocking digital performance.

In a Digital Ad Sales/Customer Success role, building relationships with clients starts with active listening to understand their specific needs and challenges. By consistently communicating and providing tailored solutions based on their unique business goals, I aim to foster trust and establish long-lasting partnerships. Sharing success stories and demonstrating proven results can further solidify these relationships.

To optimize digital ad performance, I assess key metrics such as click-through rates, conversion rates, and return on ad spend. I leverage A/B testing to compare ad variations, analyze customer behavior through insights, and ensure that ads are targeted effectively. By continuously refining strategies based on data, I can maximize results for my clients.

In a previous position, I once had a client dissatisfied with their ad performance. I scheduled a meeting to discuss their concerns, conducted a thorough analysis of the metrics, and identified areas for improvement. After implementing a revised strategy based on our discussion, the client saw a significant boost in their results, demonstrating the importance of communication and adaptability.

I stay updated on digital marketing trends by subscribing to industry publications, attending webinars and conferences, and engaging in online marketing communities. Networking with professionals and participating in continuous learning courses also helps me remain knowledgeable about emerging technologies and strategies, which I can then apply to my client consultations.

Data analysis plays a crucial role in my approach to digital ad sales. I utilize analytics tools to monitor campaign performance and gather insights that guide optimization efforts. By interpreting this data, I can identify trends, measure success, and make informed recommendations that enhance my clients’ advertising strategies, ensuring they achieve the best possible outcomes.

In such situations, I believe in addressing misconceptions directly and professionally. By providing data and evidence about achievable outcomes, I can help realign their expectations. Setting realistic goals and outlining the steps necessary to achieve them is crucial in maintaining a positive relationship while still striving for success.

I am familiar with various digital advertising tools such as Google Ads, Facebook Ads Manager, and analytic platforms like Google Analytics. Additionally, I have experience with CRM software that assists in managing client interactions and optimizing ad performance, ensuring campaigns are comprehensive and effective.

To prioritize tasks effectively in a fast-paced sales environment, I utilize time management techniques, such as creating a daily task list and setting deadlines. I also assess the urgency and impact of tasks on client relationships and campaign performance, focusing on critical activities that drive results, while being flexible to adapt to changing priorities.

Success in the Digital Ad Sales/Customer Success role hinges on a combination of strong communication skills, a deep understanding of digital marketing strategies, and the ability to analyze data effectively. Additionally, building authentic relationships with clients fosters trust and collaboration, which are vital for sustained success in this field.

I am drawn to Sutherland because of its reputation as a digital transformation leader and its commitment to fostering a supportive work environment. The opportunity to work with various recognized brands while helping small businesses grow through digital solutions aligns with my professional values. I believe my skills and passion for client success will contribute positively to Sutherland's mission.