Senior Content Marketing Manager

As a Senior Content Marketing Manager at Symplicity, your main responsibilities will include leading content development, managing and editing blog posts across our core markets, overseeing the creation of thought leadership webinars, managing video collateral, and cultivating client relations. You will also collaborate with global marketing teams to repurpose campaigns and work closely with the Senior Events Manager on major conferences.

To qualify as a Senior Content Marketing Manager at Symplicity, a strong background in content marketing, excellent writing and editing skills, experience in managing media relations, and the ability to mentor junior staff are essential. Familiarity with higher education and experience handling promotional content and client marketing collateral are also highly valued.

In your role as Senior Content Marketing Manager at Symplicity, you will be pivotal in managing client relations by creating strategic marketing collateral that communicates our value. You will also develop outreach materials like testimonials, case studies, and press releases that resonate with stakeholders and strengthen client partnerships.

Symplicity is unique for a Senior Content Marketing Manager because we are dedicated to making a meaningful impact in the higher education sector. With a culture that encourages creativity and collaboration, you'll have the opportunity to shape thought leadership, engage with clients, and work alongside a talented team committed to driving positive change in education.

At Symplicity, a Senior Content Marketing Manager will create a variety of content types, including blog posts, video scripts, marketing collateral for client outreach, and thought leadership articles. You'll also plan and execute webinars, case studies, and client testimonials, ensuring a cohesive message that showcases Symplicity’s expertise in higher education.

When answering this question, highlight your past experience in developing and executing content strategies. Discuss specific campaigns you've led, the processes involved, and the measurable outcomes achieved. Emphasizing analytics will show your ability to adapt and refine strategies based on performance.

To answer effectively, discuss your approach to creating brand guidelines and ensuring every team member understands them. Mention tools you utilize, like content calendars and style guides, to keep messaging consistent across platforms while also adapting for each audience.

Collaboration is crucial in content marketing, so emphasize your experience working cross-departmentally. Provide examples of how you've partnered with sales, client success, and social media teams to align strategies and enhance campaign effectiveness.

Offer a compelling narrative of a past campaign, detailing your role, the goals set, the creative process, and the results achieved. Use metrics to underscore success and make sure to highlight any innovative approaches you implemented.

In your response, discuss how engaging stakeholders involves frequent communication, soliciting feedback, and incorporating their insights into your content strategy. Emphasize the importance of building relationships and how their involvement can enhance content relevance and impact.

Highlight your organizational skills and prioritize methods, such as using project management software and setting milestones to track progress. Additionally, mention your flexibility in adapting to shifting priorities while ensuring deadlines are met.

Explain your approach to tracking key performance indicators (KPIs) like engagement rates, conversion metrics, and website traffic. Discuss any analytical tools you’ve leveraged to gain insights and inform future strategies.

Describe your methods for keeping abreast of industry trends, such as following thought leaders on social media, subscribing to relevant publications, attending conferences, and utilizing platforms like LinkedIn to network and learn from peers.

Demonstrate your professionalism by discussing how you view feedback as an opportunity for growth. Talk about how you assess the feedback objectively, make improvements where necessary, and communicate transparently with stakeholders to align on next steps.

Use this opportunity to express your passion for higher education and how Symplicity’s mission aligns with your values. Mention specific aspects of the role or company culture that resonate with you, showcasing your enthusiasm for contributing to their success.