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Programmatic Campaign Manager

The Role


We’re looking for a Programmatic Manager to help launch, oversee, and directly manage campaigns for our clients at Wpromote. You’ll manage paid media campaigns across programmatic platforms, making optimizations and updates daily. 


We want a go-getter that brings prior experience and knowledge with various verticals and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.


At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.


We offer:

-Half-day Fridays year round

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance  and additional voluntary insurance

-Annual Class Pass Credits and more!


The anticipated annual salary for this role will range from $70,000 - $95,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).


*This position may be performed remotely in most states within the US, with some exclusions


**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!


***This position is not eligible for immigration sponsorship


Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.


#LI-SD

#LI-Remote


You Will Be
  • Assisting with new business proposal creation and distribution
  • Managing client Display, Shopping, Video and retargeting advertising campaigns, including: strategy development, project management, report delivery, and client communication
  • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
  • Maintaining knowledge of industry trends as they relate to the programmatic space
  • Managing technology vendor relationships as well as the implementation and/or integration of those technologies
  • Creating and managing a portfolio of accounts in DV360, The Trade Desk, and other DSPs including campaign creation, trafficking, and optimization
  • Conducting industry, audience and competitor research
  • Analyzing campaign results and adjust strategy and budgets accordingly
  • Communicating with clients regularly to discuss goals and deliver results
  • Developing strategies across all marketing channels to improve KPI outcomes for branding and performance goals/ and achieve maximum efficiency
  • Staying apprised of current and new DSP functionality or data products along with other Programmatic media vendor solutions, then successfully deploy on relevant campaigns
  • Maintaining knowledge of industry trends as they relate to the programmatic space


You Must Have
  • 1-3 years in a hands-on role managing Programmatic campaigns at an agency, in-house or within an ad tech company
  • Deep knowledge of Programmatic and paid media industries
  • Advanced understanding of programmatic buying (DSP), measurement solutions and audience segmentation
  • Advanced experience with ad trafficking (Campaign Manager specific a plus). Strong expertise and background in digital analytics and reporting solutions, as well as how to use these tools in paid media campaigns
  • Excellent verbal and written communication skills
  • Eagerness to grow within a talented team
  • Working knowledge of display, video, audio, DOOH and external data or media providers (DV360, TTD, Stackadapt, LiveRamp etc.)
  • Ability to ideate new strategies and act on innovative solutions to solve advertisers complex business challenges
  • Expertise in omni-channel activations, optimization, and attribution
  • Prove ability to manage vendor relationships and communication effectively
  • Experience working directly with clients and large cross-functional teams


Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.


Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.


This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Average salary estimate

$82500 / YEARLY (est.)
min
max
$70000K
$95000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Programmatic Campaign Manager, WPROMOTE

At Wpromote, we are seeking a motivated and knowledgeable Programmatic Campaign Manager to join our dynamic team. This remote position will allow you to oversee and manage various paid media campaigns on programmatic platforms for some of our biggest clients. If you have experience in the programmatic space and are ready to dive into strategy development, project management, and campaign optimization, this role is perfect for you. You’ll be responsible for creating and managing campaigns in DV360, The Trade Desk, and other DSPs, working closely with clients to achieve their performance goals. Our team values collaborative efforts, and you will have the opportunity to liaise with management across different channels to bring innovative solutions to life. We pride ourselves on building an inclusive and supportive work environment, prioritizing work-life balance with half-day Fridays, unlimited PTO, and flexible schedules. Joining Wpromote means you’ll be part of a team recognized as a Best Place to Work, where your growth is supported, and you can thrive professionally. We’re excited to have you help us push marketing boundaries while enjoying great benefits like competitive salaries, health insurance options, and extensive parental leave. If you’re ready to make an impact in a fast-growing digital agency, come be a part of our journey!

Frequently Asked Questions (FAQs) for Programmatic Campaign Manager Role at WPROMOTE
What responsibilities do Programmatic Campaign Managers have at Wpromote?

As a Programmatic Campaign Manager at Wpromote, you will oversee client Display, Shopping, Video, and retargeting advertising campaigns. This includes managing strategy development, project management, report delivery, and ongoing client communication. You'll also make daily optimizations based on campaign performance, ensuring that all account activities meet quality standards.

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What qualifications are required for the Programmatic Campaign Manager position at Wpromote?

To be considered for the Programmatic Campaign Manager role at Wpromote, candidates should have 1-3 years of hands-on experience managing Programmatic campaigns. A deep knowledge of the programmatic and paid media industries is essential, alongside advanced understanding of DSP functionalities and audience segmentation. Strong communication skills and the ability to collaborate effectively with cross-functional teams are a must.

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What tools do Programmatic Campaign Managers use at Wpromote?

Programmatic Campaign Managers at Wpromote leverage a variety of tools and technologies to manage campaigns effectively. This includes employing platforms like DV360 and The Trade Desk for campaign creation and optimization, alongside analytics tools to assess performance and make necessary adjustments to maintain alignment with client goals.

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How does Wpromote support the career growth of its Programmatic Campaign Managers?

Wpromote places a strong emphasis on employee development and career growth. As a Programmatic Campaign Manager, you will have access to learning and development opportunities, flexible schedules, and initiatives that encourage innovation and creativity. Wpromote's commitment to a positive work environment helps ensure each employee feels supported at every stage of their career.

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What benefits does Wpromote offer to its Programmatic Campaign Managers?

Wpromote offers a comprehensive benefits package for its Programmatic Campaign Managers, including unlimited PTO, half-day Fridays, health insurance options, 401(k) matching, and 100% paid parental leave. Additionally, our flexible work-from-anywhere policy provides a great work-life balance, making it easy for you to thrive both personally and professionally.

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Common Interview Questions for Programmatic Campaign Manager
What experience do you have with programmatic advertising?

When answering this question, focus on any specific roles you’ve held related to programmatic advertising. Discuss the campaigns you’ve managed, the platforms you've used, and the strategies you've implemented. Include metrics that showcase your success in driving results, such as increased ROI or improved campaign performance.

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How do you approach optimizing a campaign?

In your response, highlight your analytical skills. Explain the metrics you monitor, the tools you use to analyze performance, and the adjustments you typically make to improve outcomes. Emphasize your process in staying up-to-date with industry trends and how you implement them in campaigndecisions.

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Can you describe a challenging campaign you managed and how you overcame the obstacles?

Provide a brief overview of a specific campaign that had challenges. Focus on the issues that arose, how you identified them, and the steps you took to resolve the situation. This is an opportunity to demonstrate your problem-solving skills and your resilience in working under pressure.

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What tools and platforms are you familiar with in the programmatic space?

Detail your experience with various programmatic platforms such as DV360, The Trade Desk, and any analytics or reporting tools you've utilized. If applicable, mention your familiarity with video, display, and other types of media buying tools. This showcases your technical proficiency and adaptability in the role.

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How do you manage client relationships in a programmatic environment?

Discuss your communication style, how you ensure clients are informed about their campaign performance, and the frequency of your updates. Highlight your ability to listen to client feedback and adapt their strategies as needed to build trust and maintain a positive relationship.

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What strategies do you employ to stay current in the programmatic landscape?

Mention various resources you utilize to stay informed, such as industry publications, webinars, networking events, and online courses. Show your dedication to continuous learning and adapting to changes in the programmatic space.

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Describe your experience with audience segmentation.

Detail your approach to segmenting audiences for campaigns, the criteria you consider, and the tools you use. You can share specific examples of how effective audience segmentation has led to improved campaign outcomes.

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What metrics do you consider most critical for measuring campaign success?

Identify key performance indicators (KPIs) relevant to programmatic advertising, such as CTR, conversion rates, ROI, and overall engagement. Explain how you use these metrics to assess performance and guide future campaign adjustments.

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Have you ever had to pivot a strategy due to poor performance? How did you handle it?

Use this question to highlight your adaptability. Describe a situation where a strategy was not yielding the expected results, what data led you to reconsider your approach, and the new strategy you implemented to improve performance.

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What role does collaboration play in your work as a Programmatic Campaign Manager?

Discuss how you collaborate with other team members, whether from creative, analytics, or account management departments. Emphasize the importance of teamwork in campaign success and your approach to fostering effective communication with all parties involved.

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December 21, 2024

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