To be considered for the Senior Performance Marketing Manager role at Ostrom, you should have 4-6 years of experience in performance marketing, preferably with a strong specialization in at least two performance channels. A solid understanding of performance marketing metrics and tools like GA4, Google Tag Manager, and various advertising platforms is essential. Excellent analytical and project management skills will set you apart!

As a Senior Performance Marketing Manager at Ostrom, your primary responsibilities include developing targeted marketing strategies for customer acquisition, independently managing campaigns across various platforms, and analyzing data to uncover trends and growth opportunities. You’ll also collaborate with cross-functional teams to ensure consistent branding and messaging throughout all marketing efforts.

At Ostrom, you can expect a fun, dynamic, and inclusive work environment. We promote open communication, collaboration, and flexibility, allowing team members to work where they feel best – whether that’s from the office, home, or even a beautiful location like Sardinia!

The interview process at Ostrom typically involves an introduction call with the Head of Marketing, followed by a case study, a technical interview, and casual calls with other team members. Finally, you’ll have an opportunity to meet the co-founder to discuss the role further. This thorough process ensures we find the perfect fit for our team!

To excel in the Senior Performance Marketing Manager position at Ostrom, you’ll need a combination of analytical skills, creativity, and the ability to manage projects effectively. Strong communication and collaboration skills are also vital, as you’ll work with various teams to optimize marketing strategies and achieve our growth objectives.

In answering this question, highlight your experience across various performance marketing channels, focusing on your specialization in at least two. Provide specific examples of successful campaigns you've managed and the results achieved through your efforts.

Discuss your approach to data analysis, mentioning tools you’ve used like Google Analytics 4 or Tableau. Explain how insights derived from data shape your marketing strategies, planning, and execution.

Share specific customer acquisition strategies you have implemented in the past. This could include paid social media campaigns or search engine optimization tactics, emphasizing what worked best and the impact on company growth.

Explain the importance of open communication and collaboration. Provide examples of how you worked with other departments to align marketing strategies with overall business goals.

Discuss key metrics such as CPC, CVR, and CAC that you prioritize for measuring campaign success. Explain how understanding these metrics helps improve performance and informs decision-making strategies.

Illustrate a past challenge with a specific campaign. Explain the problem, the actions you took to address it, and the ultimate outcome, showcasing your problem-solving skills and analytical thinking.

List various tools you've utilized, such as Google Ads, Meta Ads, and others. Discuss your familiarity and expertise with these platforms and how they help streamline and enhance your campaign management.

Share your methods for keeping informed, such as industry publications, webinars, attending seminars, or participating in online forums. Highlight your commitment to continuous learning and adaptation.

This is a chance for you to highlight your unique skills and experiences. Relate your background in performance marketing to Ostrom's mission and goals and discuss why you’re passionate about contributing to the company's success.

Discuss your experience managing large budgets, focusing on how you prioritize spending based on performance goals. Include examples of how budget decisions affected campaign outcomes.