Social Media Manager

Description

You’re driven, resourceful, and above all else – remarkably smart.

Syneos Health is looking for a Social Media Manager to run and manage paid social campaigns. In this role, you should be well-versed social media and have a thorough understanding of the leading platforms in use today (Facebook, Instagram, LinkedIn, Twitter, YouTube, Tik Tok.) You should also be analytical and good with numbers and reporting methodologies. Your goal will be to ensure digital and social marketing efforts are properly implemented, optimized, and have the highest possible return on investment. You will:

• Participate in forming effective paid search strategies
• Launch and optimize various paid social campaigns
• Oversee account campaigns on paid promotion platforms (e.g. YouTube, Facebook, LinkedIn, Twitter Ads, native, and other paid/programmatic platforms)
• Research keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for clients / management (e.g. GA Dashboards, Google Data Studio, Power BI)
• Counsel on writing effective copy for text ads and for advising on creative ad unit development
• Suggest and develop new campaigns across multiple channels
• Work with ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of latest paid social best practices and trends

Essential Requirements:

• Proven experience as a social media campaign manager
• Experience in data analysis and reporting
• Familiarity with multiple platforms (e.g. YouTube, Facebook, LinkedIn, Twitter, native)
• Experience with analytics tools (Google Analytics, Tag Manager, WebTrends, Facebook Insights, Facebook Ads Manager, LinkedIn analytics, LinkedIn Campaign Manager, Twitter Insights, Twitter Ads, etc.)
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• Experience in other biddable media types, such as paid search, a plus
• AdWords certification is a plus
• 3+ years of experience directly managing campaigns within social platform ads accounts

The annual base salary for this position ranges from $X to $Y. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life®. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we’re uniquely poised to predict what’s next and respond to the market’s demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.