SEO Manager

As an SEO Manager at Synthesia, your primary responsibilities include identifying organic growth opportunities through comprehensive keyword and competitor research, leading international SEO efforts, conducting technical SEO audits, and optimizing our content and landing pages for improved user experience and conversion rates. You'll work closely with various stakeholders to report on SEO progress and ensure the success of our initiatives.

To be considered for the SEO Manager role at Synthesia, you should have a minimum of 3 years' experience in SEO, particularly in developing and implementing successful programs in the SaaS vertical. A strong background in technical SEO, multilingual website management, and proficiency with key SEO tools such as Screaming Frog and Ahrefs will significantly boost your application.

The SEO Manager plays a vital role in Synthesia's success by driving organic traffic growth through strategic SEO initiatives. This includes improving search visibility, driving international engagement, and ensuring that our content reaches the right audience. Your work will directly impact our ability to communicate effectively through video, a key aspect of our mission.

An SEO Manager at Synthesia utilizes various tools to succeed in their role, including Screaming Frog for technical audits, Ahrefs and SEMRush for competitive analysis, and Google Analytics for data interpretation. Proficiency in these tools allows for effective monitoring, analysis, and optimization of SEO strategies.

As an SEO Manager at Synthesia, you'll be part of a dynamic Marketing team that values collaboration and innovation. You'll work alongside talented professionals in design, product marketing, and website management, fostering a creative environment where everyone contributes to our overall SEO strategy and success.

When answering this question, highlight specific technical audits you have conducted using tools like Screaming Frog, and discuss any significant improvements you made to website performance as a result. It's essential to show your understanding of technical concepts like structured data and site architecture.

Discuss your process for conducting keyword research that considers language differences and search habits in various regions. Emphasize using tools like Ahrefs to analyze local SERPs and adapting your content strategy to cater to the different audiences effectively.

Provide examples of successful SEO strategies you've implemented, such as content optimization, on-page SEO enhancements, or link-building techniques. Be prepared to explain how you measured success through KPIs and specific metrics.

You should share your resources for keeping informed about SEO trends, such as following industry leaders on social media, participating in forums, or attending webinars. Highlight any favorite blogs or newsletters that help you stay ahead.

When discussing a challenging project, focus on the obstacles you faced, the analysis and strategies you used to overcome them, and the measurable outcomes of your efforts. This reflects your problem-solving capabilities and resilience in the field.

Mention key metrics such as organic traffic, keyword rankings, conversion rates, and bounce rates. Explain how you use these metrics to inform future strategies and demonstrate your ability to translate data into actionable insights.

Talk about your methodology for prioritizing tasks based on potential impact, timeline, and resource availability. This could involve using analytics to determine which areas of the site need the most attention to drive results.

Emphasize the significant role of quality content in engaging users and satisfying search intent. Discuss how you approach content creation and optimization to enhance SEO through keyword targeting and user experience.

Show your adaptability by explaining how you monitor updates in search algorithms and interpret their impacts. Discuss any strategies you use to ensure your SEO practices remain effective despite these changes.

List the SEO tools you are proficient with, such as Google Analytics, SEMRush, and Ahrefs, and explain how you leverage each for various aspects of your SEO work, from tracking performance to performing audits.