Paid Media Buyer

As a Paid Media Buyer at Landed, your primary responsibilities include planning, managing, and optimizing paid media campaigns across multiple platforms like Meta, YouTube, TikTok, and AdRoll. You will also strategize budget management to drive strong ROI and collaborate on creative content to align with client objectives. Your ability to analyze campaign data and provide actionable insights will be essential for driving continual improvement and performance.

To qualify for the Paid Media Buyer position at Landed, you should have a minimum of 4 years of experience in media buying, with a strong focus on Meta campaigns. Familiarity with YouTube, TikTok, and AdRoll is also crucial, as well as a proven ability to manage budgets effectively. Creative skills for ad copy development and proficiency in marketing tools like HubSpot and Go High Level are beneficial.

At Landed, we value continuous learning and innovation, particularly in the dynamic landscape of digital advertising. We encourage our Paid Media Buyers to stay informed on industry trends and emerging platforms. Additionally, we provide opportunities to collaborate on diverse projects that enhance your skills and allow you to apply new techniques in a supportive environment.

Paid Media Buyers at Landed utilize various tools including HubSpot and Go High Level to track performance metrics, manage workflows, and ensure effective communication with clients. These tools help in analyzing campaign data, enabling you to identify actionable insights and implement strategies for ongoing improvement.

The work environment for a Paid Media Buyer at Landed is creative and fast-paced, allowing you to thrive in a dynamic team setting. You'll enjoy the flexibility of working remotely from wherever you choose, as long as you have reliable WiFi. We foster a culture of collaboration and innovation, where your ideas are encouraged and valued.

When discussing your experience with managing media budgets, emphasize specific campaigns where you successfully allocated resources, adjusted spending based on performance, and achieved a strong ROI. Provide concrete examples of how your budget management skills have directly influenced campaign outcomes.

To answer this question, highlight your experience with A/B testing, data analysis, and continuous performance monitoring on platforms like Meta and TikTok. Describe your process for identifying underperforming ads, making strategic adjustments, and how you ensure that all campaigns align with client goals.

Discuss your methods for staying updated on digital advertising trends, such as following industry blogs, attending webinars, and participating in online forums. Share how this knowledge has helped you adapt campaigns and stay ahead of the competition, ultimately benefiting your past clients.

Provide a detailed example of a specific campaign that achieved outstanding results. Focus on your role in the campaign, the strategies you implemented, and how you tracked key performance metrics to adapt as needed. Discuss the overall impact it had on the client’s objectives and budget.

Explain your collaborative process with creative teams, such as how you share audience insights and campaign objectives to guide content creation. Emphasize the importance of communication and feedback loops to ensure that the ad content aligns with the campaign’s goals and resonates with the target audience.

List the tools you've used, like HubSpot, Go High Level, and any other analytics or media buying platforms relevant to the role. Discuss any advanced features you've utilized and how they helped drive successful campaign management and reporting.

Describe your organizational strategies for managing multiple campaigns, including setting priorities based on deadlines, budgets, and client objectives. Mention any project management tools you use and how you maintain communication with stakeholders throughout the process.

Outline your A/B testing methodology, including how you define hypotheses, select variables to test, and analyze results. Discuss how you implement findings and adapt campaigns based on testing outcomes, showcasing your data-driven mindset.

Share an example of a conflict you've encountered, focusing on how you approached the situation professionally. Highlight your communication skills and ability to find common ground, ultimately leading to a positive resolution that benefited the project.

Discuss your passion for digital advertising and how you stay motivated by achieving client goals and driving measurable results. Explain how you track and evaluate your success through metrics like ROI, engagement rates, and overall campaign performance to inform future strategies.