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Category Manager

Job Description

Category Manager – Fresh Produce

 

Remote with regular travel to Bicester

 

£Competitive, Company Car or Car Allowance + Great Benefits

 

Job Description

Fresh Direct is recruiting for a Category Manager – Fresh Produce to join the Merchandising team on a full-time, permanent basis, reporting into the Senior Category Manager

As the Category Manager – Fresh Produce, it is your responsibility to develop and deliver a category plan that supports range development and ensures the Fresh Direct Proposition is the best in the marketplace.  The role will include launching new products, activating promotions, supporting customer marketing activity, and supporting all seasonal range change communications.

The role will require you to deliver and evaluate category insight, take ownership of category presence in all customer and sales communications, including online to raise the profile of the category internally and externally. The role would suit a candidate with rounded commercial experience within a Head Office Retail, Foodservice or a blue-chip food manufacturer environment.

We are offering a remote contract with 1-2 days per month in our Bicester office so you will ideally be located in the Oxfordshire/Midlands areas. Flexibility will be needed for team and supplier meetings across the UK, so a full, clean driving licence is required.

Key Accountabilities & Responsibilities:

 

  • Using customer, market & supplier insight, create an industry leading range to drive volume and margin growth.
  • Own the seasonal range review (winter to summer & summer to winter)

 

  • Manage range strategy for Brakes Fresh Produce Proposition, take ownership of category data ensuring all internal and external facing content is accurate, e.g. E-list, new product launches, discontinuations, marketing descriptions and website

 

  • Review product performance & highlight areas for improvement

 

  • Work with the marketing function to:
    • Develop an aligned customer engagement plan through promotions and and on-line activity
    • Provide product content for publications and on-line material Support colleague, particularly sales force, engagement with the Fresh Direct product

 

About you:

The successful candidate will be results-based with a demonstrated track record of applying financial, commercial or procurement skills to a range of business-related objectives, such as delivering cost savings or enhancing the quality of services provided to businesses. A high level of commercial ability is crucial for the role, combined with relevant commercial sourcing and / or category experience across a choice of categories and having experience of driving sales and margin. Ideally, you will have experience with customers and internal insight and data analytics to make fact-based decisions and create effective customer offerings. Be comfortable using consumer insights, competitive assessment, pricing, promotional planning, and financial analysis. You must be proficient in the use of Microsoft Office including Excel, (VLOOKUP, Formula, Pivot Tables) and PowerPoint and beneficial to have experience of using Tableau.

What you will receive:

  • A competitive salary
  • Company car allowance
  • Pension scheme
  • Life Assurance
  • Single private medical healthcare cover
  • Generous holiday allowance of 25 days + bank holidays, with option to purchase additional holidays
  • Huge discounts on all sorts of lovely food and award-wining products through our staff shop
  • Discounts on Cinema tickets, shopping and earn cashback on purchases through Sysco benefits portal
  • Recognition awards and Incentives
  • Real career opportunities - being part of Sysco, the world’s leading foodservice business, opens a world of possibility

Additional Information

At Fresh Direct everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Fresh Direct and we recognise that Fresh Direct can only thrive when everyone feels they belong. We'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you. 

Fresh Direct

Built on a passion for food and feeding the nation, at Fresh Direct we are dedicated to making life as easy and efficient for the chefs, cooks and caterers we serve across the country. We are the leading specialist supplier of locally and globally sourced fresh produce and dairy across Great Britain, bringing the best of the seasons to chefs’ menus.   

Average salary estimate

$50000 / YEARLY (est.)
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What You Should Know About Category Manager, Sysco GB

Join Fresh Direct as a Category Manager – Fresh Produce and play a pivotal role in our Merchandising team! This exciting remote position, which requires occasional travel to our Bicester office, offers a competitive salary, a company car or car allowance, and a plethora of benefits. As the Category Manager, you will develop and launch innovative products while activating promotions to ensure that our Fresh Produce proposition remains leading in the market. Collaborating closely with the Senior Category Manager, you will utilize customer insights to deliver an impactful category plan that excites our customers and drives profitability. Your expertise will shine as you manage seasonal range reviews and maintain category data accuracy while using analytical abilities to review product performance. We're looking for someone with a strong commercial background, ideally within retail or food manufacturing, who can also leverage consumer insights and data analytics to elevate our offerings. Plus, with numerous benefits like generous vacation allowance and discounts on our exquisite food products, the rewards are as great as the responsibilities. Let's shape the future of fresh produce together at Fresh Direct, where every colleague's unique contributions help define our vibrant culture and commitment to excellence.

Frequently Asked Questions (FAQs) for Category Manager Role at Sysco GB
What are the main responsibilities of a Category Manager – Fresh Produce at Fresh Direct?

As a Category Manager – Fresh Produce at Fresh Direct, your primary responsibilities will include developing and executing a strategic category plan that supports range development, launching new products, and activating promotions. You'll also conduct seasonal range reviews, manage product performance, and use valuable customer insights to enhance our offerings.

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What qualifications are needed for the Category Manager role at Fresh Direct?

To qualify for the Category Manager position at Fresh Direct, candidates should have a strong commercial background in retail, foodservice, or food manufacturing. Experience in category management and data analysis is crucial, along with proficiency in Microsoft Office applications, especially Excel. Familiarity with tools like Tableau is a plus.

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How does Fresh Direct support the career development of its Category Managers?

Fresh Direct is committed to fostering an inclusive culture where career opportunities are plentiful. As a Category Manager, you will have access to professional development resources, mentorship, and recognition awards, ensuring you can continuously grow your career within Sysco, the world's leading foodservice business.

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What attributes make for a successful Category Manager – Fresh Produce at Fresh Direct?

A successful Category Manager at Fresh Direct will demonstrate strong financial acumen, analytical skills, and a results-oriented mindset. The ability to leverage consumer insights along with effective communication and promotional planning skills are essential for maximizing the Fresh Produce category's performance.

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What benefits does Fresh Direct offer its Category Managers?

Fresh Direct offers its Category Managers a range of benefits, including a competitive salary, company car or allowance, a generous holiday allowance, private medical coverage, and substantial discounts on food products and various lifestyle perks. You're not just joining a company; you're entering a community that values your contributions.

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Common Interview Questions for Category Manager
Can you describe your experience in managing product categories?

When answering this question, provide specific examples of categories you've managed, detailing the strategies you implemented to drive growth. Highlight any successful launches or promotions you orchestrated and the results achieved.

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How do you utilize customer insights in your category management strategy?

Discuss the methods you use to gather and analyze customer insights, such as market research or sales data. Provide examples of how you've adapted product offerings based on these insights to meet customer needs.

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What strategies do you implement for seasonal range reviews?

Illustrate your approach to seasonal range reviews, including how you evaluate past performances and decide on new products or discontinuations. Mention any tools or metrics that assist in your decision-making process.

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How do you ensure effective communication with your sales and marketing teams?

Describe your communication style and how you keep teams informed about category strategies and promotions. Emphasize the importance of collaboration to align objectives and messaging.

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What analytical tools and techniques are you comfortable using?

Outline your experience with analytical tools like Excel, Tableau, or any other software relevant to category analysis. Mention specific scenarios where these tools helped you make data-driven decisions.

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How do you approach product performance evaluation?

Discuss the key performance indicators (KPIs) you track and how you analyze product performance. Provide examples of when you had to pivot strategies based on your evaluations.

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Can you discuss a time you launched a successful product?

When asked this question, narrate a detailed story of a product launch, focusing on the planning, execution, and results. Highlight your role in the project and any collaborative efforts.

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How do you stay current with market trends in fresh produce?

Explain your methods for keeping up-to-date with industry trends, such as subscribing to relevant publications, attending trade shows, or networking with industry professionals.

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How do you handle challenges or underperforming products?

Share your approach to identifying and addressing challenges with underperforming products, including evaluation techniques and decision-making processes for improving or discontinuing offerings.

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What motivates you in a category manager role?

Reflect on your intrinsic motivations, such as driving results, collaborating with teams, and crafting innovative product offerings. Align your motivations with Fresh Direct's values to show cultural fit.

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Full-time, remote
DATE POSTED
December 14, 2024

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